The Coca-Cola Company Steps up Innovation with New Research Center for Chinese Medicine.The center will help consumers experience the benefits of Traditional Chinese Medicine Traditional Chinese Medicine Definition Traditional Chinese medicine (TCM) is an ancient and still very vital holistic system of health and healing, based on the notion of harmony and balance, and employing the ideas of moderation and prevention. through new and innovative beverages BEIJING -- The Coca-Cola Company today announced the official opening of The Coca-Cola Research Center for Chinese Medicine at the China Academy of Chinese Medical Sciences in Beijing. This research center is a part of the Company's long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. collaboration Working together on a project. See collaborative software. agreement with the China Academy of Chinese Medical Sciences. Today's announcement precedes the Pacific Health Forum Personal Health Workshop, "Responding to the Modern Lifestyle" focusing on traditional Chinese medicine's preventive preventive /pre·ven·tive/ (pre-vent´iv) prophylactic. pre·ven·tive or pre·ven·ta·tive adj. Preventing or slowing the course of an illness or disease; prophylactic. n. and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. approach to healthy living. The workshop, which will bring together the world's leading experts in Traditional Chinese Medicine, including the Chinese minister and vice minister for Health, is being is co-sponsored by The Beverage Institute for Health & Wellness of The Coca-Cola Company (BIHW). http://pacifichealthsummit.org/downloads/Personal%20Health_English.pdf "We see this center as an important step in strengthening our innovation pipeline for beverages that contribute to well-being," said Dr. Rhona Applebaum, vice president, chief scientific and regulatory officer of The Coca-Cola Company. "This collaboration will ultimately help us bring the insights and benefits of Traditional Chinese Medicine to consumers all over the world. As the world's largest beverage company, we can add global reach and world-class marketing skills to help promote Chinese wisdom in preventive holistic health holistic health, n a concept in which concern for health requires a perspective of the individual as an integrated system rather than as a collection of parts and functions. through new and innovative beverages." The Coca-Cola Company is the first international company to open a research center at the China Academy of Chinese Medical Sciences. This center will leverage the research expertise of the Company and the Academy's team of researchers and state-of-the-art scientific technologies. It will focus on beverages using Chinese herbal herbal, early botanical book containing descriptions and illustrations of herbs and plants with their properties, chiefly those qualities that made them useful as medicines or condiments. Most of the herbals were written between c.1470 and c. ingredients and formulas. "Chinese medicine is a science that has evolved through thousands of years of practice," said Dr. Hongxin Cao, president of China Academy of Chinese Medical Sciences. "The broad range of factors considered in Chinese medical sciences provide for a more holistic Holistic A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment. Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine view on health. Prevention is one of the key guiding philosophies behind Chinese medical sciences. As a result, Chinese medicine has theories and practices to help people live healthier lives. By joining forces with The Coca-Cola Company, we will be much more effective in bringing Chinese medicine to the world through packaged beverages." The China Academy of Chinese Medical Sciences is China's national center for research, health care and education in Traditional Chinese Medicine. It is administered under the Ministry of Public Health through the State Administration of Traditional Chinese Medicine of the People's Republic People's Republic n. A political organization founded and controlled by a national Communist party. of China. The Academy employs 3,100 professionals, including 800 doctors and professors working in 11 research institutions, five hospitals and clinics, and several educational and publishing branches. It is the most respected and trusted group engaged in research, education and practice in Traditional Chinese Medicine. As part of the establishment of the research center, Dr. Huaying Zhang, director for Asia, BIHW, will establish an office at the Academy, working side-by-side with researchers on collaborative projects. Dr. Maurice Arnaud, executive director, BIHW, will join the Advisory Board of The Experimental Research Center of the China Academy of Chinese Medical Sciences. The Beverage Institute For Health & Wellness of The Coca-Cola Company Established in 2004, The Beverage Institute For Health & Wellness of The Coca-Cola Company (BIHW) is a research group within the Science and Regulatory Affairs Regulatory Affairs (RA), also called Government Affairs, is a profession within regulated industries, such as pharmaceuticals, medical devices, energy, and banking. Regulatory Affairs professionals usually have responsibility for the following general areas: BIHW's mission is to lead the development of emerging nutrition and health science related to beverages and to support research and education programs focused on health and nutrition that will ultimately help people across the world lead longer, healthier lives. The Coca-Cola Company The Coca-Cola Company is the world's largest nonalcoholic non·al·co·hol·ic adj. A beverage usually containing less than 0.5 percent alcohol by volume. beverage company. Along with the Coca-Cola[R] trademark, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Coca-Cola[R], Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. [R], Fanta[R] and Sprite[R] beverages, and a wide range of other nonalcoholic beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, and energy and sports drinks sports drink Performance drink Sports medicine A thirst-quenching beverage used in sports-related activities, which may boost energy and/or help build muscle mass; water, sugar, salt, potassium are common to all SDs. See Hydrotherapy, Water. . Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our web site at www.thecoca-colacompany.com. |
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