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The Future of Market Regulation.


Roger Sherman [*]

Market regulation is accomplished both by competition and by external government agencies, and the trend is toward greater reliance on competition. Economists have fostered this trend and have even invented markets to help overcome some externality Externality

A consequence of an economic activity that is experienced by unrelated third parties. An externality can be either positive or negative.

Notes:
Pollution emitted by a factory that spoils the surrounding environment and affects the health of nearby residents is
 problems. They have contributed to a steady improvement in antitrust policy, which currently reflects economic knowledge well. They diagnosed and demonstrated problems with external regulation of the airline industry and gave assurance that regulation by competition could work in its place. Success there led not only to deregulation Deregulation

The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry.

Notes:
Traditional areas that have been deregulated are the telephone and airline industries.
 of airlines but also deregulation of railroads, trucks, buses, and, in some ways, natural gas pipelines. Two other industries, telecommunications and electricity, are now following very ambitious paths toward less external regulation and greater dependence on competition. The Internet raises new issues, but there also, competition will play an important regulatory role.

1. Introduction

Whether you want to buy a wireless phone or a loaf of bread, whether you click your order, telephone your order, use the mail, or travel to a store, your transactions, and indeed most economic transactions, are influenced by some form of market regulation. Imagining the present without such regulation is hard, and imagining the future without it is even harder. To predict what forms regulation will take in the future is not easy either--it is not even possible. But looking back over more than a century of market regulation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , there are trends that suggest the course it will follow.

In "market regulation," the word "regulation" usually connotes some extramarket, even administrative, guidance of the market. We'll call this external regulation to distinguish it from regulation by competition, which readers of this Journal know also regulates markets--raising price when supplies are scarce and lowering price when supplies are plentiful. External regulation supplements competition and comes in three main forms--antitrust, industry regulation, and social regulation like environmental protection. In the future, we should expect to see more reliance on competition as a regulating force and less, or more subtle, external regulation.

First, it is clear that external regulation has been imperfect. Mistakes were made. When mistakes were made, economic lessons consistently followed and economic forces helped to bring about corrections. This is important because regulatory institutions have often been formed by legislation or by court decisions without sound economic foundation. Firms seek favors and politicians pursue votes, and that won't stop. Remedies for flaws have usually come from economists, whom--you should be pleased to know--are the heroes of this story.

My discussion has five parts. First, in the area of social regulation, I note how saleable sale·a·ble  
adj.
Variant of salable.


saleable or US salable
Adjective

fit for selling or capable of being sold

saleability or US
 rights are being created. I use as an example pollution rights that are used to regulate what a firm releases from its smokestacks in the form of air pollution. These are essentially markets that economists have invented, usually to make other markets work better. Second, I'll use antitrust regulation to show how much we have improved in guiding markets. Early antitrust efforts involved some bad economics, but economics has gradually improved antitrust policy. Third, on industry regulation, I'll review how external regulation of airlines was flawed and how the analysis and recommendations of economists spawned a whole deregulation movement. Fourth, I'll turn to markets that are literally being devised right now to let competition work in industries like telecommunications and electricity where external regulation of monopoly firms functioned for years. When we focused on problems with existing institutions-like rate-of -return regulation--we found serious problems and worked out improvements. Changing technology has forced more fundamental change in these industries. Finally, I'll briefly consider the design of markets for cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. .

2. Social Regulation by Creating Rights

Environmental problems, like pollution and congestion The condition of a network when there is not enough bandwidth to support the current traffic load.

congestion - When the offered load of a data communication path exceeds the capacity.
, are hard to solve. [1] Rights to pollute pol·lute
v.
1. To make unfit for or harmful to living things, especially by the addition of waste matter; contaminate.

2. To make less suitable for an activity, especially by the introduction of unwanted factors.
 and rights to use highways can be created to help solve these problems, and they are examples of economic ideas in practice. They will not solve all problems or even the most difficult ones, but they show how creating new rights can regulate external effects by motivating their efficient reduction.

Rights to Pollute

Creating rights to pollute the air can--paradoxically--help control pollution. A right-to pollute solution for pollution control defines a right to pollute and allows that right to be bought and sold. Defining a right to pollute is difficult, of course, because it requires measurement and enforcement. But once that hurdle is overcome, the total amount of pollution-the total rights to pollute-can be specified. This means that the level of allowable pollution can be specified, as we now do, for instance, to limit sulphur dioxide sulphur dioxide
Noun

Chem a strong-smelling colourless soluble gas, used in the manufacture of sulphuric acid and in the preservation of foodstuffs

Noun 1.
 emissions in the United States to combat acid rain. [2]

Once pollution rights are defined and a given supply is established, a market price can be determined. Then those who can reduce pollution most efficiently, that is, for less than the value of a right to pollute, will reduce pollution and sell their rights to pollute to others. Those who face higher pollution abatement costs Abatement Cost

A cost borne by many businesses for the removal and/or reduction of an undesirable item that they have created. Abatement costs are generally incurred when corporations are required to reduce possible nuisances or negative byproducts created during production.
 can buy the pollution rights and use them for permission to emit TO EMIT. To put out; to send forth,
     2. The tenth section of the first article of the constitution, contains various prohibitions, among which is the following: No state shall emit bills of credit.
 pollution. Thus, at a market equilibrium, the price of pollution rights reflects the marginal cost Marginal cost

The increase or decrease in a firm's total cost of production as a result of changing production by one unit.


marginal cost

The additional cost needed to produce or purchase one more unit of a good or service.
 of controlling pollution to the level that the available pollution rights will allow.

Rights to Highway Use

We pay no price for highway use. We incur the private cost of a vehicle trip between two points, including not only fuel, oil, tire wear, and so on, but also the driver's (and passengers') time, and when congestion is serious, that time component goes up? [3] The familiar problem of excessive traffic congestion arises because each of us decides whether to make a highway trip on the basis of the average cost rather than the marginal cost of the trip to society. [4] An additional car can join a stream of cars on the highway and it will share in the average costs and delays of all the other cars. Yet that marginal vehicle causes delays to all the others, delays that the driver of the marginal vehicle does not take into account when joining the traffic stream.

Roughly 40 years ago, Sir Alan Walters Professor Sir Alan Arthur Walters (June 17, 1926) is a British economist, best known as the former Chief Economic Adviser to Prime Minister Margaret Thatcher from 1981 to 1984 and again in 1989 after he had returned from America.  (1961) estimated the magnitude of a tax that would make road use more efficient in urban areas of the United States; in today's dollars, that tax would be about 20 cents per mile. If this charge was collected as a tax on gasoline today, it would be more than $2.50 per gallon. Even if we were to adopt taxes at this level, they would be inadequate as solutions to congestion, of course, because road use would cost the same whether the use came in the middle of the night or at rush hour, and the congestion problem comes only at rush hour (see Sherman 1971). A solution to the highway congestion problem can come from assigning a property right in road use--a right to delay others, like the right to pollute. Electronic devices exist now that will record time spent on a road. When placed in vehicles, these devices function like the electricity meter in your house, but they identify the time and location of your road use. [5] Technology and economics combine in these devices to make billing drivers for road use feasible, and that can avoid excessive congestion. Such devices and fees are in effective use in Singapore, [6] and many of us should expect to see them in our lifetimes.

Thus, economists have invented markets to solve market problems. There are many other areas where social regulation was introduced in clumsy forms--consumer protection, for example--that are improving gradually, based on economic ideas that improve information and market function. To show this general process of gradual improvement in applying economics, we consider how economics has improved the efficiency of markets through antitrust.

3. External Regulation and Competition: The Example of Antitrust

In 1890, western farmers felt they were suffering from the steadily falling general price level and the growing power Growing Power is an urban agriculture organization headquartered in Milwaukee, Wisconsin. It runs the last functional farm within the Milwaukee city limits and also organizes activities in Chicago.  of railroads and combinations of firms in other industries. Not far behind the railroads in ruthlessness were the efforts of trusts to control meat, oil, tobacco, steel, sugar, lead, whiskey whiskey [from the Gaelic for "water of life"], spirituous liquor distilled from a fermented mash of grains, usually rye, barley, oats, wheat, or corn. Inferior whiskeys are made from potatoes, beets, and other roots. , gun powder, and other industries. How to remedy this trust problem to obtain the benefits of competition was not at all obvious, particularly to Congressmen who were sympathetic to private business and a public that believed in private enterprise. Many states had adopted antimonopoly provisions but, with a few exceptions, they did not enforce them, either from lack of resources or from reluctance to drive large employers from their states.

At the time, it was by no means obvious that legislation could solve the trust problem. Recall the famous line from Adam Smith: "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices." [7] Smith's next sentence was "It is impossible indeed to prevent such meetings, by any law which either can be executed, or would be consistent with liberty and justice." That sentiment indicates why most economists of the time opposed passage of the Sherman Act. [8]

In antitrust cases Although many in the computer field might equate "antitrust" with the long-running Microsoft trial (1998-2004), the U.S. government sued IBM three times in its history for antitrust violations. , courts follow either per se rules, under which certain facts determine guilt or innocence, or they examine circumstances more broadly and follow a rule-of-reason analysis to determine the appropriateness of the observed behavior. The per se procedure is quicker and easier, and of course it gives more precise guidelines to business firms, but it requires what lawyers call bright line, or clear, rules. The disadvantage of such per se rules is that they may be over- or underinclusive. The alternative, rule-of-reason, analysis allows courts to examine the circumstances of each case. It is in these rule-of-reason analyses that economics is applied far better now than in the past.

Early applications of the rule of reason were not auspicious aus·pi·cious  
adj.
1. Attended by favorable circumstances; propitious: an auspicious time to ask for a raise in salary. See Synonyms at favorable.

2. Marked by success; prosperous.
. Of course, part of the problem was finding any practical way to rein in to check the speed of, or cause to stop, by drawing the reins.
to cause (a person) to slow down or cease some activity; - to rein in is used commonly of superiors in a chain of command, ordering a subordinate to moderate or cease some activity deemed excessive.

See also: Rein Rein
 monopoly power that already existed, and courts sought compromises between requirements of the new Sherman Act and practices that had been accepted before it was passed. In 1920, through a rule-of-reason analysis instead of a per se application of the Act, the Supreme Court found that the United States Steel Corporation, formed from 180-odd independent companies, had not violated antitrust law antitrust law

Any law restricting business practices that are considered unfair or monopolistic. Among U.S. laws, the best known is the Sherman Antitrust Act of 1890, which declared illegal “every contract, combination…or conspiracy in restraint of trade or
, even though it controlled two thirds of the steel industry in 1901 and evidence clearly showed it had fixed prices with other firms. It wasn't until Judge Learned Hand's decision in the Alcoa case [9] in 1945 that mere possession of monopoly power was again seen as a violation of the Sherman Act. [10] Antitrust issues are not easier today, but attention is paid to economic consequences and economic analysis is up to date.

Let me pick out just two areas--out of many possible ones--that illustrate how much better economics is used now in rule-of-reason analyses: price fixing price fixing n. a criminal violation of federal anti-trust statutes, in which several competing businesses reach a secret agreement (conspiracy) to set prices for their products to prevent real competition and keep the public from benefiting from price competition.  and vertical restraints Vertical restraints are agreements between firms or individuals at different levels of the production and distribution process. Vertical restraints are to be distinguished from so-called “horizontal restraints,” which are agreements between horizontal competitors. . For much of the last century, they were both judged to be illegal per Se. Price fixing was simply bad. [11] Vertical restraints were generally seen as inappropriate extensions of control by sellers who no longer had a property interest in the item being sold.

Price Fixing

The American Society of Composers, Authors, and Publishers (ASCAP ASCAP
abbr.
American Society of Composers, Authors, and Publishers
) and Broadcast Music, Inc. (BMI BMI body mass index.

BMI
abbr.
body mass index


Body mass index (BMI)
A measurement that has replaced weight as the preferred determinant of obesity.
) negotiate license arrangements for authors, composers, and publishing companies. Copyright owners grant ASCAP and BMI nonexclusive rights to license and collect and distribute royalties, based on such factors as the nature and amount of usage of the works. ASCAP and BMI typically arranged blanket licenses over stated periods, licenses that allowed unlimited use of the copyrighted works for a fixed fee or a percentage of revenues. When CBS (Cell Broadcast Service) See cell broadcast.  wanted to pay only for materials it actually used, it claimed the blanket licenses amounted to illegal price fixing. In a 1979 rule-of-reason decision, the Supreme Court determined that there were desirable efficiency results in the operation of ASCAP and BMI. [12] The Court saw how a blanket license could lower costs by requiring one transaction rather than thousands and could avoid closely monitoring customers to ensure they paid for what they used. The Court supported use o f the blanket license employed by ASCAP and BMI.

United States v. Brown University is another thoughtful application of the rule of reason to price fixing, and it might be even closer to home. The Court evaluated the practice of private universities to agree on the financial-aid packages they would offer to admitted students. [13] Although this practice involved the fixing of a form of price, a scholarship, the Court noted that its goal was to allow study by more students who lacked the means to attend the institutions. Because the agreement was seen to advance that desirable goal, the practice was allowed.

Vertical Restrictions: Territorial Restrictions and Resale Price Maintenance resale price maintenance

Measures taken by manufacturers or distributors to control the resale prices of their products (i.e., the prices charged by businesses that resell them).
 

Territorial Restrictions

For years, territorial restrictions were essentially illegal per se, although occasional cases examined specific practices to consider them more fully. [14] The Continental T. V., Inc. v. GTE GTE General Telephone & Electronics
GTE Génie Thermique et Énergie (French)
GTE Gas Turbine Engine
GTE Global Tropospheric Experiment
GTE Geothermal Energy
GTE Gas Turbine Efficiency plc (Sweden & USA) 
 Sylvania, Inc. case of 1977 called for rule-of-reason evaluation of such restrictions and focused on economic effects. [15] Sylvania was a small manufacturer of TV sets in the United States with only 1-2% of the national market. When Sylvania opened a new franchise in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , another Sylvania dealer first objected and then moved its franchise to Sacramento. This move violated the terms of the franchise and, when Sylvania terminated it, the former franchisee sued.

In a rule-of-reason analysis, the Court noted a variety of reasons why the control of franchise locations might reduce intrabrand competition, or competition among sellers of the same, Sylvania, brand of TV sets. On the other hand, with no other Sylvania dealer in the vicinity, a dealer would be motivated to advertise and seek consumers more aggressively because the sales it generated could not go to other dealers of the same brand. Through this reasoning, the Court also saw how control of locations could strengthen interbrand competition, the competition among different brands. Interbrand competition was vigorous for Sylvania and would help keep prices from rising far because Sylvania had no commanding position in that interbrand market. The Court found for Sylvania and, since then, nonprice vertical restraints have rarely been overturned (see Ginsburg 1991).

Resale Price Maintenance

If manufacturers are able to control retail locations in order to prevent intrabrand competition, they might want to control the resale prices of their products. This would help them avoid the problem of double marginalization mar·gin·al·ize  
tr.v. mar·gin·al·ized, mar·gin·al·iz·ing, mar·gin·al·iz·es
To relegate or confine to a lower or outer limit or edge, as of social standing.
, where manufacturer and retailer each set a partly monopolistic markup (text) markup - In computerised document preparation, a method of adding information to the text indicating the logical components of a document, or instructions for layout of the text on the page or other information which can be interpreted by some automatic system.  that causes final product price to exceed the price an integrated monopoly would charge. [16] Resale price maintenance allows a manufacturer to set a price at which a retailer can sell the product so it can allow separate manufacturing and retailing firms to overcome the double marginalization problem without actually integrating into a single firm. And the resulting consumer price can be lower.

But resale price maintenance had been seen as a form of vertical price fixing and was not allowed for much of the 20th century. In an early effort by a manufacturer to control the retail price of its product, a secret proprietary medicine of Dr. Miles Medical Company, the Court ruled that, having sold goods to a wholesaler, the manufacturer could not control the terms at which the wholesaler resold the goods. [17] In 1997, in State Oil Co. v. Kahn, the Supreme Court turned aside the Dr. Miles precedent and allowed a supplier to impose a maximum price that a gasoline dealer could charge. [18] Evaluation of economic effects under the rule of reason led the Court to stress effects of the pricing on interbrand competition, or competition against other brands of gasoline. The Court found that interbrand competition was vigorous and was well served by the resale price maintenance policy. Thus, rather than adhering solely to property rights principles, the possible economic advantages of resale price maintenance ar e now evaluated under the rule of reason.

About antitrust law, they say that, in England, anything that is not expressly forbidden is allowed; in Germany, anything that is not expressly allowed is forbidden and in France, everything is forbidden, but almost anything can be arranged. Although it won't get a laugh, I suppose we could say that, in America, we allow whatever competition allows. We are beginning to replace external regulators with competition as regulator in many parts of the economy, a movement that was spearheaded by deregulation of the airlines.

4. Spur to the Deregulation Movement: Deregulating de·reg·u·late  
tr.v. de·reg·u·lat·ed, de·reg·u·lat·ing, de·reg·u·lates
To free from regulation, especially to remove government regulations from: deregulate the airline industry.
 Airlines

Unlike most regulatory agencies regulatory agency

Independent government commission charged by the legislature with setting and enforcing standards for specific industries in the private sector. The concept was invented by the U.S.
, the Civil Aeronautics aeronautics: see aerodynamics; airplane; aviation.  Authority, which was created by the Civil Aeronautics Act The Aeronautics Act R.S. 1985, c. A-2 is the legislation that governs civil aviation in Canada.

The Act consists of a lengthy interpretation section which defines many key terms. Part I deals with Aeronautics in general.
 of 1938, was specifically charged with promoting the fledgling airline industry. The Authority was renamed the Civil Aeronautics Board (CAB) soon afterward af·ter·ward   also af·ter·wards
adv.
At a later time; subsequently.

Adv. 1. afterward - happening at a time subsequent to a reference time; "he apologized subsequently"; "he's going to the store but he'll be back here
, and it regulated airlines for four decades. [19] Its creation came after airplanes had played a significant role in World War I, Charles Lindbergh had flown from New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 to Paris, airmail airmail, transport of mail by airplanes. Demonstration flights that showed the feasibility of carrying mail by air were made in Great Britain and in the United States in 1911.  service had been introduced, and passenger service had begun. Regulation was adopted to assure the safety--and the economic success--of air travel. This was not really a lasting basis for regulation, however, and it set up the opportunity for deregulation 40 years later.

Deregulation was not inevitable. In fact, many economists--Jim Miller, George Douglas The name George Douglas may refer to many people:
  • George Douglas, 1st Earl of Angus (1378-1402), Scottish magnate
  • George Douglas, 4th Earl of Angus (1429-1462), Scottish magnate
  • George Douglas, Master of Angus (1469-1513), Scottish nobleman
, Ted Keeler Keel´er

n. 1. One employed in managing a Newcastle keel; - called also keelman ltname>.
2. A small or shallow tub; esp., one used for holding materials for calking ships, or one used for washing dishes, etc.
, Dick Caves, Lucille Keyes, Betsy Bailey, Mike Levine There are several famous Mike Levines and Michael Levines:
  • Michael Levine (biologist)
  • Michael Levine (CEO)
  • Michael Levine (DEA)
  • Michael Levine, Writer for NBA.com, Knicks.com
  • Michael A. Levine, American Composer
  • Michael E.
, Robert Frank, John Snow, Darius Gaskins gas·kin  
n.
1. The part of the hind leg of a horse or related animal between the stifle and the hock.

2. gaskins Obsolete Galligaskins.



[Probably short for galligaskins.]
, especially Fred Kahn--and many others worked extremely hard to make arguments and compile evidence that would bring about the deregulation of airlines. Make no mistake, such studies also fostered the whole deregulation movement, first in other transportation industries like railroads, trucking, and buses and then in natural gas pipelines, telecommunications, and electricity. Economists were there, they were able to see effects of external regulation and estimate them empirically, and as a consequence, they brought about important economic change.

It really started largely because some airlines operated within single states and thus were not subject to Civil Aeronautics Board (CAB) regulation. Unregulated Adj. 1. unregulated - not regulated; not subject to rule or discipline; "unregulated off-shore fishing"
regulated - controlled or governed according to rule or principle or law; "well regulated industries"; "houses with regulated temperature"

2.
, competitive markets within the states of Texas and California had much lower fares per mile and more seats filled in their planes (see Keeler 1972) compared with CAB-regulated airlines. This illustrates the importance of having an alternative for comparison.

CAB economic regulation had two main features. First, the number of airlines serving any route was limited. [20] Indeed, there was virtually no entry into the main routes in 40 years of CAB regulation. Second, the CAB established fares for each route. If the regulated fare set for all airlines serving a particular route seemed well above costs, each airline would want to attract passengers. It cannot lower fares because fares are regulated, so it advertises more and serves better in-flight meals, and it schedules more flights in an effort to meet customers' most convenient travel times. As a result, costs rise until any profit from the high fare is eliminated. Service quality under this regulatory regime was high (a customer could decide to fly at the last moment and find a seat available) but it was costly, largely because airplanes were not very full.

In addition to this problem of nonprice competition nonprice competition

Competition among firms that choose to differentiate their products by nonprice means, for example, by quality, style, delivery methods, locations, or special services.
 pushing costs up to the level of high CAB-prescribed fares, there was a tendency to set fares even higher on long-distance flights (more than 400 miles) and lower on short-distance flights (see Douglas and Miller 1974). Such pricing was politically popular (it will be seen also in telephone price regulation). Politicians sought service to small communities in their states and wanted it provided at low fares. Long-distance flights, on the other hand, more often served business travelers who were not as sensitive to price level nor so numerous as to be influential individually with legislators. The political preferences worked their way into CAB decisions and resulted in long-distance flights subsidizing short-distance flights.

In the early 1970s, the complaints of some potential entrants who had tried for years to enter long-distance, cross-country markets became especially loud. The inherent bias of CAB regulation toward high-quality, high-cost service, and thus high fares, plus the tendency to favor shorter distances with lower rates made the rates in long-distance markets so high they were very attractive to potential entrants. Commuter airlines were flourishing, too, despite low regulated short-distance fares. These small airlines could escape CAB regulation by using very efficient, newly developed airplanes that weighed just under 12,000 pounds, which was the lower limit for planes to be subject to CAB regulation.

Under the leadership of economist Alfred Kahn, the CAB moved to allow entry and to foster greater pricing flexibility. Instead of accepting harm to an existing airline as a reason for denying new entry, for example, the CAB required a showing that the entry of a new carrier would bankrupt an existing airline. And a band of price cutting, first up to 5%, was permitted. Incidentally, I can tell you there was strong resistance to the use of economics within the CAB. I spent the summer of 1978 there because Fred Kahn thought it would be good to have someone provide economic advice to administrative law judges administrative law judge n. a professional hearing officer who works for the government to preside over hearings and appeals involving governmental agencies. They are generally experienced in the particular subject matter of the agency involved or of several agencies. , who heard cases and recommended decisions to the Board. Out of 17 judges, a couple were quite interested in using economics, but about three fourths of the judges would not even speak to me.

After these policy changes, airline profits, which had suffered from significant fuel price increases in the 1970s, actually improved. With this encouraging result, evidence from unregulated intrastate in·tra·state  
adj.
Relating to or existing within the boundaries of a state.

Adj. 1. intrastate - relating to or existing within the boundaries of a state; "intrastate as well as interstate commerce"
 experience, and many analyses of the problems with existing CAB regulation, Congress passed the Airline Deregulation Act The Airline Deregulation Act (or ADA) was a United States federal law signed into law on October 28, 1978. The main purpose of the act was to remove government control from commercial aviation and expose the passenger airline industry to market forces.  of 1978. Events proceeded faster than the timetable in this Act, with entry free by early 1980 and fares freely set shortly afterward.

Although some aspects of service quality have been reduced--airplanes have a greater percentage of their seats filled so it may be harder to find a last-minute seat on a particular flight--overall, welfare has improved (see Morrison and Winston 1986, 1989, 1995, 2000). Even though all passenger miles are not flown at fares lower than under regulation, evidence shows convincingly that fares are lower on average--by roughly 25%--than could be expected under regulation (see Morrison and Winston 2000). And this is the case despite concerns about concentration in the industry. [21] Relative to the regulated world, gains from price and quality have been estimated to be currently worth more than $20 billion per year (see Morrison and Winston 1999).

Of course if you traveled a lot this past summer, with its record numbers of delays, you may not believe the effects of airline deregulation Airline deregulation is the process of removing entry and price restrictions on airlines affecting, in particular, the carriers permitted to serve specific routes. The term usually applies to the Airline Deregulation Act of 1978.  are so positive. But deregulation does not appear to be the villain behind this summer's troubles (see Morrison and Winston 2000). Problems are being traced more to inefficient management of the air travel system, the airports and landing systems administered by governmental bureaucracies. Indeed, the Federal Aviation Administration Federal Aviation Administration (FAA), component of the U.S. Department of Transportation that sets standards for the air-worthiness of all civilian aircraft, inspects and licenses them, and regulates civilian and military air traffic through its air traffic control  has admitted it makes inefficient use of the airways airways Anatomy The 'pipes'–trachea, bronchi, bronchioles–through which air passes to and from the alveoli. See Small airways. , with procedures that do not respond well to poor weather and that are not uniform across the country. [22] We should expect deregulation to go farther, as it has in Canada, to include the air traffic control system. Market forces could also improve control of landing slots Landing slots or Airport slots are rights allocated to an airline by an airport or government agency granting an airline the right to schedule a landing or departure at a specific time.  at government-run airports, through application of more effective allocation of landing slots, fully by price, that would include some form of peak-load pricing. [23[

The prospects for further deregulation are not encouraging at the moment, judging from Department of Transportation (DOT) actions and Congressional debate. But the economic forces are strong and persistent, and we economists can urge their release by abandoning more barriers that remain in their way. On the whole, airline deregulation is a success story that places greater regulatory responsibility on competition and has brought substantial benefits over external regulation of the industry. Although economic lessons have been extended successfully to railroads, trucking, buses, and natural gas pipelines, making competition work has been far more ambitious--and more difficult--in telecommunications and electricity.

5. Devising Ways for Competition to Provide Market Regulation

For many years, we adopted government regulation whenever problems were found with competition, without evaluating whether a governmental solution would be better than market competition. Indeed, George Stigler George Joseph Stigler (January 17, 1911 – December 1, 1991) was a U.S. economist. He won the Nobel Prize in Economics in 1982, and was a key leader of the Chicago School of Economics, along with his close friend Milton Friedman.  compared our procedure with that of a judge in a singing contest who listens to the first singer and immediately awards the prize to the second. We consider here two examples of regulated--and deregulated--industries: telecommunications and electricity. In both cases, technology opened the possibility of competition in part of the industry. Legal or bureaucratic bu·reau·crat  
n.
1. An official of a bureaucracy.

2. An official who is rigidly devoted to the details of administrative procedure.



bu
 ways have been found to bring competition into these markets but, unlike airlines, regulation remains. We have to point out problems that result and try to find solutions.

After the Munn v. Illinois Munn v. Illinois, case decided by the U.S. Supreme Court in 1876. Munn, a partner in a Chicago warehouse firm, had been found guilty by an Illinois court of violating the state laws providing for the fixing of maximum charges for storage of grain (see Granger  case in 1877 led to the creation of public utilities, [24] we didn't ask how to motivate them to serve the public interest. We just focused on the question of how much profit to allow (see Sherman 1989, Ch. 7). It took us until 1944 to answer that question, in the Hope Natural Gas case, [25] which essentially defined rate-of-return regulation Rate-of-return regulation is a system for setting the prices charged by regulated monopolies. The central idea is that monopoly firms should be required to charge the price that would prevail in a competitive market, which is equal to efficient costs of production plus a . Later, Averch and Johnson (1962), Wellisz (1963), and Westfield (1965) showed us how faulty rate-of-return regulation could be, and a host of empirical studies Empirical studies in social sciences are when the research ends are based on evidence and not just theory. This is done to comply with the scientific method that asserts the objective discovery of knowledge based on verifiable facts of evidence.  confirmed their arguments. Our response was to design better incentives (e.g., see Crew 1992). Price-cap regulation Price-cap regulation is a form of regulation designed in the 1980s by UK Treasury economist Stephen Littlechild, which has been applied to all of the privatized British network utilities.  was first suggested by Baumol (1968) and given theoretical foundation by Vogelsang and Finsinger (1979). It was applied to motivate both cost and pricing efficiency Pricing efficiency

Also called external efficiency; a market characteristic that prices at all times fully reflect all available information that is relevant to the valuation of securities.
 at British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration.  in 1982, at AT&T long distance after the break-up of AT&T, at some local phone companies, and, occasionally, in electric utilities. When technological change came to regulated industries, it not only brought the force of competition, it also opened ways for competition to function, at least in parts of the industries.

In both telecommunications and electricity, competition plays a new role today because the owner of a facility that is essential to the provision of a service and that cannot be economically duplicated must allow others to use it. Sharing the use of an essential facility goes back to a 1911 Supreme Court decision [26] over a railroad bridge that established what is called the essential facilities doctrine The essential facilities doctrine (sometimes also referred to as the essential facility doctrine) is a particular type of claim of monopolization made under competition laws. . [27] That Court decision said the terms to be offered to nonowners should "... place every such company upon as nearly an equal plane as may be with respect to expenses and charges as that occupied by the proprietary companies" (224 U.S. at 411). On this principle, telephone companies have to open their networks so other companies can complete their calls, and electric utilities have to offer electricity transmission services to generators of electricity.

Telecommunications

The Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest.  (FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. ) was created in 1934 to regulate telephones and radio. Looking back, it is clear that regulation made long-distance rates much higher, relative to costs, than was true for local calls, and rates generally were higher for businesses and lower for residences. [28] So when microwave technology came along to lower the cost of long-distance calls in the 1950s, entry into long-distance markets was irresistible. MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
 transmitted long-distance calls by microwave and wanted interconnection with the Bell System so it could complete the calls and thus compete with AT&T. Largely because of its resistance to such possible competition, the Department of Justice filed an antitrust complaint against AT&T in 1974. A bold solution was finally worked out in 1982 between AT&T and the Department of Justice that modified a 1956 Consent Decree A settlement of a lawsuit or criminal case in which a person or company agrees to take specific actions without admitting fault or guilt for the situation that led to the lawsuit.

A consent decree is a settlement that is contained in a court order.
 and broke the country's largest firm into a long-distance service company, which kept the AT&T name and would compete with other providers of long-d istance service, and seven Bell operating companies operating company

A business that engages in transactions with outsiders.
 (or BOCs)--now four--that would complete calls for all long-distance companies.

Biases in externally regulated pricing persisted under this arrangement, however. Residential rates were still relatively low while rates for businesses were high. The universal service obligation--minimal service at low cost so service could be widely (universally) enjoyed--was paid for by established service providers, who were disadvantaged as a result. Competition between telephone and cable providers that had been held off by regulators for years was finally emerging. The stage was set for vigorous competition to win telephone service business from several different kinds of service providers. [29] Yet the rules for that competition were not clear.

In February 1996, Congress passed the Telecommunications Act There are several laws named the Telecommunications Act
  • Telecommunications Act of 1996 in the United States
  • Telecommunications Act (Canada)
  • Telecommunications Act 1997 in Australia
, the first legislation for telecommunication in over sixty years. The Act does not contain a well thought out plan for telecommunications competition, and provisions requiring Internet services to high schools and universal service on a cross-subsidized basis handicap competition. The Act was a compromise between regional Bell operating companies The Regional Bell Operating Companies (RBOC) are the result of the U.S. Department of Justice antitrust suit against American Telephone & Telegraph. History  and long-distance companies that allowed local exchange carriers to enter long-distance markets and long-distance carriers to enter local markets. But these steps were subject to complex regulatory supervision, especially as interpreted by the FCC. When the FCC revealed its rules for access pricing in August of 1996, the BOCs, GTE Corp., and other local service providers sued to block their application. The case went to the Supreme Court, which ruled in January 1999 that the FCC had authority to specify rules for implementing the Telecommunications Act of 1996, although some of its rules were seen as not b eing tied sufficiently to the goals of the Act. [30]

But prices are still distorted by regulation. It is not just that the FCC rules for pricing access to local service favor entrants over incumbents through low access charges. In addition, prices for residential customers are still low due to regulatory rate setting, mainly at the state level. Both AT&T and WorldCom have abandoned plans to enter local phone service, saying they cannot make money, although WorldCom may provide local service to businesses through its own networks. [31] Two BOCs are now competing in long-distance service, however, using other company's lines. So access to the facilities of others plays some role in fostering competition. Cross-industry competition between telephone and cable service providers has not yet developed, although there is some preliminary activity by cable companies to move into telephone service. [32]

Meanwhile, wireless telephone service is booming, and new competitors are participating all around the country. The Omnibus omnibus: see bus.  Budget Reconciliation Act of 1993 included a provision requiring the FCC to auction electromagnetic spectrum electromagnetic spectrum

Total range of frequencies or wavelengths of electromagnetic radiation. The spectrum ranges from waves of long wavelength (low frequency) to those of short wavelength (high frequency); it comprises, in order of increasing frequency (or decreasing
 for wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
. Prices for wireless service are unregulated and falling, and about one million wireless phones are put into service each month, some of these actually replacing land-line phones. Quitague, Texas, with a population of 500, has a digital telephone network that is totally wireless. The wireless alternative will put growing pressure on regulators to sort out the land-line phone access pricing problem.

Last summer brought no great problem for consumers of telephone service, but providers of the service are in financial trouble. Capital spending capital spending

Spending for long-term assets such as factories, equipment, machinery, and buildings that permits the production of more goods and services in future years.
 in the industry jumped from $40 billion in 1996 to $80 billion in 1999. Sales have not grown with capacity, however, and rates of return have fallen. As a consequence, telecommunications stocks have fallen 40% from last year, and investors are not happy. That is why AT&T is reorganizing into four separate companies, essentially repudiating the business plan it has pursued for the last three years (see Schiesel 2000a). WorldCom is changing its plans in a similar way (see Schiesel 2000b). On the whole, the prices of telephone services have been rising at less than the consumer price index. For consumers, there is no pricing problem--we just get more telephone calls from phone companies at suppertime than we want.

It is not surprising that a law that was more than ten years in the making will take some time to have effect. The problem is larger, though, than working out some details. It is possible to bring the competitive process more deeply into a former monopoly telecommunications industry, but regulators are now in the way, with complex pricing rules that distort investment incentives, and legislated cross subsidies that have similar effects. We need further substantial change in this industry--and in the way it is regulated--in the near future. International competition is opening up, and there is the unregulated wireless alternative. The process is not neat or pretty, but it constitutes significant change. Economists will just have to keep diagnosing problems and proposing changes. [33]

Electricity

Some time ago, I asked a student what he thought would result from deregulation of electricity. He said, "I guess it means I'll be getting even more telephone calls at supper time." We pay more for electricity, at over $200 billion a year, than we spend on telecommunications. And bringing competition to the provision of electricity is even more ambitious than bringing it to telecommunications. After all, there is no busy signal for electricity. Supply and demand cannot be out of line for more than 30 seconds or the whole system can go down. The delicate balancing of electricity loads--all the time--lets us enjoy at the flick of a switch the things that power can do.

The origins of electricity deregulation also go back to the 1970s, when OPEC's successful effort to raise worldwide fuel prices brought hard times to electric utilities. The Congress that deregulated airlines also passed the Public Utility Regulatory Policy Act of 1978 (PURPA PURPA Public Utility Regulatory Policy Act of 1978 ) to influence state public utility commissions in the way they regulated gas and electric utilities, to improve efficiency and conserve energy--mainly to reduce our dependence on petroleum-exporting countries. Not much noticed at the time, yet from today's perspective, perhaps the most important part of PURPA was its requirement that electric utilities purchase power from co-generators and small power producers that used renewable sources of energy (e.g., water, solar energy solar energy, any form of energy radiated by the sun, including light, radio waves, and X rays, although the term usually refers to the visible light of the sun. , geothermal energy geothermal energy: see energy, sources of.
geothermal energy

Power obtained by using heat from the Earth's interior. Most geothermal resources are in regions of active volcanism.
). [34] The Energy Policy Act of 1992 (EPA EPA eicosapentaenoic acid.

EPA
abbr.
eicosapentaenoic acid


EPA,
n.pr See acid, eicosapentaenoic.

EPA,
n.
) carried initiatives of PURPA to a level that was revolutionary. [35] It opened the possibility that a transmission network would have to transmit electricity for any producer, and this fostered the develo pment of a competitive market for wholesale electric power. [36]

The generating facilities owned by many public utilities are not as efficient as new combined-cycle-turbine technology allows. Formerly integrated electric utilities developed in quite different ways over the years because they were protected from competition, with the result that some now have costs twice as high as others. [37] In deregulating, most states have imposed price caps or some form of price reduction (see Lenard 1999), but the plans are still intended to compensate utilities for the losses they suffer in asset values--called stranded costs--that competition will cause. Some states limit the price reduction by essentially imposing a tax, which compensates existing utilities for the losses they will suffer when competition ends their monopoly positions. States have also imposed rules that usually handicap incumbents, requiring separate organizations for transmission and distribution, for instance, and for marketing electricity, and even limiting possible market shares. Plans sometimes require form al divestiture The breakup of AT&T. By federal court order, AT&T divested itself on January 1, 1984 of its 23 operating companies, which became known as the Regional Bell Operating Companies (RBOCs).  of generating plants from transmission activities to avoid favoritism toward an integrated generator over an independent one in granting access to scarce transmission facilities. [38]

Markets for trading generated power have existed for some time in many parts of the country, and they take different forms. In Florida, a spot market in power has been operating for 25 years among investor-owned utilities, municipal utilities, and rural electrical cooperatives. [39] The Florida Coordinating Group (FCG FCG First Consulting Group
FCG Foreign Clearance Guide
FCG Fatigue Crack Growth
FCG Flux Compression Generator
FCG Guinean Civic Forum (Guinea-Bissau)
FCG Fisheries Consultative Group (ASEAN-SEAFDEC) 
) operates the FCG Energy Broker, a spot market that arranges hourly purchases and sales of energy. In Virginia, long-term contracts are used rather than a spot market, largely because a number of independent producers sell power to a single dominant utility buyer, Virginia Power (see Easterbrook 1993), which retains the right to dispatch this power. Virginia Power can thus solve in a manageable way its problem of maintaining load balance throughout its system despite demand fluctuations. This coordinating function would be carried out in a competitive market by an independent system operator, or ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
. States usually choose between setting up a power exchange or an ISO to guide their electricity market after deregulation.

California mixed these models after it embraced competition for electricity in 1994, and the California Public Utilities Commission The California Public Utilities Commission (CPUC; also often commonly referred to as simply the PUC) [1] is a state Public Utilities Commission which regulates privately-owned utilities in the state of California, including electric power,  decided to allocate oversight functions to two organizations in 1995 [40] A California Independent System Operator, CAISO CAISO California Independent System Operator , is responsible for maintaining system balance. This oversight is similar to that provided by Virginia Power under its arrangements with independent power producers but is more complex because many independent producers are making agreements to supply at weeks, days, and hours ahead, while many users are agreeing to take electricity at these same times. In addition, a power exchange operates a spot market in electricity, called the California Power Exchange, or CALPX, which is comparable to the Florida Energy Broker except that it arranges all transactions instead of just extra ones, say to cover an integrated company's peak needs, which was the case in Florida. Besides using two organizations, California created oversight boards for each of them that include d representatives of all interested parties, almost ensuring there would be conflicting views at the highest levels. California has also authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 competition at the retail level, but it is not yet clear just how this competition will be achieved.

In 1996, the Federal Energy Regulatory Commission The Federal Energy Regulatory Commission (FERC) is the United States federal agency with jurisdiction over electricity sales, wholesale electric rates, hydroelectric licensing, natural gas pricing, and oil pipeline rates. , or FERC FERC Federal Energy Regulatory Commission
FERC FEMA Emergency Response Capability
, issued two orders that provide a framework to support the functioning of competition for electricity. In its Order 888, FERC required that the owner of a transmission line offer nondiscriminatory access to any company wishing to send electricity to any wholesale buyer such as a local distribution system or a power marketer. [41] A specific tariff must be published for all transmission services. The Order also requires that, when the transmission line operator is an integrated firm with generating capability, it must make services available to other generators on a separate, or unbundled, basis. Then any user can choose just the services it wishes to use, and the integrated firm will have to pay the same fees to the transmission company that other users pay. Order 889 requires any party that operates transmission facilities in interstate commerce interstate commerce

In the U.S., any commercial transaction or traffic that crosses state boundaries or that involves more than one state. Government regulation of interstate commerce is founded on the commerce clause of the Constitution (Article I, section 8), which
 to participate in an "open-access, same-time information system" to provide, electronically, information a bout available capacity, prices, and other necessary information for a market in power to operate. [42]

Massachusetts, Pennsylvania, and about a dozen other states, usually those with relatively high electricity prices, have joined California in deregulating electricity. In January 1997, Massachusetts regulators approved a plan of the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt.  Electric System to sell its generating plants, which are located in six states and include hydroelectric facilities. These separate generating companies are now competing with one another for customers. Electricity rates were initially cut by 10%, and consumers could choose from whom to purchase electricity. Pennsylvania relies on a regional power exchange, like Florida's (PJM PJM Pacific Journal of Mathematics
PJM Project Manager
PJM Puerto Jimenez, Costa Rica (Airport code)
PJM Pennsylvania New Jersey Maryland Interconnection LLC (Mid-Atlantic region power pool) 
, involving Pennsylvania, New Jersey, and Maryland) and like the Mid-West, rather than creating new institutions as California did. The Pennsylvania government gave high priority to informing consumers about choices through advertising, with the result that more than 10% of the consumers have thus far chosen new providers. Those new providers, in turn, have built new capacity in or near Pennsylvan ia. The state claims consumers have saved almost $3 billion in the past three years because of lower electricity bills under agreements that prevented price increases while competition was developing in the generation of electricity.

You may have noticed from reports last summer, or from recent summers, that deregulation of electricity has not gone smoothly (see Banerjee 2000a). In normal times, a megawatt meg·a·watt  
n. Abbr. MW
One million watts.



mega·watt
 hour of electricity can cost between $25 and $125. In the summer of 1998, the wholesale price of electricity in Chicago briefly reached $2000 per megawatt hour. It went almost that high again in the summer of 1999, when the price in some other parts of the Midwest reached $6000. Texas in 1999 and California this summer briefly had prices of $500 per megawatt hour. California utilities, which must buy power on the California Power Exchange to deliver to their customers, have lost huge sums from spikes in wholesale electricity prices this summer, and dealing with these losses will be almost as difficult as dealing with stranded costs. The California Public Utility Commission put a cap on prices for small-usage residential and business customers this past August in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  (see Sterngold 2000), which was the first big market in the state to be deregulated in a phased plan that gradually moved north. But supplies were scarce, and San Francisco suffered rolling brownouts in June in order to keep the power system going. In early November, the Federal Energy Regulatory Commission proposed rule changes in the California system to cap prices but also to allow utilities to buy electricity from any source rather than be confined con·fine  
v. con·fined, con·fin·ing, con·fines

v.tr.
1. To keep within bounds; restrict: Please confine your remarks to the issues at hand. See Synonyms at limit.
, as they now are, to purchasing from the California Power Exchange (see Banerjee 2000b and Smith 2000). FERC also proposes that the unwieldy boards of the California Independent System Operator and the California Power Exchange be reconstituted to be less representative--and therefore less political--than they presently are.

Electricity deregulation has doom and gloom doom and gloom
n.
Gloom and doom.



doom-and-gloom adj.
 forecasters (see, e.g., Weisman 2000). It is true that developing ways for electricity markets to function is much more complicated than the task was for airlines or even telecommunications. And unlike airline deregulation, electricity deregulation came at a bad time. Generating capacity was scarce relative to demand, because few new power plants have come on line recently, and a booming economy has stimulated demand generally. We have also had warm summers, so use of air conditioning--which accounts for 30% of summer electricity demand in California, for example--is high.

Despite the great price swings, I think we are unlikely to see the return of the public utility and its regulatory commission in electricity. Twenty-five states have enacted electrical restructuring legislation or issued regulatory orders to that effect. A host of other states have regulatory orders or legislation pending. Only seven states have taken no action so far on electricity deregulation. The issue of stranded costs--a major transition problem--has largely been resolved. New institutions, which will continue to change and develop, control the pricing and allocation of electricity and they do it every hour of every day. As was obvious in airlines, the design and location of facilities will change--perhaps more slowly in electricity--but change is taking place. FERC, which made adroit changes in the 1980s to bring competitive market forces into natural gas pipelines, is primarily facilitating the transition with valuable coordinating actions. Deregulation is occurring at state levels, where lessons fro m smaller scale experiments can benefit all. Operating electricity markets is hard and will take efforts by economists if it is to be done in the best possible way. [43] While it has not been--and will not be--easy, the development of a competitive market for electricity generation is a remarkable achievement that will reduce the role of external regulation. But whether we can design markets so competition can regulate is still to be tested in cyberspace.

6. Regulating the Internet: Designing Market Architecture

Should the Internet be regulated? Revenues on the Internet are at the rate of $330 billion annually and climbing, involving five million web sites (see Wiseman 2000). At the moment, we are essentially following an infant industry policy that exempts a new technology from regulation. This includes freedom from taxation while the institution--if that is the right word--grows. Of course, when it reaches significant size, the tax advantages that Internet retailers now enjoy over retail stores or over sellers in taxing countries will not continue. Internet e-commerce does face some handicaps, and not surprisingly, they come partly from other regulated interests, such as brick-and-mortar liquor stores that are able to win passage of laws preventing California wine ordered over the Internet from being delivered into the state.

On the consumer side of Internet transactions, search possibilities are greatly enhanced so information is available at low cost, and there is evidence that this reduction in information costs Information costs

Transactions costs that include the assessment of the investment merits of a financial asset. Related: Search costs.
 lowers prices (see, e.g., Brown and Goolsbee 2000). At the same time, sellers on the Internet can obtain information not only about their customers but also about their competitors' prices. The sellers can then follow pricing policies automatically, and the pricing protocols they choose can clearly affect market outcomes (see, e.g., Deck and Wilson 2000). Thus, we have new pricing and searching possibilities on the Internet that can reduce transaction costs Transaction Costs

Costs incurred when buying or selling securities. These include brokers' commissions and spreads (the difference between the price the dealer paid for a security and the price they can sell it).
 and influence firm and industry organization (see Merges 1997).

Some of the Internet antitrust issues are suggested by the Microsoft case, which involves proprietary software in network circumstances. [44] In 1998, after many private complaints and earlier litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, 19 states joined the Department of Justice in a suit that accused Microsoft of engaging in a pattern or practice of illegal behavior. [45] The government plaintiffs saw Microsoft as aiming to prevent widespread use of its competitor, the Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web.  Internet browser See Web browser. . Microsoft wanted to advance the use of its own Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software.  browser because browser access to the Internet will be so important for controlling other applications in the future. Microsoft was found guilty of antitrust law violations at the trial court level and the case is now pending appeal.

The Microsoft case is important because it involves new and complex technology--with network relationships--that is changing rapidly. How the rules are drawn and applied can have far reaching effects on the behavior of firms in other settings with similar characteristics. A harsh punishment might make firms more timid timid,
adj in Chinese medicine, pertaining to inadequate energy needed to face and overcome obstacles.
 in wielding wield  
tr.v. wield·ed, wield·ing, wields
1. To handle (a weapon or tool, for example) with skill and ease.

2. To exercise (authority or influence, for example) effectively. See Synonyms at handle.
 market power from new technological discoveries. Less aggressive tactics might delay progress or it might allow more varied and diverse developments. It is too early to tell. But the Microsoft case gives a hint of what the future holds.

In addition to complex antitrust questions, the Internet raises truly new property rights issues, such as delivery of digitalized music and videos--the MP3 and Napster controversy. One expects that institutional arrangements can solve these problems. I know a person who invested early in the business of renting movie videos. He had a 59-count indictment against him that was dropped after the firm agreed to terms for compensating those who held rights to the films. The recently announced agreement between Bertelsmann and Napster to form a music service for paying members [46] suggests that solutions will come here as well.

In most of our previous examples of market regulation, institutions were already in place before economists got to work on them. The Internet presents brand new problems of market design. Lawrence Lessig Not to be confused with Lawrence Lessing.

Lawrence Lessig (born June 3, 1961) is an American academic. He is currently professor of law at Stanford Law School and founder of its Center for Internet and Society.
 has argued that the powerful and innovative uses we see in the Internet may be greatly influenced by the rules chosen, and he points out that those rules are contained in software code (see Lessig 1996, 1999a, b). He finds early Internet relations have been guided by social norms from regular space, not cyberspace, social norms developed in part with the aid of law that sanctioned certain kinds of behavior and encouraged others. In cyberspace, to quote Lessig (1996, p. 1408), "If a regulator wants to induce a certain behavior, she need not threaten, or cajole (language) CAJOLE - (Chris And John's Own LanguagE) A dataflow language developed by Chris Hankin <clh@doc.ic.ac.uk> and John Sharp at Westfield College.

["The Data Flow Programming Language CAJOLE: An Informal Introduction", C.L.
, to inspire the change. She need only change the code-the software that defines the terms upon which the individual gains access to the system, or uses assets on the system." These systems have a design, or architecture, built around the software code th at can control operations and access. Lessig sees closed, or proprietary, architecture as easier to regulate from outside, largely because of the power that will reside in code. Open, or nonproprietary, architecture has advantages of freedom but is harder to regulate. He suggests that neither extreme is ideal and that careful thought should be given to these choices.

Legal scholars now debate whether private contracts, plus Internet markets, can guide transactions involving intellectual property better than legislation can (see, e.g., Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
 1998; O'Rourke 1995; and Merges 1997). Letting the market rip may not lead us to the best outcome here. We face a different, and possibly more ambitious, task in Internet markets because the circumstances of transactions differ from what we are used to and the rules can take new forms. But economists should still see things that others do not and should find the best institutional arrangements for guiding decentralized de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es

v.tr.
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 choices in a most efficient way.

7. Conclusion

I do not think that markets always do the right thing or that competition is always a perfect regulator. But it is easy to see that the capacity of economists to understand the market process and to prescribe effective remedies for problems has improved remarkably in the last hundred years. We are inventing ways to create tradeable rights that can enable competitive markets to help solve the externality problems--such as air pollution--that otherwise prevent markets from serving society well. We are able today to make much sounder arguments in antitrust cases and to influence courts much more than was true a hundred years ago.

Of course some technologies, often network industries with scale economies, can complicate com·pli·cate  
tr. & intr.v. com·pli·cat·ed, com·pli·cat·ing, com·pli·cates
1. To make or become complex or perplexing.

2. To twist or become twisted together.

adj.
1.
 the functioning of competition. Early forms of external regulation--like rate-of-return regulation--were not successful. Greater use of competition is now being prescribed, in part because of the successful deregulation of airlines and other transportation industries. Deregulation of telecommunications and electricity has been based on altered property rights that force the owner of an essential facility to allow competitors to use it. But telecommunications deregulation faces serious problems, mainly because price setting by the FCC and other terms of the Telecommunications Act of 1996 distort incentives and handicap the functioning of competition. Alternative sources, like wireless telephones and even foreign service providers, will exert wholesome whole·some  
adj. whole·som·er, whole·som·est
1. Conducive to sound health or well-being; salutary: simple, wholesome food; a wholesome climate.

2.
 pressure on regulators and land-line service providers. Electricity is more promising, despite great difficulties, in part because there is less central control. Useful les sons can come from states trying alternative ways to make competition function. The genie genie: see jinni.


An online information and bulletin board service that closed its doors at the end of 1999, much to the dismay of its many users, some of whom were still chatting when the plug was pulled.
 is out of the bottle in telecommunications and electricity, and I expect in time that competition will play an important and effective role in both industries.

Finally, we face the future of the Internet and the prospect of its remarkable market transactions. There are important design issues to be settled here in order to preserve scope for competition. If we get it wrong, we may later have to return with changes in rights, as we have done in several areas of market regulation once we saw the benefits of doing so. Change may be more complicated when the rights are embedded Inserted into. See embedded system.  in software codes, though, so we should try to help guide developments along the way.

(*.) Department of Economics, University of Houston, Houston, TX 77204-5882, USA; E-mail rsherman@uh.edu.

A version of this paper was presented as the Presidential Address at the 70th Annual Meeting of the Southern Economic Association, November 11, 2000, Washington, D.C. I am grateful to Roy Ruffin for helpful discussions on this topic and to Gerry Moohr for discussions and valuable comments on an earlier version.

(1.) For illustration of their complexity, see Fullerton (2000).

(2.) For demonstration of the effective use of pollution rights to control acid rain, see Ellerman et al. (2000).

(3.) Even without congestion, there can be biases among transportation modes. See Sherman (1967).

(4.) This is a classic problem first raised by A.C. Pigou (1920). For an early analysis and further references, see Knight (1924). For a modern analysis, see Mills (1981).

(5.) Devices of this sort have been evaluated as early as 1964 in Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. . See Ministry of Transport (1964) and Walters (1968). For modern uses, see Theriault (1999).

(6.) For description of the electronic road pricing The Electronic Road Pricing (Abbreviation: ERP; Chinese: 电子道路收费系统; Malay: Sistem Kadar Jalan Elektronik) scheme is an electronic toll collection scheme adopted in Singapore to manage traffic by road pricing, and as a  system in Singapore, see Phang and Asher (1997).

(7.) See Smith (1937), Book I, Ch. X, Part II, p. 128.

(8.) Sherman Act provisions went beyond simple codification The collection and systematic arrangement, usually by subject, of the laws of a state or country, or the statutory provisions, rules, and regulations that govern a specific area or subject of law or practice.  of existing common law to make restraining trade and monopolizing crimes and to motivate civil suits by granting to a successful plaintiff three times the extent of damages suffered. This incentive to prosecute was expanded by the Antitrust Improvements Act of 1976, which allowed state attorneys general to sue on behalf of residents and, if successful, to collect treble damages A recovery of three times the amount of actual financial losses suffered which is provided by statute for certain kinds of cases.

The statute authorizing treble damages directs the judge to multiply by three the amount of monetary damages awarded by the jury in those cases
 for the state, See the Hart--Scott--Rodino Antitrust Improvements Act of 1976, 15 U.S.C.A. Sec. 15c (1977).

(9.) See United States v. Aluminum Co. of America, 148 F.2d 416 (2nd Cir. 1945).

(10.) For review of antitrust policy over the 20th century, see Kovacic and Shapiro (2000).

(11.) There have been exceptions. As early as 1918, the possibility for reasonableness considerations for pricing arrangements was expressed by Justice Brandeis in the Chicago Board of Trade Chicago Board of Trade (CBOT)

The second largest futures exchange in the US, and a pioneer in the development of financial futures and options.
 (Chicago Board of Trade v. United States, 246 U.S. 231 (1918)) case, involving an arrangement for setting grain prices outside normal operating hours. Justice Brandeis argued that the important question is whether the practice merely regulates and perhaps thereby promotes competition or whether it suppresses or even destroys competition.

(12.) See Broadcast Music, Inc. v. Columbia Broadcasting System, Inc., 441 U.S. 1, 99 S.Ct. 1551, 60 L.Ed.2d 1 (1979).

(13.) See United States v. Brown University, 5 E3d 658 (3rd Cir. 1993).

(14.) See White Motor Co. v. United States, 372 U.S. 253 (1963).

(15.) See Continental T. V., Inc. v. GTE Sylvania, Inc., 433 U.S. 36 (1977). A per se restriction on resales being subject to territorial restrictions had come in an analysis of distribution practices for Schwinn bicycles in 1967. See United States v. Arnold, Schwinn and Co., 388 U.S. 365 (1967).

(16.) We might note that the Miller-Tydings Act of 1937 (15 U.S.C. Sec. 1 (1970)) exempted manufacturers and retailers from prosecution under Section 1 of the Sherman Act when the retailers adhered to minimum prices, wherever state laws allowed them to do so. The resale price maintenance (RPM) scheme allowed under Miller-Tydings probably helped retailers avoid price competition, but it was eventually overwhelmed o·ver·whelm  
tr.v. o·ver·whelmed, o·ver·whelm·ing, o·ver·whelms
1. To surge over and submerge; engulf: waves overwhelming the rocky shoreline.

2.
a.
 by the discount-store revolution. The Robinson-Patman Act Robinson-Patman Act, passed by the U.S. Congress in 1936 to supplement the Clayton Antitrust Act. The act, advanced by Congressman Wright Patman, forbade any person or firm engaged in interstate commerce to discriminate in price to different purchasers of the same  also helped small retailers hold off the chain-store revolution, but that revolution also came.

(17.) See Dr. Miles Medical Co. v. John D. Park and Sons Co., 220 U.S. 373 (1911).

(18.) See State Oil Co. v. Kahn, 871 U.S. 96 (1997).

(19.) For roughly half of its life, the CAB regulated safety as well as economic aspects of the industry. In 1958, the Federal Aviation Administration (FAA) was created to regulate airline safety. The FAA still exists, and its usefulness is seldom disputed. The CAB had probably fulfilled its function of aiding the development of air travel, and when it closed down in 1982, it was in the way of efficiency.

(20.) For early criticism of CAB policy toward entry, see Keyes (1951).

(21.) Fares under deregulation are higher on more concentrated routes, and that is not implied by contestability theory. See Baker and Pratt (1989).

(22.) See "A Jam at 32,000 Feet," The Economist, February 5, 2000, p. 57.

(23.) For criticism of present practices that limit entry, such as long-term leasing of landing slots and gates reserved for exclusive use by one airline, see FAA/OST Task Force Report, 1999, Airport Business Practices and Their Impact on Airline Competition, U.S. Department of Transportation.

(24.) Munn v. Illinois, 94 U.S. 113 (1977).

(25.) Federal Power Commission v. Hope Natural Gas Co., 320 U.S. 591 (1944).

(26.) The case that opened this right of access to essential facilities was decided in 1912, when the Supreme Court required railroads jointly owning a railroad bridge to allow other railroads to use it. See United States v. Terminal Railroad Association of St. Louis The Terminal Railroad Association of St. Louis (AAR reporting marks TRRA) is a Class III railroad owned by railroads in St. Louis, Missouri in a Union station agreement to handle traffic through its metropolitan area. , 224 U.S. 383 (1912) and 236 U.S. 194 (1915).

(27.) For descriptive evaluations of the doctrine, see Kovacic (1992) and Lipsky and Sidak (1999).

(28.) See Temin (1987, P. 26).

(29.) For description of this situation, see Mitchell and Vogelsang (1991).

(30.) See AT&T Corporation, et al. v. Iowa Utilities Board, et al., 119 S.Ct. 721 (1999).

(31.) At this date, only about 3% of local phone users can choose between local phone service providers. See Schiesel (2000c).

(32.) For evaluation of effects of the Telecommunications Act of 1996, see Crandall and Hausman (2000).

(33.) For a good example of such constructive work, see Crandall and Hausman (2000).

(34.) Cogenerators usually produce heat as a by product from a process that serves some other purpose and the heat can be used to produce electricity.

(35.) For a review of the Act, see Watkiss and Smith (1993, pp. 447-92).

(36.) The right of access to a transmission service was established in an antitrust case Noun 1. antitrust case - a legal action brought against parties who are charged with limiting free competition in the market place
action at law, legal action, action - a judicial proceeding brought by one party against another; one party prosecutes another for a
, Otter Tail Power, inc. v. United States, 410 U.S. 366 (1973). It required a privately owned utility to transmit power for a municipal electric system when denial of the transmission service would have brought municipal business to the privately owned utility.

(37.) For a description of the way the electricity industry has been organized historically and how it is being changed, see Kwoka (1996).

(38.) For lessons from electricity restructuring in England, see Kwoka (1997).

(39.) This early electricity market is described by Linda Cohen (1982).

(40.) For description of the California plan and of deregulation efforts to date, see Joskow (2000).

(41.) Order 888, "Promoting Wholesale Competition through Open Access Non-Discriminatory Transmission Services by Public Utilities; Recovery of Stranded Costs by Public Utilities and Transmitting Utilities," issued April 24, 1996, 75 FERC [ss]61,080.

(42.) Order 889, "Open Access Same-Time Information Systems The Open Access Same-Time Information System (OASIS), is an Internet-based system for obtaining services related to electric power transmission in North America. It is the primary means by which high-voltage transmission lines are reserved for moving wholesale quantities of ," issued April 24, 1996. 75 FERC [ss]6 1,078.

(43.) For examples of work by economists that tries to understand possible strategic behavior in these new markets, see Newberry and Pollitt (1997) and Fernando, Kleindorfer, and Wu (2000).

(44.) For treatment of antitrust applications in an Internet world, see Eisenach and Lenard (1999).

(45.) Based on a 1962 Supreme Court decision the pattern or practice of illegal behavior can be supported by internal documents that reveal such a pattern or practice within the firm, whether every one of its challenged acts was a violation or not. See continental Ore Co. v. Union Carbide Union Carbide Corporation (Union Carbide) is one of the oldest chemical and polymers companies in the United States, and currently has more than 3,800 employees.  and Carbon Corp., 370 U.S. 690 (1962).

(46.) See "Bertelsmann Napster Set Plans For Subscription-Based Service," http://interactive.wsj.com/articles/SB973003901518638873.htm, October 31, 2000.

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