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The Edge Up.


The Edge Up

June June: see month.  Van Klaveren

Compellng Communications Inc.

512 Marie Lane, Machester, MO 63011

0974434957 $11.95 1-800-779-0067 www.TheEdgeUp.com

In The Edge Up: How Small And Home-based Businesses Can Leverage Customer Service As A Competitive Advantage, author June Van Klaveren draws upon her decades of professional experience and expertise in helping service related companies attract and expand their customer base to provide succinct suc·cinct  
adj. suc·cinct·er, suc·cinct·est
1. Characterized by clear, precise expression in few words; concise and terse: a succinct reply; a succinct style.

2.
, practical, and effective instruction, insight, and advice that will be especially useful for the novice small business owner. These past couple of decades of corporate downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
 and outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  has resulted in a surge See power surge.

SURGE - Sorter, Updater, Report Generator, Etc. IBM 704, 1959. Sammet 1969, p.8.
 of small businesses and home-based businesses being formed, often by people who are technically expert or knowledgeable in a particular field--but not in the basics of customer service and the vital role it plays in making or breaking any commercial venture. Impressively "user friendly", June Van Klaveren's The Edge Up is a perfect introduction and a very highly recommended crash course in just that particular area of any commercial enterprise regardless of the type or category of service being offered in a highly competitive market place.
COPYRIGHT 2004 Midwest Book Review
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Small Press Bookwatch
Article Type:Book Review
Date:Oct 1, 2004
Words:185
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