The CattleSale Company Announces Record Cattle Transaction.Business Editors SAN ANTONIO--(BUSINESS WIRE)--Sept. 30, 2003 The CattleSale Company (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CTLE CTLE Continuous-Time Linear Estimation ) continues to see strong and growing interest in its Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the cattle trading format, www.cattlesale.com. On Friday, the 19th of September, CattleSale traded a one thousand head lot of Angus cross steers and heifers from an Oregon ranch ranch, large farm devoted chiefly to raising and breeding cattle, horses, sheep, and goats. The cattle ranch was introduced from Latin America to Texas and the plains of the W United States and Canada. , the largest single trade for the site for the recent season. The dollar amount of the transaction was in excess of $600,000. The cattle were listed for only one day before trading and brought the producer $110 per cwt. The seller chose CattleSale because of service, attention to his needs and the ability to list at his asking price. Founded near Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation). Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area. in 1998, CattleSale (OTCBB:CTLE) remains the premier full service, online cattle marketing venue. CattleSale markets all classes of beef and dairy cattle with the exception of fat cattle. Since inception, CattleSale has been viewed as "cattlemen selling cattle on the Internet," as opposed to "an Internet company selling cattle." This is an important distinction, so important in fact that it is the foundation on which both our business model and our long term strategic plan are built. The Company's core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Agents who act as regional managers, and their Field Representatives, both of which have extensive experience in the cattle industry. The site provides nationwide access to markets for producers and the ability to list cattle for weeks ahead of a sale deadline unlike sending them to local markets or taking an uncertain return from a video auction. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. about the business, financial condition and prospects of the Company. The actual results of the Company could differ materially from those indicated by the forward-looking statements because of various risks and uncertainties, including without limitation, the risks associated with entering into a new line of business, changes in product demand, the reliability of the Internet, changes in competition, economic conditions, new product development, changes in tax and other governmental rules and regulations applicable to the Company, and other risks indicated in the Company's filings with the Securities and Exchange Commission. These risks and uncertainties are beyond the ability of the Company to control, and in many cases, the Company cannot predict the risks and uncertainties that could cause its actual results to differ materially from those indicated by the forward-looking statements. When used in this press release the words "believes," "estimates," "plans," "expects," and "anticipates" and similar expressions as they relate to the Company or its management are intended to identify forward-looking statements. |
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