The Brand Atlanta Campaign Selects Grey Worldwide Atlanta To Develop a Brand Identity and Advertising Campaign for Atlanta; Lattimer Moffitt Communications Will Partner with Grey Worldwide Atlanta on Campaign.ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. -- The Brand Atlanta Campaign Atlanta campaign, May–Sept., 1864, of the U.S. Civil War. In the spring of 1864, Gen. W. T. Sherman concentrated the Union armies of G. H. Thomas, J. B. McPherson, and J. M. Schofield around Chattanooga. today announced the selection of Grey Worldwide Atlanta as the agency of record to develop a brand identity and advertising campaign that will promote Atlanta as a business, tourism, and lifestyle destination. This new campaign will also support objectives outlined in the city's New Century Economic Development Plan. Grey Worldwide Atlanta will execute the advertising components of the overall integrated marketing plan developed by the Campaign's marketing committee. The selection of Grey Worldwide Atlanta follows an extensive search that reviewed more than 50 agencies. Grey Worldwide Atlanta will partner with Lattimer Moffitt Moffitt is a reference to Clan Moffat, on of the oldest Scottish clans. It may also refer to: Cancer Research
"Capturing the heart and soul of Atlanta is a great challenge and I am confident that Grey Worldwide and Lattimer Moffitt Communications are the team to make this happen," said Mayor Shirley Franklin Shirley Clarke Franklin (born May 10 1945) is an American politician, a member of the Democratic Party, and, since January 7 2002, the mayor of Atlanta, Georgia, a nonpartisan office. , chair of the Brand Atlanta Campaign Leadership Team. "Promoting our great city and its many hospitality, tourism, and entertainment offerings is an important objective of the New Century Economic Development Plan and an important goal of mine." "These agencies demonstrated a comprehensive understanding of Atlanta and what this city has to offer," said Jackson Kelly The Kelly is an electric guitar made by Jackson for Australian heavy metal group Heaven lead guitarist Brad Kelly. It looks like a sleek Gibson Explorer and is used mostly by metal musicians. , a marketing executive on loan from The Coca-Cola Company and executive director of the Brand Atlanta Campaign. "We appreciated their emphasis on partnering with Mayor Franklin and our city on this campaign." Mark Goldman, president of Grey Worldwide Atlanta, added, "To be selected to develop a new brand identity for Atlanta is a fantastic opportunity for our agency. There's so much in Atlanta to provide us with creative inspiration." About the Agency Selection Process In addition to its responsibilities in developing the integrated marketing plan, the Campaign's marketing committee oversaw o·ver·saw v. Past tense of oversee. the agency selection process. Agencies were screened and selected based on a variety of criteria, including multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. advertising experience, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and evaluation skills, and previous case studies and creative examples. "The agency search process was exhaustive and covered nearly all of the metro Atlanta-based agencies," said Dick Sullivan, executive vice president of marketing for the Atlanta Falcons Vicki Escarra, chair of the Marketing Strategy Committee and current chairperson chairperson Chairman The head of an academic department. See 'Chair.', Cf Chief. of the Atlanta Convention and Visitors Bureau, added, "With such a wide range of prospective visitors, residents, and businesses that we hope to reach with this campaign, Grey Worldwide and Lattimer Moffitt were the ideal choices to effectively partner with and speak to multicultural audiences, both here and across the country." About the Brand Atlanta Campaign Launched in February 2005, the Brand Atlanta Campaign is a public/private initiative charged with creating a new, compelling brand identity and integrated marketing plan for Atlanta. Mayor Shirley Franklin created the Campaign in partnership with the Atlanta Committee for Progress (ACP (Associate Computing Professional) The award for successful completion of an examination in computers offered by the ICCP. It is geared to newcomers in the computing field. For more information, visit www.iccp.org. ACP - Algebra of Communicating Processes ), an organization of business and academic leaders, chaired by A.D. "Pete" Correll, chief executive officer and chairman of Georgia-Pacific Corp. The ACP collaborates with the city of Atlanta on economic development initiatives and advises and guides the city's business recruitment efforts. The Brand Atlanta Campaign committee includes representatives from city government, civic organizations, and local businesses. For more information, please visit the Brand Atlanta Campaign online at www.brandatlanta.com or call 404-515-0067. |
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