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The Global Business Coalition on HIV/AIDS Forms an Alliance with Getty Images; Getty Images Provides GBC with Photography as a Weapon in the Fight Against HIV/AIDS.


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Business Editors

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http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4592783

SEATTLE--(BUSINESS WIRE)--March 12, 2004

The Global Business Coalition on HIV/AIDS HIV/AIDS Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome  (GBC GBC Game Boy Color
GBC Global Business Coalition
GBC Green Building Council
GBC George Brown College
GBC Great Basin College (Nevada)
GBC General Binding Corporation
GBC Greater Baltimore Committee
GBC Goldey-Beacom College
), a rapidly-expanding alliance of international companies dedicated to combating the AIDS pandemic Acquired Immune Deficiency Syndrome (AIDS) has led to the deaths of more than 25 million people since it was first recognized in 1981, making it one of the most destructive epidemics in recorded history. , today announced a partnership with Getty Images (NYSE NYSE

See: New York Stock Exchange
:GYI GYI Ghetto Youths International (record label; Miami, FL) ), the world's leading imagery company. Recognizing the ability of photography to educate and affect change, Getty Images is committing its resources and expertise to support the global movement against HIV/AIDS.

"Throughout history, photography has helped address injustice, galvanize gal·va·nize  
tr.v. gal·va·nized, gal·va·niz·ing, gal·va·niz·es
1. To stimulate or shock with an electric current.

2.
 governments and call the world to action. It has proven to be an astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
 political force," said Jonathan Klein, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Getty Images. "That's why Getty Images is putting the power of photography into the hands of the GBC. Although we don't have specific business interests in areas heavily affected by AIDS, we feel that it is a global issue and therefore believe that it's our corporate responsibility to join the fight."

"Getty Images has made a remarkable commitment to the fight against AIDS," said Ambassador Richard Holbrooke, president and CEO of the GBC. "By using the power of photography to draw attention to the devastating dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
 impact of AIDS, Getty Images will help prevent the spread of this terrible disease and will motivate others to act."

As part of its commitment to the GBC, Getty Images will send award-winning photographer Brent Stirton to document the pandemic pandemic /pan·dem·ic/ (pan-dem´ik)
1. a widespread epidemic of a disease.

2. widely epidemic.


pan·dem·ic
adj.
Epidemic over a wide geographic area.

n.
 in South Africa, where Stirton will photograph select workplace programs and projects run by GBC member companies. In addition, Getty Images' top editorial photographers will seek opportunities to document the disease and the efforts to address it, in their everyday coverage of news events. The resulting images will be made available to the GBC for use in exhibitions, publications, Web sites, collateral materials and promotional pieces.

Through its sponsorship of the Young Creative's Competition at Cannes Lions, the world's leading Advertising Festival, June 20-26, Getty Images will again leverage the power of photography in developing an advertising campaign for the GBC. Thirty teams, representing 30 different countries, will spend 48 hours creating an ad campaign for the GBC, using imagery from Getty Images' collections.

Today, in Washington, D.C., Jonathan Klein will deliver a keynote address at a business forum co-chaired by U.S. Secretary of Commerce Don Evans and Ambassador Richard Holbrooke, CEO and President of the GBC. Tommy Thompson, Secretary of Health and Human Services Noun 1. Secretary of Health and Human Services - the person who holds the secretaryship of the Department of Health and Human Services; "the first Secretary of Health and Human Services was Patricia Roberts Harris who was appointed by Carter" , and Randall Tobias, the U.S. Global AIDS Coordinator, will also give keynote addresses. Attended by leading CEOs, U.S. government officials and international AIDS figures, the forum is being held to engage business leaders to address new challenges facing the global response to HIV/AIDS.

About the Global Business Coalition on HIV/AIDS

The GBC is a rapidly expanding alliance of more than 130 international businesses -- with over four million employees in 178 countries -- dedicated to combating the AIDS epidemic through the business sector's unique skills and expertise. For more information, please visit the GBC website at www.businessfightsaids.org, the leading global resource of company AIDS programs and hub of information relevant to business concerned about AIDS. For information on how your company can help the GBC, please visit www.businessfightsaids.org.

About Getty Images Inc.

Getty Images is the world's leading imagery company, creating and providing the largest and most relevant collection of still and moving images to communication professionals around the globe. From sport and news photography to archival and contemporary imagery, Getty Images' products are found each day in newspapers, magazines, advertising, films, television, books and Web sites. Getty Images' Web site, www.gettyimages.com, is the first place customers turn to search, purchase and download powerful imagery. Seattle-headquartered Getty Images is a global company, and has customers in more than 50 countries.

For further information visit:

www.gettyimages.com

www.businessfightsaids.org

www.canneslions.com

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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 12, 2004
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Previous Article:Charlotte Business Leaders To Judge For The Carolinas' Ernst & Young Entrepreneur Of The Year 2004 Awards.
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