The Financial Times plans new circulation boost, local bureau.The Financial Times, the 107-year-old London-based international business daily newspaper, has set its sights on Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, with a Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. bureau opening in May to coincide with a stepped-up local circulation plan. The Financial Times is contracting with the Times Mirror Co.-owned California Community News Corp. printing plant in Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. to print 14,000 daily copies of the newspaper for distribution through the western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century beginning in May. Currently, 7,000 copies of the newspaper are flown in from the East Coast each day for West Coast distribution. The Financial Times will also open up its first Los Angeles bureau, located at Times Mirror Square, to better focus its editorial coverage on the Los Angeles area and the region's place in the word of international trade and commerce, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Patrick L. Brennan, Financial Times vice president/circulation, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "We think there is a need for international business news that isn't covered by the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). or the Wall Street Journal," he said. Newsstand figures grow The newspaper will appear on some 800 Los Angeles area newsstands in May, up from about 80 now. About 100 street vending machines in Los Angeles will also distribute the newspaper, Brennan said. An Orange County circulation office has already been opened to oversee the increased distribution. West Coast advertising sales offices are headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , though Brennan added that a Los Angeles office may be opened in a year or two. One reason for the increased Los Angeles presence is the improved financial climate here, Brennan said. "The California economy is now more internationally focused than ever before," Brennan said. "It is a good time for us to invest here." International focus The Financial Times is a subsidiary of London-based Pearson PLC, the media-oriented conglomerate that owns Viking/Penguin Press in the United States and the Economist business magazine in the United Kingdom. The Financial Times comes in two versions, one geared towards British business news and a second for international news. Combined circulation is about 300,000 daily, with 120,000 copies of the international edition distributed outside of the United Kingdom. About 34,000 copies are distributed in North America, at a newsstand price of $1.50. A one-year subscription runs $450 a year. But Brennan said the company has launched a direct mail campaign at 120,000 individuals in Southern California, and an introductory subscription price of $199 a year. Brennan added that the company may team up with the Los Angeles Times for some joint editorial projects, including a survey of the California economy, in the near future. |
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