The Betty Mills Company Announces the Launch of New Partnerships with Pullman-Holt and Franklin to Deliver Best Floor Maintenance Solution to Online Customers.

SAN MATEO, Calif. -- The Betty Mills Company announced that it starts the rollout of the Pullman-Holt Corporation's and Franklin Cleaning Technology's strategic marketing campaigns, a service offered as part of Betty's POP (Partner Opportunity Program).

The Betty Mills Company, one of America's leading suppliers of cleaning, facility, and office products has recently added two new partners, the Pullman-Holt Corporation, a leading manufacturer of commercial-quality floor care machines and Franklin Cleaning Technology(R), the industry-leading brand in floor and carpet care chemicals, to its ever-growing list of POP partners. With this decision, Pullman-Holt and Franklin join a group of brand name market leaders that have been benefiting from the unique marketing strategy Betty's POP offers. Indeed, through an exclusive set of marketing tools, Betty's Partner Opportunity Program offers a one-of-a-kind online business partnership aimed to increase brand visibility and online sales by up to 300% or more. By announcing the launch of the two companies' customized strategic marketing campaigns, Betty Mills got one step closer to delivering sales results that will surely please its two new POP partners.

"Betty Mills makes a tremendous effort to always find the best products that our customers can depend on. The durability and quality of Pullman-Holt's products and the versatility and reliability of Franklin's products make these companies value-leaders in the floor care category," explained David Schulhof, VP of Merchandising at Betty Mills. "We are certain that the combination of Pullman-Holt's and Franklin's outstanding products and Betty's leading edge online marketing tools will create a powerful capability to link quality with our operational framework that ties tactical execution to strategic goals."

Both Pullman-Holt and Franklin look forward to this new level of business partnership with The Betty Mills Company. "When Betty Mills first approached our company about a joint program I was intrigued and extremely impressed with their Internet marketing expertise," said Bob Eukovich, Vice-President of Marketing and Sales at Pullman-Holt. "Once Betty Mills began developing a customized strategic marketing program for Pullman-Holt, I knew that our combined efforts would significantly contribute to the growth and success of both companies."

"I had first hand knowledge of The Betty Mills Company's success story and the impact they had made on the market in a short period of time," added Sam Waites, Vice-President of Sales at Cleaning Technologies Group, which markets Franklin-branded floor care chemicals. "After meeting The Betty Mills team I became even more convinced that Betty's online marketing expertise and strong customer relationships will add tremendous value to our product line, enabling it to reach a larger and more diverse audience than ever before."

The Betty Mills Company is constantly on the lookout for new business partners to add to its ever-growing list of POP partners. Companies interested in investigating a strategic marketing relationship with The Betty Mills Co. should call 1-800-BettyMills or e-mail [e-mail]. For press related questions regarding The Betty Mills Company, please contact Eszter Szikora at [phone].

About Betty Mills

Based in San Mateo, Calif., The Betty Mills Co. is one of America's leading suppliers of cleaning, facility, and office products, as well as furniture and outdoor storage equipment. Carrying more than 50,000 brand-leading products shipped right to the door, Betty Mills offers a high level of customer service to large and small businesses including government agencies, military and educational institutions, cleaning service companies, and individual consumers. With discounts up to 50% and over 55 fully stocked national warehouse locations, Betty Mills offers a comfortable and easy online shopping experience for everyone who likes to buy smart and save big. More information about The Betty Mills Co. can be found at www.bettymills.com or by calling 1-800-BettyMills.

About Pullman-Holt

Headquartered in Tampa, Florida, Pullman-Holt Corporation has been a leading manufacturer of commercial-quality floor care machines for 75 years. Pullman-Holt products are widely recognized for their overall effectiveness, as well as for quality and durability. Pullman-Holt's company philosophy focuses on providing the highest product quality with the lowest possible value-added pricing.

About Franklin

Franklin Cleaning Technology is a flagship brand of Cleaning Technologies Group (CTG), a single-source supplier of industrial and institutional maintenance products headquartered in Great Bend, KS.

Franklin's high quality, reliable floor and carpet care products are the best on the market proven by their long list of elite customers. Franklin has become known for their informative labeling and innovative products such as Answer Multiuse Carpet Cleaner that functions as anything from a spotter to a carpet cleaner. Franklin also offers information and training on custom or standard maintenance programs.

CTG is a division of The Fuller Brush Company, a CPAC, Inc. Company. CTG's other top brands include Earth-Gard(TM), Fuller Brush(R) Commercial, Brillo(R), Masury-Columbia(R), and TRUMIX(R). For more information, visit www.cpac.com.