The Cobalt Group Becomes a Google AdWords Authorized Reseller.SEATTLE -- The Cobalt Group, Inc., the leading provider of marketing services to the retail automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , today announced that it has become a Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. [TM] Authorized Reseller. Cobalt is the first automotive marketing solutions provider, and one of only a handful of companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , to achieve this distinction. Cobalt offers automotive dealerships and OEMs PowerSearch Complete, an integrated paid and organic Internet search advertising service that helps dealers achieve greater presence on leading Internet search engines and drive more quality traffic to dealer websites. "We are delighted to become a Google AdWords Authorized Reseller," said John Holt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Cobalt Group. "We believe that our deep understanding of Google AdWords will help us provide highly effective, highly targeted Internet search marketing services to our dealer customers." A turn-key service, Cobalt's PowerSearch Complete integrates organic search optimization (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ), search engine marketing (SEM) and continual website tuning and strategic counsel from personal Account Advocates. PowerSearch Complete Account Advocates work closely with Cobalt's dealership customers to develop and deliver tailored Internet search advertising programs that: * Synchronize with dealership TV, radio and print advertising * Leverage and complement OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and advertising, and * Integrate with website content and design, to optimize traffic-to-lead conversion. Launched in early 2006, PowerSearch Complete is already established as a leading Internet search advertising service for the automotive industry. In addition to its unique status as a Google Authorized Reseller, Cobalt also provides automated dealer inventory feeds to GoogleBase, so that consumers can search for, and find, up-to-date inventory on the vehicles they're looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. . About The Cobalt Group The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA AIADA American International Automobile Dealers Association ). For more information about The Cobalt Group, please call 800-909-8244. For media inquiries, please contact Cobalt's corporate communications team at 415-971-2900 or email press@cobaltgroup.com. |
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