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The European market for urine continence and ostomy products.

The European Market For Urine Continence and Ostomy Products

The frenzied development pace of the past two decades, which transformed Europe's incontinence products market into one almost totally dependent on disposable products, can be expected to become more stable during the 1990s.

A new report from Frost & Sullivan, London, U.K., estimates that the two ostomy and urine continence markets together were worth $605 million in 1990, with growth of just $9.4 million projected by 1995. Much of this relatively small increase is likely to stem from the swing towards treatment of patients at home as part of the panEuropean trend of reducing hospital expenditures.

"In general, across Europe the length of a typical stay for hospitalized patients has been reduced considerably from 15 days to around 10 days," according to the report. "A growing number of patients who would once have been hospitalized are now being treated as outpatients and, as a result, many companies now make the community the focus of all their efforts."

Another important factor during the next decade will be efforts on the part of manufacturers to convert patients from one form of therapy to another. New technology and research aimed at new treatment methods will fuel these changes.

The ostomy market, expected to account for more than $410 million in 1990 sales, owes much of its success in the past decade to the tendency of users to replace lower cost standard products with high performance variants. Widespread cost containment programs expected to be initiated in the home care sector could change that drastically. Sales in this segment could drop to less than $390 million by 1995.

The $195 million urine continence products market has suffered in recent years due to extreme price cutting in hospital commodity products sectors. This trend has impacted on all types of products, including disposables. Overall sales of these products (which include catheters, drainage bags, condoms and strips) is expected to be worth $226 million by mid-decade.

The trend has affected all of the market's divisions, from catheters, urinals, condoms, strips and drainage bags to disposables. Overall sales in the market are forecast to be worth $226.1 million by the middle of the 1990s.

Reviewing the overall market by country, Germany's dominance will continue with estimated combined 1990 sales of urine continence and ostomy products worth $157.2 million. This is compared with $92.9 million in the U.K. and $73 million in Italy. The remainder of Europe accounted for the remaining $323.1 million in 1990.
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Title Annotation:Markets For Nonwovens
Publication:Nonwovens Industry
Date:Apr 1, 1991
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