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The Art of Seeing Double or Better in Business.

THE ART OF SEEING DOUBLE OR BETTER IN BUSINESS

The author shows people how to be more innovative by seeing and generating more options than they normally would. He emphasizes the principles that people must follow to be creative in today's rapidly changing world. Although the book is written with a business orientation, people can use these principles to be more creative in their careers as well as their personal lives.

There are many challenging exercises to test and stimulate the reader's creative ability. The book is humourous and a pleasure to read. A good idea to keep as a reference and to stimulate creative thinking when the going gets tough!
COPYRIGHT 1989 Canadian Institute of Management
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1989 Gale, Cengage Learning. All rights reserved.

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Publication:Canadian Manager
Article Type:Book Review
Date:Dec 22, 1989
Words:111
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