The Brown Cup moves to 8th Ave. (Retail New York).

The leasing team of Faith Hope Consolo, vice chairman, and Joseph A. Aquino, managing director, along with leasing consultant, Jason Pacilli, of Garrick-Aug Worldwide, Ltd. represented the landlord in leasing. 334 Eighth Ave., between 26th and 27th Streets, in Chelsea, to The Brown Cup as their American flagship cafe. The lease term is 10 years for approximately 3,000 SF.

"Of Far Eastern and European origins," begins Consolo, "The Brown Cup brings to this country an out-of-the-ordinary fusion of the orient and the occident in its menu of great coffees and teas from around the world, delicious gourmet sandwiches, and exceptional pastries and desserts. This is a cafe cuisine that is as much a delight to the senses as to the appetite."

"Where else would one expect to find dining of such exceptional style, except in Chelsea, a largely residential area with a long history of the Bohemian, where antique shops and galleries flourish. It is the present home to one of the true centers of fashion, The Fashion Institute of Technology--FIT. In fact, The Brown Cup's new location is in FIT's backyard, just steps away from the creative excitement of the school and its crowds of hungry faculty and students." "The space itself is open and airy with a welcoming facade of glass double doors that open directly onto the sidewalk--The Brown Cup has truly found the perfect setting."