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The CrapShooter.com Launches with Targeted Content and Commerce for Casino Players.


Business Editors & Online Gaming See gaming.  Writers

LAS VEGAS--(BUSINESS WIRE)--Sept. 7, 2000

Leaf Press Publishing today announced the launch of Larry Lar´ry

n. 1. Same as Lorry, or Lorrie.
 Edell's The CrapShooter.com (www.thecrapshooter.com), the official Web site and outlet for Leaf Press' products and Larry Edell's expert knowledge on the casino game Games available in most casinos are commonly called casino games. In a casino game, the players gamble casino chips on various possible random outcomes or combinations of outcomes. Casino games are available in online casinos, where permitted by law.  of craps craps: see dice.
craps

Gambling game in which each player in turn throws two dice, attempting to roll a winning combination. The term derives from a Louisiana French word, crabs, which means “losing throw.
.

The site officially launched Sept. 1 and provides craps players with a full array of craps articles and stories. Interactive tools include free online browser-based "Play-4-Fun" craps games, message boards to discuss craps strategies and access to online purchases of craps and casino casino or cassino (both: kəsē`nō).

1 Card game played with a full deck by two to four players. Its origins are obscure though it probably traces back to the Italian game of Scopa.
 gambling-related products, including the print version of "The CrapShooter."

Edell, the most respected author and authority on craps, has been publishing "The CrapShooter" in print since 1994. He's he's  

1. Contraction of he is: He's going to school today.

2. Contraction of he has: He's already been to the museum.
 written a number of books, and has also written for respected casino magazines such as Casino Player, DoubleDown, Chance, and many others. Edell is also the host of Boss Media's craps section at "Casino.com," one of the most visited gambling portals on the Web. His articles have also been republished on numerous other gambling portals.

"We are proud to launch and host this new Web site for craps players and our customers. The CrapShooter.com gives our customers an online source for craps info and articles, as well as a convenient, safe and secure method for ordering our products," Edell said.

The site offers a number of features, including:

--  Free craps email newsletter

--  Free trial issue of the print version of "The CrapShooter"

--  Free online java-based craps game

--  Free book excerpts from selected publications

--  Numerous articles on the craps game

--  Secure order processing, currently offering more than 30 products,
    expanding to hundreds of products in the coming months

--  Special discount offers -- currently offering the "Charting the
    Tables" booklet FREE with any purchase

--  Craps message boards

--  "Ask Larry" feature which allows craps players to ask the expert
    himself their pressing craps questions


The CrapShooter.com will also be offering an affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.  program for Web site owners/operators that will pay referral fees to sites that help drive traffic to the site.

"E-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  is an important component of our site, and providing other gambling sites with e-commerce opportunities creates a win-win situation for everyone," Edell commented.

Media Photo: An accompanying screen-capture of the Web site's front page (jpeg format) can be found and retrieved at this address: http://www.thecrapshooter.com/assets/site_screen_shot.jpg
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 7, 2000
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