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The Besen Group Announces New Seminar For Mobile Virtual Network Operators (MVNOs); In-Depth Look at ''What Does It Take to Launch a Successful MVNO?''.


WASHINGTON -- The Besen Group, an international mobile data industry management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 practice, today announced a new Mobile Virtual Network Operator A Mobile Virtual Network Operator (MVNO) is a company that provides mobile (sometimes called wireless or cellular) telephone service but does not have its own allocation of the radio frequency spectrum nor all of the infrastructure required to provide mobile telephone service.  (MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. ) seminar titled "What does it take to launch a successful MVNO?" E[acute accent acute accent
n.
A mark (´) indicating:
a. that a vowel is close or tense, as é in French été.

b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek.

c.
]The Besen Group, headquartered in the Washington DC area, with representatives in Paris and Tokyo, offers this targeted training as an on-site seminar to organizations looking to launch a successful MVNO or improve competitive advantage. E[acute accent]"While many MVNOs have entered the mobile market on a 'pure voice play' their offerings are not very different than traditional mobile network operators. As the voice ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average.  declines, MVNOs need to execute effective mobile data strategies and innovative ways to differentiate their services to high-margin mobile entertainment, mobile positioning, mobile advertising and mobile commerce services," said Alex Besen, founder of The Besen Group LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. E[acute accent]"Our MVNO seminar is the most comprehensive seminar of its kind. It will help you stay ahead of your competition and become one of the successful MVNOs in the mobile market. Whether you want to brush up to paint, or make clean or bright with a brush; to cleanse or improve; to renew.

See also: Brush
 on MVNO fundamentals or get a thorough business overview, we cover both and more." E[acute accent]With this seminar, attendees will learn how to position their company's brand for the mobile market; differentiate their service offering from their competitors; develop a unique MVNO strategy to enter the mobile market; establish retention and loyalty programs for subscribers; and build strategic partnerships and structure revenue sharing revenue sharing

Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states.
 arrangements. E[acute accent]The seminar also focuses on how to perform micro-segmentation to track the lifestyles of your target segment, offer a competitive mobile service and select a distinctive distribution channel; create a compelling voice and data centric MVNO business case for venture capitalists and private investors; and evaluate Host Network Operators (HNOs) and Mobile Virtual Network Enablers (MVNEs). E[acute accent]In addition, attendees will also learn different strategies from specific case studies for Host Network Operators (HNOs): Cingular, Sprint, and Verizon; Mobile Virtual Network Enablers (MVNEs): Mportal, Motricity, and Visage Mobile; and Mobile Virtual Network Operators (MVNOs): Ampd Mobile, ESPN ESPN Entertainment and Sports Programming Network  Mobile, and Helio. E[acute accent]"Our ultimate goal is to maximize your knowledge and answer all of your MVNO questions. We can also customize the seminar on a needed-basis," Besen said. "This training is convenient, cost-effective and confidential. We deliver it to your team, at your location and at your schedule. It eliminates travel related expenses and increases productivity. In an on-site environment, proprietary and relevant information to your company's business plan can be securely discussed." For more information, download the MVNO Seminar brochure: www.thebesengroup.com/downloads/MVNO.Seminar.pdf

E[acute accent]About The Besen Group (www.thebesengroup.com)

E[acute accent]The Besen Group's mission is to provide mobile data players with tools, knowledge, and services enabling them to perform optimally in their mobile environment. The Besen Group's competitive edge is based on practical experience with mobile operators, mobile vendors, and a mobile data laboratory. The Besen Group's mobile data service portfolio consist of the following services: 3G auction strategy & license application; business strategy & planning; business case modeling; market & customer segmentation; market research; competitive analysis; marketing; product launch; partnership & alliance development; project management; and RFP (Request For Proposal) A document that invites a vendor to submit a bid for hardware, software and/or services. It may provide a general or very detailed specification of the system.

1. (business) RFP - Request for Proposal.
2.
 preparation. The Besen Group works on a project or retainer basis with mobile operators, MVNOs, MVNEs, mobile vendors, content providers, content aggregators, ASPs, ISPs, VCs and enterprises from all around the world.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 5, 2006
Words:567
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