The 7 Essentials of Graphic Design. (Bookmarks).

The 7 Essentials of Graphic Design. Allison Goodman. Cincinnati: F&W Publications/How Design Books, (800-289-0963), 2001. Illus., softcover, 128 pp., $32.99.

In this book, Goodman identifies the seven essential design concepts that are always at the foundation of interesting and successful designs. She advocates beginning with sound research, meaning an analysis of the scope of a project, including pertinent market research. Next is typography, defined as the artful representation of words. Contrast provides visual impact within a design through the ordering, scale, and color of related graphic elements. Layout serves as a map for the viewer, that allows him or her to make sense of the visual message being communicated. Additionally, the role of identity design is explored in-depth. Finally she focuses on critique and analysis, the process of developing your own "designer's eye," the ability to identify quality graphic design. Insightful quotes from leading graphic designers are interspersed throughout the book. Every page of this publication is informative and a visual delight.