The Aura Group Launches MovieConnect(TM) to Deliver Movie Times to Banner Ads and Mobile Phones; Aura's New System Creates Powerful New Opportunity for Movie Studios to Interact with Moviegoers.FULLERTON, Calif. -- The Aura Group, a leading interactive advertising firm specializing in rich media, today announced the launch of MovieConnect(TM), a revolutionary new system for bringing movie times and locations to consumers via banner ads and mobile phones. The system allows viewers to click online banner ads and have showtimes beamed directly to their cell phone. MovieConnect is the first 100% Flash(R)-based system compatible with any ad network, ad server, publisher, or browser and delivers all movie times and locations to consumers on a national basis, regardless of venue or theater chain. By creating a convenient system that delivers movie times on demand via text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. to mobile phones, The Aura Group's MovieConnect is paving the way for movie studios to interact with moviegoers. Now, movie studios can deliver custom content that will increase branding and help close the proverbial advertising loop - selling tickets more efficiently. Launched in June of 2006, MovieConnect debuted with the Warner Independent Pictures release, 'A Scanner Darkly.' "To be able to incorporate theaters and showtimes into actual advertising, makes it that much easier for moviegoers to get to the films they want to see," said Laura Kim, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition of marketing at Warner Independent. Subsequently, The Aura Group formed a partnership with Terry Hines & Associates, owner of the movie showtime text messaging service 43KIX, to utilize their services to power its online element. "By working with so many studios in the mobile space, it was important for us to increase the value of their online buys simply by giving the moviegoer mov·ie·go·er n. One who goes to see movies. mov  ie·go ing adj. something they need," explained Chris Geromini, president of 43KIX. "With over 8+ billion text messages sent monthly in the U.S., consumers are becoming increasingly accustomed to receiving information via text messaging," said Aura's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , David Bailey David Bailey may refer to:
About The Aura Group The Aura Group, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Aura Interactive, Inc., specializes in online advertising, Flash video and interactive media development. The Aura Group provides online campaign creative and technology services, all aspects of video streaming See streaming video and video stream. and delivery systems and flash video consulting services. To ensure a worldwide reach, Aura Group's Flash Video content delivery network is certified for quality delivery in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, and Asia. For more information, call 888-580-8863 or visit www.vid-ad.com . |
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