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The Germans are coming.


A Manitoulin Island Manitoulin Island is a Canadian island in Lake Huron, the world's largest freshwater lake island. Geography and geology
With an area of 2,766 km² (1,068 square miles), it is the 174th largest island in the world, and Canada's 31st largest island.
 Aboriginal tourism marketing cooperative is going shopping in Europe. Proponents hope to come away from two upcoming European travel shows with signed agreements from tour operators, intended to attract more international travellers.

[ILLUSTRATION OMITTED]

Accompanied by two traditional dancers, Dawn Madahbee, manager of the Waubetek Business Development Corporation, and business development officer Kevin Eshkawkogan will be attending two of the world's largest travel industry shows in London and Berlin this month to promote Ontario and Manitoulin Island.

The Waubetek staffers, represented by their tourism marketing subsidiary, the Great Spirit Circle Trail, are the only Aboriginal participants in London's Spotlight Canada show and the International Travel Bourse bourse (brs), term applied to a European stock exchange. The first international bourse was established in Antwerp in the 16th cent.  in Berlin.

The Great Spirit Circle Trail is a Waubetek subsidiary offering tour packages and engaged in co-operative tourism marketing co-operative representing 55 Aboriginal-owned businesses.

No stranger to marketing Aboriginal culture and tourism in Europe, Madahbee knows Northern Ontarians can thank Karl May This article is about German writer. For the Russian educator Karl May, see Karl May School.

Karl Friedrich May (Ernstthal, Electorate of Saxony, February 25, 1842 - Radebeul, Kingdom of Saxony, March 30, 1912) was one of the the best selling German
 for doing some of the early promotional work that keeps European tourists coming to Canada.

Though the best-selling German author of Old West adventures has been dead since 1912, his enormously popular books, which have spawned museums, films, TV shows and a Wild West festival, has cultivated a fascination among Germans with Native culture.

"People cherish those books and pass them on from generation to generation," says Madahbee.

It is Waubetek's third year at the London show which is attended by tour operators, meeting planners and the travel press from across the U.K. and Europe.

The event utilizes a pre-scheduled appointment format for matchmaking Matchmaking
Matricide (See MURDER.)

Kecal

marriage broker whose plans are foiled by a pair of lovers. [Czech Opera: Smetana The Bartered Bride in Osborne Opera, 32]

Levi, Dolly
 opportunities.

[ILLUSTRATION OMITTED]

"Our meeting schedule is pretty booked," says Madahbee. "That really shows a lot of interest in our product."

The Berlin event is the largest travel convention show in the world, with 10,000 exhibitors displayed in the city's convention centre.

"Generally, we're invited and they know we have market-ready product and have organized packages, tours and insurance requirements in place."

Gold standard

Madahbee, who first ventured to Germany in 2000 as part of a Northern Ontario Northern Ontario is the part of the province of Ontario which lies north of Lake Huron (including Georgian Bay), the French River and Lake Nipissing.

Northern Ontario has a land area of 802,000 km² (310,000 mi²) and constitutes 87% of the land area of Ontario, although it
 trade delegation, spent the first two years there concentrating on creating a presence and making Europeans aware of what was available. Last year was the first time they signed contracts with inbound tour operators and Great Lakes Great Lakes, group of five freshwater lakes, central North America, creating a natural border between the United States and Canada and forming the largest body of freshwater in the world, with a combined surface area of c.95,000 sq mi (246,050 sq km).  cruise ship companies to receive international tourists, she says.

"And we're looking at signing more," she says. "The marketing we've been doing has really been putting Manitoulin on the map."

Madahbee says having market-ready products to accommodate international travellers means having signed agreements with reputable inbound tourism operators like Jonview Canada, considered Europe's largest inbound tour operator for Canada.

Agreements with tour operators is considered a seal of approval in the European travel industry, meaning the accommodations and tour packages have been thoroughly vetted and meet European standards.

European visitors are very interested in cultural tourism and are willing to travel globally to experience anything nature-based, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Madahbee.

"When you combine culture with nature-based tourism, you have a winning combination. That's been working for us."

The arrival of Great Lakes cruise ships This is a list of cruise ships, both those in service and those that have since ceased to operate. Both cruise ships and cruiseferries are included in this list. (Ocean liners are not included on this list, see List of ocean liners.  on Manitoulin has also had a profound effect in promoting the area.

"We were told by the operators of the MS Columbus This small 15,000-ton cruise ship is owned by the Hapag-Lloyd cruise line. She specializes in worldwide cruising and her intimate size allows her to transit the Great Lakes, one of the few modern cruise ships able to do so. , mostly German tourists, that Manitoulin this past fall was their favourite stop."

They already have signed agreements for the ship to return in 2005.

Madahbee says Manitoulin operators offer a vast array of products and services for international travellers in eco-accommodations, dinner-theatre packages, nature-based guided tours, camping excursions, powwow powwow

American Indian ceremony or gathering of various kinds. Powwows originally were healing ceremonies, but the word could also refer to exuberant celebrations, with dancing and singing, of success in hunting or victory in battle.
 and cultural events, and art studio tours.

Madahbee says letters of support from the Manitoulin Tourism Association have noted an increase in European visitors to the region but Waubetek plans to develop a tracking system for 2005 to gauge international tourism's economic impact.

www.circletrail.com

By IAN ROSS Ian Ross is the name of:
  • Ian Ross (playwright) (born 1968 in McCreary, Manitoba), a Métis playwright
  • Ian Ross (football manager) (born 26 November 1947 in Glasgow), a footballer for Liverpool and Aston Villa and manager of Huddersfield Town
 

Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario.  
COPYRIGHT 2005 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Waubetek Business Development Corp. promotes tourism
Author:Ross, Ian
Publication:Northern Ontario Business
Geographic Code:1CANA
Date:Mar 1, 2005
Words:629
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