The George P. Johnson Company Awarded Patent for Strategic Event Management Technology Platform.Global LINKS[R] Provides Marketers a "Tool Box" to Bring Visibility and Efficiency to Event Marketing While Enabling Strategic Management of the Event Portfolio DETROIT -- The George P. Johnson Company (GPJ GPJ George P. Johnson Company ), the leader in strategic global event marketing, today announced it has been issued a United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. patent for its Global LINKS[R] technology. The U.S. Patent and Trademark Office issued U.S. Patent No 7,010,530, entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Event Management System" to GPJ for technology related to its integrated online event management solutions. The patented Global LINKS[R] technology provides increased control of every facet facet /fac·et/ (fas´it) a small plane surface on a hard body, as on a bone. fac·et n. 1. A small smooth area on a bone or other firm structure. 2. of event management while simultaneously streamlining operations. This translates to reduced costs and higher efficiency for event managers. Global LINKS[R] represents nearly 10 years of ongoing use by some of the world's most well-known brands, and is used daily in 17 countries and nine languages. "We are extremely pleased to receive the Global LINKS[R] patent which recognizes the valuable competitive edge that GPJ technology provides to marketers, contributing to the award-winning live experiences we help design and execute," said David Drews This article is about Labour Co-operative Member of Parliament for Stroud. David Drew. For MLB Player, see . For other uses, see David Drew (disambiguation). David Elliott Drew (born April 13, 1952) British politician. , Executive Vice President and Chief Financial Officer of GPJ and one of the individuals named in the filing. "We embraced technology early on and seek to continually build our intellectual property portfolio in order to provide the kind of execution, measurement and insight that helps our clients meet and exceed their business objectives." Available as part of GPJ's integrated event marketing services, Global LINKS[R] is the only tool currently available to event marketing executives that features seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of a diverse range of event technologies in one system. This design eliminates "silos" of information between various marketing functions, enables visibility into real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. to make quicker, more informed decisions, improves communication with vendors, streamlines the entire event management process, provides Sarbanes-Oxley compliant audit readiness and supports the expansion and reach of global programs. Global LINKS[R] is designed for use by all event constituents: client marketing teams, vendors, attendees etc., and is currently used by GPJ clients and internal team members around the world in support of events every day. Its primary functional elements include tools ranging from registration, space and sponsorship management, presentation content management, call-for-papers, lead capture and capitalization, floor plan creation and inventory management, to delivering performance reports that guide decision-making on future event investments. About George P. Johnson (www.gpjco.com) Established in 1914, GPJ is one of the foremost integrated event marketing agencies in the world. Named one of Advertising Age's "Top 25 Marketing Agencies" it provides a full suite of relationship-building event, exhibit and live experience solutions through which it helps Fortune 500 and other premiere companies bring their brands, services and products to prospects and customers around the globe. GPJ provides integrated event marketing strategy, creative, data, and execution services through 17 offices: event marketing services and full-scale production facilities in Auburn Auburn (ô`bərn). 1 City (1990 pop. 33,830), Lee co., E Ala.; inc. 1839. The city's economy centers around Auburn Univ.; there is some manufacturing. 2 City (1990 pop. 24,309), seat of Androscoggin co. Hills, Mich.; Torrance, Calif.; Stuttgart, Germany; and Sydney, Australia; and event marketing services offices in Boston, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Austin, London, Stuttgart, Tokyo, Beijing, Shanghai, Singapore, Seoul, Mumbai, Dehli and Bangalore, India. GPJ made history in 1998 when IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) became the first Fortune 10 company to consolidate its global event marketing program into one agency, naming GPJ as their event marketing agency of record. As a result of its work with IBM, GPJ earned the first EX Award for "Best Global Business-to-Business Event Marketing". |
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