The Best, Newly Proven Enterprise Solutions Sought for Crossroads 2000 A-List Awards.

BOSTON--(BUSINESS WIRE)--June 14, 1999--

Applications for Customer Interaction in

the New Economy due Monday, June 21st

Open Systems Advisors, Inc. (OSA) has issued a Call for Participation for the Crossroads 2000 A-List Awards Program. The Crossroads A-List Awards were developed to clarify the relationship of emerging technologies with key business goals, and signal a product's readiness for wide-scale implementation.

Applications for Group 1: Customer Interaction in the New Economy are due on Monday, June 21, 1999. Solutions in the following categories should be submitted at this time. -0-

     Customer Identification and Segmentation

     --Customer Identification File
     --Database Marketing, Marketing Automation

     E-commerce

     --Development Platforms for the Customer-Facing Portal Site
     --Profiling Tools for the Cyber Customer

     The Customer Contact Center

     --Customer Relationship Management Systems
     --Extending Relationship Management to Email and the Web
     --Target Marketing at the Point of Sale

     Road Warriors

     --Simple, Fast, Lightweight Automation for the Mobile Sales Force
     --Enterprise Data Integration for Palm OS Devices

     Delivering Flexible Systems Rapidly for the Extended Enterprise

     --Development Tools

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Last year's winners in this area include: Art Technology Group, BEA Systems, Inc. (BEAS), Business Evolution Inc., Exchange Applications, Inc. (EXAP), Interwoven, Inc., Microsoft Corporation (MSFT), Mosaix, Inc. (MOSX), Moss Software, Inc., Nuance Communications, Pivotal Software USA, Simware, Inc. (SIMWF), Vignette Corporation, Vision Software, and WebLine Communications Corporations.

The Crossroads Decisions research (available at www.crossroads-osa.com) identifies the pivotal technology decisions for business in 2000 and defines the specific focus areas for the Crossroads 2000 A-List Awards. The Crossroads 2000 A-List Awards are divided into three groups corresponding to the major business priorities for IT investment. All product and service submissions must map to a Crossroads A-List Award Category: Customer Interaction in the New Economy (applications due June 21, 1999), Rapid-Fire Execution in the Changing Business Landscape (applications due August 23, 1999) or Technology Infrastructure for the Age of End-to-End Electronic Business (applications due November 1, 1999).

Crossroads 2000 A-List Award winners will be recognized at the seventh annual Crossroads Conference, to be held March 12-15, 2000 at the Westin Mission Hills Resort in Rancho Mirage, CA. Crossroads is the only event where every participant has a track record of success, documented by the Participant Profiles for users and the Crossroads A-List Awards for vendors.

Crossroads 2000 A-List Award application forms and detailed instructions are available on the Web at www.crossroads-osa.com or by contacting Jacob Vogelhut at 617.859.0859 x11, or [e-mail].

Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world perspective on using new technology in business. OSA's research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results. OSA reports the Crossroads Decisions, awards the Crossroads A-List and produces the Crossroads Conference.

For additional information, contact the company at Open Systems Advisors, Inc., 268 Newbury Street, Boston, MA 02116, 617.859.0859, http://www.crossroads-osa.com.

(R)Crossroads is a registered trademark, and (TM)Crossroads A-List, Crossroads Decisions and Bizno-Tech are trademarks of Open Systems Advisors, Inc. All other trademarks are the property of their respective owners.