The Golf Network Rolls Out with EnQii as their Digital Signage Technology Partner.Advancing the Power of Retail Digital Signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Golf Network (TGN TGN Trans-Golgi Network TGN Tarragona (Catalonia, Spain) TGN Thesaurus of Geographic Names TGN The Good News (Catholic Diocese of Kalamazoo newspaper) TGn Task Group N (IEEE) ), a leading place-based narrowcast To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast. provider for golf retail, has named EnQii, a leader in the digital signage out-of-home market, as its communication and technology DOOH solution partner. "TGN targets its messaging to drive engagement from the shopper and drive incremental sales for the retailer. Golfers are one of the most sought-after demographic in the sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport industry and TGN does an amazing job of grabbing their attention and positively effecting shopping behavior," says Stuart Armstrong, President of EnQii Americas. "We are extremely proud to be their partner." "EnQii is a terrific partner, I am confident that our relationship will advance the integration of digital signage, mobile messaging and Radio Frequency Identification See RFID. (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) as we roll out TGN within major golf retailers throughout the US," says Mark Biestman, Co-founder/CEO-President of Sports Retail Network, parent of TGN. "When people enter a retail environment there's an opportunity for their mobile devices to intersect and create dialogue with the in-store media network," says Armstrong. "That becomes the conduit for a dialogue between the shopper and the brand. That is one of the killer apps of this medium." TGN screens are backed by EnQii technology, with its proprietary RemoteTransfer[TM] software, RP735 HD Media Players, and the EnQii Network and Support program that allows content to be controlled and updated remotely within an ultra reliable, scalable and secure network architecture. About EnQii EnQii is a global leader in the digital out-of-home media market with offices in New York, Toronto, London, Dubai, Hong Kong and Shanghai. As one of the world's truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii won the 2008 DIGI DIGI Digital DIGI Digital Input Award for outstanding technology in the healthcare category for the WHEN Network. For more information, please visit www.enqii.com. About The Golf Network The Golf Network is the leading place-based multi-media provider for golf retail and golf courses. TGN provides a unique platform for advertisers and retailers to harness the power of Out-of-Home (OOH) multimedia. For more information, please visit www.tgngolf.com. |
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