The Corporate Internet Strategist 2005: Seasoned. Educated.; Internet Strategy Forum Research Reveals Identity of Internet Strategists.PORTLAND, Ore. -- Internet Strategy Forum The Internet Strategy Forum is a nonprofit professional association in the United States. ISF members have primary responsibility for driving Internet strategy and implementation for medium to large organizations. has revealed the results of a demographic analysis Demographic analysis uses administrative records to develop an independent estimate of the population [1]. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. of the corporate Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the strategists who influence our online experience. The research study examined the role of in-house Internet strategists -- the people who drive overall Internet strategy from within medium-to-large organizations -- translating business objectives into initiatives that can best leverage the power of the Internet. More than 40% of the current 100-plus members of Internet Strategy Forum, mostly from the Pacific Northwest, answered the 25-question survey. The data reveals that the typical corporate Internet strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns is a highly educated male in a management position: --Over 85% of professionals have at least a bachelor's degree; 35% have a master's. --70% of participants are between the ages of 35 and 54. --75% of participants are male. All respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. who are at the Vice President-level are men and most at the Director-level are also men, but at the Manager level, about half are women. --Job titles vary widely, but most respondents are at the Director or Manager level. This study is one of the first in the nation to examine the scope, structure, influence, education and salary levels of Internet strategists. Little research has been done on this relatively young profession compared to more established professions such as traditional marketing, sales and Information Technology. To receive a copy of the complete research findings for the Internet Strategy Forum 2005 Corporate Internet Strategist Survey, visit www.internetstrategyforum.org. Internet Strategy Forum Partners The research was underwritten by Aquent LLC Aquent LLC is a employment agency headquartered in Boston, Massachusetts. Founded in 1986[1] by Harvard University classmates John Chuang, Steve Kapner, and Mia Wenjen, Aquent, then called MacTemps, was the subject of a Harvard Business School case study [2] , the only marketing and creative professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm specializing in helping its clients increase their internal capacity to execute marketing and communications through people, process and technology, visit www.aquent.com for more information. Elaine Spooner Spooner is an English surname of Anglo-Saxon origin, and may represent people as well as certain places : People
About the Internet Strategy Forum The Internet Strategy Forum is a non-profit professional association dedicated to peer networking, information exchange, professional development, research and thought leadership among senior Internet decision-makers at medium-to-large organizations across multiple industries. For more information and to apply for membership, visit www.internetstrategyforum.org. |
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