The CLEARFIELD Production System by BASF.The CLEARFIELD * Production System combines advanced genetics with custom herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. solutions that enable growers to optimize resource management and productivity from planting to harvest. That is the brand position developed by a global team for BASF's herbicide-tolerant seed and corresponding herbicides. To simplify it's a custom-designed herbicide tailored to the needs of each crop and geography--not a "one-size-fits-all" herbicide-tolerant offering. BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida , Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C., has achieved this by developing crops that are tolerant to imidazolinones--a chemistry family consisting of six active ingredients, each of which controls a different spectrum of weeds. This enables BASF to develop product offerings that best fit a particular crop weed spectrum or market need. The CLEARFIELD * Production System differs from current herbicide-tolerant systems in a number of ways. First, the imidazolinones provide both contact and season-long weed control Weed control is the botanical component of pest control, stopping weeds from reaching a mature stage of growth when they could be harmful to domesticated plants and livestock by physical and chemical methods. . Second, each CLEARFIELD * herbicide is specifically designed to achieve maximum control of the particular weed species mot likely to infest in·fest v. 1. To live as a parasite in or on tissues or organs or on the skin and its appendages. 2. To inhabit or overrun in numbers large enough to be harmful, threatening, or obnoxious. each crop. Finally, the current CLEARFIELD * crops--maize, canola, rise, sunflower and wheat--have been developed using enhanced plant breeding plant breeding, science of altering the genetic pattern of plants in order to increase their value. Increased crop yield is the primary aim of most plant-breeding programs; advantages of the hybrids and new varieties developed include adaptation to new agricultural methods. Because no foreign genetic material has been inserted, they are considered to be non-genetically modified organisms, thus giving growers concerned about growing and marketing GMO GMO abbr. genetically modified organism crops an effective option. The CLEARFIELD * seed strategy and market approach involves the use of a virtual seed company model. Rather than acquire a stable of seed companies to gain access to seed varieties and hybrids, BASF has developed strong collaborative research, development and commercial licensing relationship with numerous leading seed companies to ensure an ample and reliable supply of CLEARFIELD seed. To date, this strategy has resulted in relationships with more than 100 seed companies throughout the world. Another marketing objective was to develop a system that clearly linked the herbicide-tolerant seed and the corresponding herbicide. The CLEARFIELD * Production System serves as a global brand identifying BASF's seed and production system. After the brand identity was established, BASF rolled out the system to seed companies, U.S. media, distribution channels and growers in 1999. Since then, BASF achieved a major milestone in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. in 2003. This occurred when all five crops that were identified as important for the CLEARFIELD * system--corn, wheat, rice, canola and sunflowers--were commercialized. Footnote: * denotes trademark ownership of the respective company |
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