The First Years New Crib Mobile Wins Prestigious 2005 Innovation Award from the Juvenile Products Manufacturers Association.STOUGHTON, Mass. -- RC2 Corporation's The First Years(R) brand received an Innovation Award from the Juvenile Products Manufacturers Association (JPMA JPMA Juvenile Products Manufacturers Association JPMA Japan Pharmaceutical Manufacturers Association JPMA Japan Paint Manufacturers Association ) for the brand's first-of-its-kind crib mobile, the Wave-to-Sleep Soother. The unique mobile is one of only 10 new products chosen to receive this prestigious industry award, which recognizes the top juvenile products introduced each year. Retail buyers and media serve as judges, evaluating products based on innovation, marketability, trend setting potential, appeal and usefulness. "This award is a testament to our ongoing innovation and commitment to excellence," said Rick Schaub, Senior Vice President for RC2 Brands. "As with every new product, we considered what matters most to parents when developing the Wave-to-Sleep Soother. With that in mind, we were able to create a unique, engaging mobile that meets the needs of both parent and baby." The Wave-to-Sleep Soother makes soothing, rhythmic wave patterns that engage baby's focus and help transition baby to sleep. This unique wave pattern encourages tracking skills and helps develop neck strength. Designed around a theme of "Nature Sensations," four friendly animals captivate baby's attention as they gently wave up and down while one of four musical selections - classical, lullaby, soothing spa, or nature sounds - plays softly in the background. Other features include optional remote control activation, auto-shut off after 10 minutes, adjustable volume and detachable music box that can be left in the crib for baby to enjoy after he or she outgrows the "wave" function. For birth to five months of age, the Wave-to-Sleep Soother will be available in July for an approximate retail price of $34.99. About RC2 Corporation and The First Years RC2 Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : RCRC RCRC Redlands Christian Reformed Church (Brisbane, Australia) RCRC Red Cross Red Crescent RCRC Religious Coalition for Reproductive Choice RCRC Regional Council of Rural Counties RCRC Radio-Controlled Race Car , www.rc2corp.com) is a leading designer, producer and marketer of innovative, high-quality toys, collectibles, hobby and infant care products that are targeted to consumers of all ages. RC2's infant and preschool products are marketed under its Learning Curve(R) family of brands which includes The First Years(R), Eden(R) and Lamaze brands as well as popular and classic licensed properties such as Thomas & Friends, Bob the Builder <noinclude></noinclude> <noinclude></noinclude> Bob the Builder is a children's television character created by Keith Chapman. Bob appears as a construction contractor in a stop motion animated programme with his colleague Wendy, various neighbours , Winnie the Pooh, John Deere and Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. . RC2 markets its collectible and hobby products under a portfolio of brands including Racing Champions(R), Ertl(R), Ertl Collectibles(R), American Muscle(TM), Johnny Lightning Johnny Lightning was a brand of model cars originally produced by Topper Toys, similar to the hugely successful Mattel Hot Wheels die cast racing cars. They were not quite as successful, one major reason was that the styling, casting and finish was not as of high quality as the Hot (R), AMT See vPro. (R), Polar Lights(R), Press Pass(R), JoyRide(R), JoyRide Studios(R), Memory Lane(TM), and W. Britain(R). RC2 reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North America, Europe, Australia, and Asia Pacific. The First Years Inc. (www.thefirstyears.com) is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of RC2 Corporation featured within its Learning Curve(R) family of brands. The First Years produces feeding, sleeping, bathing, diapering di·a·per n. 1. a. A folded piece of absorbent material, such as paper or cloth, that is placed between a baby's legs and fastened at the waist to contain excretions. b. and transporting/travel products for baby's first three years. |
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