The Boston Bruins Select Rasky Baerlein Strategic Communications As Agency of Record; Firm Expands Sports, Media and Entertainment Practice with Addition of NHL Team.BOSTON -- Rasky Baerlein Strategic Communications today announced that the Boston Bruins The Boston Bruins are a professional ice hockey team based in Boston, Massachusetts. They are members of the Northeast Division of the Eastern Conference of the National Hockey League (NHL). have selected the firm to support its communications efforts throughout the 2005-2006 hockey season. Serving as the organization's communications agency-of-record, Rasky Baerlein is working with Bruins senior management in the development and execution of strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , community relations 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. plans and activities, designed to support the franchise's business goals. Additionally, the firm will support the Bruins existing internal public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most efforts as the team accelerates promotions of the upcoming 2005-2006 hockey season, which begins October 5th. "We are excited to have the opportunity to work with the Bruins during this unprecedented time in hockey," said Joe Baerlein, president of Rasky Baerlein. "Bruins hockey personifies the best qualities of the game and we're looking forward to working with the team as it re-engages its loyal supporters and attracts a new generation of hockey fans." In preparation for the season, Rasky Baerlein has been working with the Bruins and their senior public relations and community relations staff in the rollout of a number of innovative fan and family friendly programs. As the team finalizes its 2005-06 roster, it seeks to make the entire organization, management and players, accessible, active members of the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. sports community. "This season is about re-connecting with Bruins' fans who have long supported this organization and the great game of hockey and to ensure fans that while some changes have been made, the essence of the game remains," said Charles Jacobs Charles Jacobs can refer to:
Headed by Douglas Bailey, a former Boston Globe editor and currently a senior vice president at Rasky Baerlein, the firm's sports, media and entertainment practice specializes in assisting professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. organizations increase brand awareness, effectively communicate with the media and navigate complex issues surrounding community and government relations. About Rasky Baerlein Strategic Communications Rasky Baerlein Strategic Communications offers clients an extensive range of services such as media relations, crisis management, public affairs, government relations and marketing communications. Clients are established companies, start-ups, non-profits, trade associations and coalitions across industries including energy, environmental services, financial services, technology, healthcare, education, sports, and real estate. Headquartered in Boston, MA, the firm has an office in Washington, D.C. |
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