The Borenstein Group, Leading B2G Integrated Marketing Communications Firm, Promotes from Within.FAIRFAX, Va. -- The Borenstein Group, Washington DC's trusted choice for strategically integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or services for B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business , B2G (Business to Government) Refers to commercial enterprises selling to government agencies. See B2B. , and government organizations, has promoted two of its key managers from within to head key agency divisions. Eloise Lepesqueur, Director of Government Communications of Borenstein, was promoted to Vice President of Strategic Communications division. Concurrently, The Borenstein Group announced that Brian Baker Brian Baker may refer to several people:
Gal Borenstein, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Borenstein Group, stated: "Over the past two years, Eloise has demonstrated her unique and consistent track record of managing people and strategic outreach programs in the most complex and challenging environments without compromising excellent customer satisfaction. Her passionate work ethic and infectious enthusiasm has contributed to our clients' success and inspires our agency to continue our growth." Lepesqueur will be responsible for continuing the agency's organic expansion of the government communications practice, which will now expand to service not-for-profits organizations with programmatic branding, outreach, and strategic marketing solutions. Gal Borenstein added: "Brian Baker has demonstrated his outstanding leadership skills and strategic mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. that together help our Fortune 500 and emerging-growth clients alike make creativity a science. His innate business acumen and creativity made him a perfect candidate to lead our growth trajectory in the Business-to-Business and Business-to-Government sectors." Baker will be responsible for expanding the agency's directional growth in delivering end-to-end integrated marketing communications services to Borenstein clients including print, interactive and rich media. About The Borenstein Group The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. To learn more about The Borenstein Group, visit www.BorensteinGroup.com |
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