The Following is an Investment Opinion by First Union Securities, Inc., Issued by Opinion Research Corporation.

PRINCETON, N.J.--(BUSINESS WIRE)--Nov. 11, 1999--

First Union Securities, Inc. Initiates Coverage of

Opinion Research Corporation with "Strong Buy"

First Union Securities, Inc. ("FUNB") has initiated research coverage of Opinion Research Corporation (AMEX: OPI) with a "Strong Buy" recommendation. Based on OPI's market positioning and unrecognized value, FUNB has given the Company's stock its highest "1" rating. Analysts at FUNB believe the Company will have free cash flow for the year ending December 31, 1999 of $0.80 per share and earnings per share of $0.55 in 1999 increasing by 20% to $0.66 in fiscal 2000.

Opinion Research Corporation International, founded in 1938, is a global marketing research and model-based teleservices company. With offices in the United States, Europe, Asia, Latin America and Africa, the Company provides integrated marketing services to both businesses and governments in over 100 countries.

Readers of this press release should be aware that the following important factors, among others, in some cases have affected, and in the future could cause the Company's actual consolidated financial results to differ materially from those expressed in any forward-looking statements made by, or on behalf of, the Company:

(a) Reliance on Key Clients: The Company's success is dependent upon

its ability to maintain its existing clients and obtain new

clients. The loss of one or more of the Company's large clients

or a significant reduction in business from such clients could

have a material adverse affect on the Company;

(b) Fluctuations in Demand for Company's Services: Demand for the

Company's services can be affected by a number of factors outside

the Company's control, including marketing budgets, economic

conditions, consolidations and other industry-specific trends,

and changes in management or ownership of a client;

(c) Business Strategy Regarding Acquisitions and International

Expansion: Part of the Company's business strategy is to expand

both domestically and internationally through strategic

acquisitions. There can be no assurance that the Company's

services will be widely accepted as it seeks to expand in

international markets. International expansion will also subject

the Company to risks inherent in doing business abroad, including

adverse fluctuations in currency exchange rates, limitations on

asset transfer, changes in foreign regulations and political

turmoil. Furthermore, there can be no assurance that the Company

will be able to integrate successfully the operations of any

subsequently acquired company with its own operations;

(d) Dependence on Key Personnel: The Company is dependent upon the

efforts and skills of certain of its key senior executives. The

loss of services of one or more of theses individuals could have

a material adverse effect on the Company; and

(e) Competition: The Company regularly experiences significant

competition from a large number of competitors, including

consumer market research companies, advertising agencies and

business consulting firms.