The Bon-Ton Stores, Inc. Announces January Sales.

~Bon-Ton Comparable Store Sales increased 6.4% for the Month~

~Carson's Comparable Store Sales increased 0.2% for the Month~

~Bon-Ton and Carson's Combined Comparable Store Sales increased 2.2% for the Month~

YORK, Pa. -- The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced total sales for the five weeks ended February 3, 2007 increased 283%, to $240.6 million, compared to $62.8 million for the prior year period. January sales include $161.3 million from Carson's and Parisian stores acquired in 2006. Bon-Ton comparable store sales for the four weeks ended January 27, 2007 increased 6.4% compared to the four-week period last year.

For the fourth quarter of fiscal 2006, total sales increased 169% to $1,249.6 million compared to $464.6 million for the prior year period. Fourth quarter sales include $805.7 million from Carson's and Parisian stores. Bon-Ton comparable store sales for the thirteen weeks ended January 27, 2007 decreased 5.6% compared to the prior year thirteen-week period.

Fiscal 2006 total sales increased 161% to $3,362.3 million compared to $1,287.2 million for the prior year period. Fiscal 2006 sales include $2,119.1 million from Carson's stores for the period March 5, 2006 through February 3, 2007 and Parisian stores for the period October 29, 2006 through February 3, 2007. Bon-Ton comparable store sales for the fifty-two week period ended January 27, 2007 decreased 2.7% compared to the prior year fifty-two week period.

Carson's sales are not included in the Company's reported comparable store sales; therefore, the following is provided for informational purposes only. Carson's comparable store sales for the four weeks ended January 27, 2007 increased 0.2%, for the thirteen weeks ended January 27, 2007 increased 4.4% and for the period March 5, 2006 through January 27, 2007 increased 4.3%. For Carson's and Bon-Ton combined, comparable store sales for the four weeks ended January 27, 2007 increased 2.2% and for the thirteen weeks ended January 27, 2007 increased 0.5%.

Anthony J. Buccina, Vice Chairman and President - Merchandising, commented, "We were pleased with our overall results for January. Seasonably cold weather arrived and drove cold-weather businesses. The best performing categories for January on a combined company basis were Children's, Junior's, Men's Sportswear and Furnishings, Women's Large-Size Sportswear and Missy Better Sportswear. Carson's comparable store sales were negatively impacted by a shift in the timing of two promotional events, one in the home area and one in cosmetics. We look forward to the spring season with fresher inventories than prior year."

Financial results for the fourth quarter and fiscal 2006 are scheduled to be released Thursday, March 15, 2007. The Company's quarterly conference call to discuss the fourth quarter and fiscal 2006 financial results is scheduled to be broadcast live over the Internet on March 15, 2007 at 10:00 a.m. eastern time. To access the call, please visit the investor relations section of the Company's website at www.bonton.com/investor/home.asp. An online archive of the broadcast will be available within one hour after the conclusion of the call.

The Bon-Ton Stores, Inc. operates 282 stores, which includes eight furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and under the Parisian nameplate, two stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company's website at www.bonton.com/investor/home.asp .

Statements made in this press release, other than statements of historical information are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. Factors that could cause such differences include, but are not limited to, risks related to retail businesses generally, additional competition from existing and new competitors, uncertainties associated with opening new stores or expanding or remodeling existing stores, risks related to the Company's integration of the business and operations comprising the recently-acquired Carson's and Parisian stores, the ability to attract and retain qualified management, the dependence upon key vendor relationships and the ability to obtain financing for working capital, capital expenditures and general corporate purposes. Additional factors that could cause the Company's actual results to differ from those contained in these forward-looking statements are discussed in greater detail in the Company's periodic reports filed with the Securities and Exchange Commission.