The Besen Group's Founder Alex Besen to Speak in the MVNO Session at CTIA Wireless 2006.WASHINGTON -- The Besen Group, an international management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects practice to the mobile data industry headquartered in the Washington DC area, with representatives in Paris and Tokyo, announced today its founder Alex Besen will participate in the Mobile Virtual Network Operator A Mobile Virtual Network Operator (MVNO) is a company that provides mobile (sometimes called wireless or cellular) telephone service but does not have its own allocation of the radio frequency spectrum nor all of the infrastructure required to provide mobile telephone service. (MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. ) Session on April 5th at 1 p.m. in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2006, the most important wireless technology event of the year.
Session: MVNO Outlook
Abstract: There have been numerous MVNO launches, some more loudly
marketed than others. Can an MVNO rent spectrum and
support the brand's content inventory' with sufficient
revenue by selling to enough customers at a high price to
ensure long-term viability of the business model? This
session looks critically at the MVNO model from the
perspectives of network access and operation, and brand
and consumer marketing.
Moderator: Andrew Cole - President, TMNG, Inc.
Speakers: Jean Barrett - General Manager, Products, Bell Mobility
Alex Besen - Founder, The Besen Group, LLC
Kevin Haddad - CEO, Ztar Mobile, Inc.
Matt Johnson - CEO, Visage Mobile
Raja Narayanan - Vice President, Mobility Solutions,
Toshiba America
In this session, Besen will explain the micro-segmentation process that is one of the key success factors to launch a successful MVNO. "Micro-segmentation will only occur with extensive consumer profiling where behavioral and usage patterns can be collected and analyzed so that each consumer's desires and needs are better understood," said Alex Besen. "It is important to build mobile data services to fit the consumer's mobile lifestyle." The Besen Group highly recommends the MVNO Session to anyone who wants to better learn the challenges and opportunities in the MVNO value chain. For more information on CTIA Wireless 2006, visit www.ctiawireless.com. Individuals interested in scheduling a private meeting on April 6th or April 7th may send their request to vegas@thebesengroup.com. Following the meeting, individuals will receive The Besen Group's MVNO Pack within 10 business days. About The Besen Group The Besen Group's mission is to provide mobile data players with tools, knowledge, and services enabling them to perform optimally in their mobile environment. The Besen Group's competitive edge is based on practical experience with mobile operators, mobile vendors, and a mobile data laboratory. The Besen Group works on a project or retainer A contract between attorney and client specifying the nature of the services to be rendered and the cost of the services. Retainer also denotes the fee that the client pays when employing an attorney to act on her behalf. basis with mobile operators, MVNOs, MVNEs, mobile vendors, content providers, content aggregators An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator. , ASPs, ISPs, VCs and enterprises from all around the world. The Besen Group offers the following four service portfolios: Mobile Data Service Portfolio, MVNO Service Portfolio, MVNE MVNE Mobile Virtual Network Enabler (wireless telecommunications) MVNE Medium Voltage Neutral Earthing Service Portfolio, and HNO HNO Hals Nasen Ohrenheilkunde HNO Hals-Nasen-Ohren Heilkunde (German: throat, nose and ear medicine) HNO Host Network Operator HNO Harvard News Office HNO Helvetica Narrow Oblique (font) Service Portfolio. For more information, visit www.thebesengroup.com. |
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