The Game Factory(R) Signs Licensing Agreement with Build-A-Bear Workshop(R) Inc.First Build-A-Bear Workshop Build-A-Bear Workshop (NYSE: BBW) is an American retailer that sells customizable teddy bears and other stuffed animals. Build-A-Bear is the largest of the create-your-own animal chains with the other companies in the business consisting of regional and/or locally-owned Game for Nintendo DS “NDS” redirects here. For other uses, see NDS (disambiguation). The Nintendo DS (sometimes abbreviated NDS or DS) is a handheld game console developed and manufactured by Nintendo, which was released in 2004 in Canada, U.S., and Japan. (TM) Platform Scheduled for Global Release NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- THE GAME FACTORY, an international publisher of video and computer games based on leading international children's characters, today announced the signing of a worldwide publishing agreement with Build-A-Bear Workshop[R], a make-your-own stuffed animal
A stuffed animal is toy animal stuffed with straw, beans, cotton or other similar materials. Some stuffed animals are very old – home made cloth dolls stuffed with straw go back to at least the retailer, to market their first Nintendo DS(TM) title that will virtually recreate the Build-A-Bear Workshop experience. Geared to players five and older, the game will launch right in time for Christmas 2007. The Build-A-Bear Workshop game will give young gamers the chance to virtually personalize a furry friend of their liking, name, brush and care for it and buy virtual clothes and accessories to unlock mini-games. Building off of the success of 300+ Build-A-Bear Workshop stores worldwide, The Game Factory will give gamers a chance to fully interact with their furry friend just like a guest in the real-world store. "We're honored that the Build-A-Bear Workshop team has entrusted us with creating the first Nintendo DS(TM) game that mimics the hands-on experience of choosing, stuffing, dressing and playing with a teddy bear in a physical store," said Henrik Mathiasen, president for The Game Factory. "We look forward to translating this interactivity into a multi-layered gaming experience that will engage children's imaginations." "We know that kids around the world continue to be enchanted en·chant tr.v. en·chant·ed, en·chant·ing, en·chants 1. To cast a spell over; bewitch. 2. To attract and delight; entrance. See Synonyms at charm. by the ability to design and make their own stuffed animal," said Maxine Clark, Build-A-Bear Workshop's founder and chief executive bear. "We are pleased that through our partnership with The Game Factory we'll be able to expand on our store experience and allow children an entirely new way to personalize and play with their cherished furry friends." Set in a Build-A-Bear Workshop store, players will choose, stuff, stitch, dress, name and play with their 3D teddy bear. Twenty different themed mini-games can be unlocked as players win virtual money to buy additional accessories and clothes along the way. Developed by game developer Neko Entertainment the characters and levels in the Build-A-Bear Workshop Game will be rendered in 3D and a player's choice
Player's Choice is a marketing label utilized by Nintendo to promote video games on Nintendo game consoles which have sold many copies; Player's of stuffed animal, outfits and accessories will trigger a variety of animations and behaviors. Neko will also incorporate full interaction between the player and his/her furry friend to unlock mini-games that will take full advantage of the 3D, touch screen and microphone capabilities of the Nintendo DS(TM) system. The game will also feature a Wi-fi multiplayer game See multiplayer gaming. mode. About THE GAME FACTORY The Game Factory, trading as The American Game Factory, Inc in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , is an international publisher of video and computer games based on leading international children's characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com About Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 260 stores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, where guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE NYSE See: New York Stock Exchange :BBW BBW Big Beautiful Women BBW Big Black Women BBW Beautiful Black Women BBW Broadband Wireless BBW Bath & Body Works BBW Big Bad Wolf BBW Buyer Beware BBW Broken Bow, Nebraska (Airport Code) BBW Brake-By-Wire ) posted total revenue of $362 million in fiscal 2005. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com. |
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