The American Council of Life Insurers.

THE AMERICAN COUNCIL OF LIFE INSURERS is trying to catch Congress's attention with its new ad campaign featuring ACLI Chief Executive Officer and President Frank Keating. In the commercial Keating extols the benefits of the life insurance industry, including its ability to protect Americans' retirement and financial security needs. The TV and radio commercials and print ads show up in lawmakers' favorite newspapers such as Roll Call, and daytime news and political shows on CNN and Fox. The campaign runs when Congress is in session.