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The Best Things in Life are Free - Free Ice Cream, Free Music...Free Country.


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Entertainment Editors/Feature Editors/Political Writers

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4618999

BURLINGTON, Vt.--(BUSINESS WIRE)--April 20, 2004

Ben & Jerry's and Rock the Vote Partner to Register New Voters and

Give Away Free iTunes(R) Downloads on Ben & Jerry's

26th Annual Free Cone Day

Ben & Jerry's is making ice cream lovers an offer they can't refuse - free ice cream, free music, and the opportunity to have a voice in the next presidential election. On Tuesday, April 27th, from noon to 8:00 p.m., in Ben & Jerry's Scoop Shops across the country and around the world, ice cream lovers can enjoy a free cup or cone of their favorite flavor all day long!

And as if getting free ice cream wasn't cool enough, this year Ben & Jerry's is adding a new twist to Free Cone Day that they're calling "ETOV ETOV Earth-to-Orbit Vehicle
ETOV Estimated Time Over ... (Location) 
 - Turn it around!" Through a partnership with Rock the Vote, ice cream lovers can register to vote in their local Ben & Jerry's Scoop Shops. Still want more? Ben & Jerry's is also offering an exciting sweepstakes and free song download offer, and encouraging voters to take an online "Oath to Vote" at www.benjerry.com.

Entrants can register for a chance to win a sweepstakes with the Grand Prize of an Apple iPod(TM), Apple iMac(R) and a trip to Vermont to spend a day as an honorary Ben & Jerry's Flavor Guru to create a batch of their own personal flavor. The first 50,000 entrants (on Free Cone Day or anytime after...until they run out!) will receive a special code entitling them to a free song download from the Apple iTunes(R) Music Store (redeemable only in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ).

As the first initiative in their partnership with Rock the Vote, Ben & Jerry's created Primary Berry Graham - a delicious new flavor to support both organizations' goals to register young people to vote, educate them on the issues and mobilize them to turn out at the polls. The euphoric euphoric (ūfôr´ik),
n a substance that produces an exaggerated sense of well-being.
 flavor features strawberry cheesecake ice cream with strawberries and a thick graham cracker (1) A person who breaks into a computer system without authorization, whose purpose is to do damage (destroy files, steal credit card numbers, plant viruses, etc.). Because a cracker uses low-level hacker skills to do cracking, the terms "cracker" and "hacker" have become  swirl.

"Ben & Jerry's is committed to generating positive social change and we love using ice cream to bring people together and raise awareness of issues that are important for our communities," said Walt Freese, Chief Marketing Officer, Ben & Jerry's. "Partnering with Rock the Vote to register voters and with Apple to give away free music downloads A music download refers to the transferring of a music file from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment if required.  are effective ways to reach young voters and let them know how important it is to vote."

"We're very excited to be in Ben & Jerry's scoop shops on Free Cone Day registering new voters," said Jehmu Greene Jehmu Greene (born June 22, 1972) is an American political activist, advocate and strategist who served as President of Rock the Vote from 2003 to 2005.

Under her leadership, Rock the Vote's membership grew from 1,500 to 1 million, the organization registered a record 1.
, president of Rock the Vote. "The 2000 presidential election was decided by fewer than 1,000 votes, so this election year, everyone knows how important it is to get to the polls on November 2. We expect to mobilize more than 2,000 volunteers to register voters at various Ben & Jerry's scoop shops nationwide."

Following Free Cone Day, Ben & Jerry's and Rock the Vote will be partnering to register voters in various Scoop Shops on several additional dates including, May 8, June 12, July 10, August 14 and September 11, from 4:00 - 8:00 p.m.

Every Vote Counts

Voter turnout in American presidential elections has been on a downward spiral for four decades. From a high of 62.8% participation in 1960, the percentage of eligible voters who actually voted dropped to below 50% in 1996. In 2000, in the most closely contested presidential election in history, only 51% of all eligible voters turned out. Young people, aged 18 to 24, voted in even lower numbers: only 32% of them voted in 2000, a year in which a small number of votes could have changed the outcome.

The Scoop on Free Cone Day

Stop by one of the more than 230 participating Ben & Jerry's scoop shops in the United States, Canada, United Kingdom, Spain, Germany, Korea, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Belgium, Ireland, The Netherlands, Israel and France on Tuesday, April 27th between 12:00 noon and 8:00 p.m. for a free cone or cup. On Free Cone Day, Ben & Jerry's fans can get in line as many times as they want, and the line moves quickly because there's no money changing hands. Last year the scoop shops gave away more than 1 million free cones worldwide!

To take the Oath to Vote and get your free music download (one song download per person), or to find the scoop shop nearest you, log on to www.benjerry.com. Free song codes will be available until all codes have been distributed according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Official Rules. No purchase is necessary to enter the sweepstakes. Void where prohibited. The sweepstakes is open to legal residents of the Continental United States United States territory, including the adjacent territorial waters, located within North America between Canada and Mexico. Also called CONUS.  and District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , age 18 and older. The sweepstakes begins April 26, 2004 at 12:01 a.m. Central Time and ends October 31, 2004 at 11:59:59 p.m. Central Time. For a copy of the complete Official Rules, visit www.benjerry.com.

Cool Facts About Free Cone Day

The folks at Ben & Jerry's expect to thank more than 1 million customers with free cones on Tuesday, April 27th. Just how big is Ben & Jerry's Free Cone Day tradition? Offering generous 4 oz. scoops (measuring approximately three inches across), one million scoops equals 250,000 pounds or 125 tons. That's more than 34 hippopotamuses! In length, one million scoops is 3 million inches or 250,000 feet.

New York- Empire State Building: 1,250 feet tall

All of the Free Cone Day scoops piled one on top of the other would scrape See scraping.  the sky at 250,000 feet, 200 times higher than the Empire State Building.

San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  - Golden Gate Bridge Golden Gate Bridge, across the Golden Gate from San Francisco to Marin Co., W Calif.; built 1933–37. Its overall length is 9,266 ft (2,824 m); its main span across the strait, 4,200 ft (1,280 m), is one of the longest bridges in the world. Joseph B. : 4,200 feet long

Free scoops laid side by side would cross the Golden Gate Bridge more than 59 times.

The Pacific Ocean's Deepest Point: 36,160 feet deep

The deepest point in the Pacific Ocean is believed to be the Marianas Trench Marianas trench, Marianas trough, or Marianas deep (mâr'ēăn`əz), elongated depression on the Pacific Ocean floor, 210 mi (338 km) SW of Guam. It is the deepest (35,798.6 ft/10,911.  at approximately 36,160 feet deep. An ocean of free scoops would be almost 7 times deeper!

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
 from a Vermont dairy cooperative and high-quality ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone rBGH, and states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , franchise Ben & Jerry's Scoop Shops, restaurants and other venues.

Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually through corporate philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity.  that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2001 totaled over $1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's fabulous flavors, visit www.benjerry.com.

About Rock the Vote

Founded in 1990 by members of the recording industry, Rock the Vote is a non-partisan, non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  dedicated to protecting freedom of expression and empowering young people to change their world. Over the past decade, Rock the Vote has called on young people to recognize their role in creating significant political and social change. In addition to registering over three million new young voters, Rock the Vote street teams are engaging young people as civic activists in their communities and contributors to the political process. These street teams have organized, educated and registered voters at thousands of concerts, community festivals, college campuses, pride events and coffee shops across the nation.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4618999
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 20, 2004
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