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The "convenience-store traveler" is privy to some of Japan's best hotel deals.


FAMILYMART IS MY FRIEND. On a recent trip to Tokyo, I started memorizing the locations of all the FamilyMart stores I found. I planned my day around them, making sure I would pass one of the stores with the blue and green signs in the morning or afternoon. Once I found one, I usually spent 15 or 20 minutes inside, staring at a terminal, pushing buttons on a screen, hunting for bargains.

No, I am not insane. I am just a traveler with an extremely tight budget and enough Japanese ability to navigate the e-Tower multimedia terminals in every FamilyMart I found. That combination of near poverty and linguistic ability led me to discover that staying in nice Tokyo hotels for $50 or less a night was not only possible, it was relatively easy.

FamilyMart has 5,600 e-Tower terminals in stores throughout the country; Lawson operates similar Loppi terminals in 7,600 locations, the even lesser-known Three F chain has more than 600 e-Tower terminals in place. In the last few years, these multimedia terminals have created something JTB JTB - jump trace buffer  calls "the convenience-store market," and travel agents like JTB are coming up with special packages for the very sort of people who make their travel plans at the corner konbini.

These convenience-store travelers are both budget-minded and used to traveling on the fly. Most of the best deals in these terminals are same-day discounts; no one plans a family trip for next year at Lawson, but budget-minded businesspeople, the backpacking backpacking

Sport of hiking while carrying clothing, food, and camping equipment in a pack on the back. In the early 20th century backpacking was primarily a means of getting to wilderness areas inaccessible by car or by day hike.
 set and couples looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 an upscale place to "rest" may check the terminals on a whim to see what's available that day. And the discounts can be substantial--some of the hotels offer discounts of 50 percent or more. In fact, if any of these systems were in English, they would quickly become a hit with foreign travelers. It's the kind of thing that should have been up and running for last year's World Cup.

But discounts aren't the only selling point selling point
n.
An aspect of a product or service that is stressed in advertising or marketing.

Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
. The terminals can be used for lovers who find love hotels a little seedy: The "Twilight Hotel Plan" gives discounts for two travelers staying in a room with one double bed. You can also buy ski-lift passes that are good anywhere in the country, discount tickets for pools and amusement parks This page contains a list of amusement parks by
  • region, and
  • links to amusement parks listed alphabetically, beginning with the name of the park. The size of the list has required it to be broken into separate pages:
 and even tickets for outdoor adventures like skydiving skydiving

Sport of jumping from an airplane at a moderate altitude (e.g., 6,000 ft [1,800 m]) and executing various body maneuvers before pulling the rip cord of a parachute. Competitive events include jumping for style, landing with accuracy, and performing in teams (e.g.
 and whitewater rafting. Plus, you can make train, plane and bus reservations and rent cars on the machines. It's the perfect place to plan a quick weekend trip--especially if you're cash-strapped and can read Japanese.

At Lawson stores, you can also get travelers checks for US, Canadian and Australian dollars Noun 1. Australian dollar - the basic unit of money in Australia and Nauru
dollar - the basic monetary unit in many countries; equal to 100 cents
, English pounds, Swiss francs Noun 1. Swiss franc - the basic unit of money in Switzerland
franc - the basic monetary unit in many countries; equal to 100 centimes

centime - a fractional monetary unit of several countries: France and Algeria and Belgium and Burkina Faso and Burundi and
, euros and yen.

The in-store computers are not necessarily moneymakers for the convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , however. Only Lawson, the earliest adopter of multimedia terminals (the company installed them in 1998), is said to be turning a profit on the business. Seven-Eleven, Japan's leading chain, opted to pull out its terminals last fall and replaced them with touch-tone copiers that can also place ticket reservations.

Whether the multimedia terminals last--while Seven-Eleven, Sunkus and Circle K were all pulling the terminals out, FamilyMart, Lawson and Three F have plans to install more of them--the convenience store is quickly becoming the nation's friendly corner travel agent. This April, JTB launched a service called JTB Benefit that allows members to browse for lodgings on their cellphones, make the booking online, then pay for everything at the nearest Lawson. The travel company plans to expand membership in the service from the current 2.5 million to 10 million in the near future.

At FamilyMart, I found that I could stay in a twin room at the Shanpia Hotel Akasaka, just behind TBS, for [yen] 5,900 plus tax; the list price is [yen] 16,400 on the hotel's Web site. Plus, the price included all the Evian mineral water I could drink. I also found a room for [yen] 6,000 at the Hotel Amista Asagaya outside of Shinjuku, a discount of about [yen] 2,000. The hotel, which seemed brand new, was a hotspot offering wireless Interact connections in every room. Finally, I stayed at the Tokyo Green Hotel Suidobashi for [yen] 7,600 (list price: [yen] 8,200) and the Tokyo Hotel Urashima, one stop from the Shiodome district, for [yen] 5,200 (single rooms list for [yen] 6,000 to [yen] 8,500).

Of course, you could go cheaper, but all the rooms had their own bathroom, were clean and were more like a poorman's Park Hyatt than a gaijin Gaijin

Japanese term used to describe a non-Japanese investor in Japan (outside person). A more polite version of the same word is gaikokujin which means outside country person.
 house. Making daily reservations on me terminals is a bit like gambling. I started looking forward to it, wondering if I could beat last night's deal. I felt as if I had won at blackjack blackjack, one of the world's most widely played gambling card games; also known as twenty-one or vingt-et-un. Despite contesting claims between the French and Italians, its origins are unknown.  the day I scored the Shanpia room for [yen] 5,900, and I felt dejected de·ject·ed  
adj.
Being in low spirits; depressed. See Synonyms at depressed.



de·jected·ly adv.
 the day I checked into the Snidobashi hotel with a paltry pal·try  
adj. pal·tri·er, pal·tri·est
1. Lacking in importance or worth. See Synonyms at trivial.

2. Wretched or contemptible.
 [yen] 600 discount.

The terminals allow you to search for hotels anywhere in Japan. They also let you search by region and by day. In Tokyo, the neighborhoods are broken down further, so you can pinpoint your search to Shinjuku or Akasaka or Ueno, for example.

Another added benefit: The multimedia terminals break down any chance for discrimination based on the way you look. If you can navigate the Japanese-only menu (or get a friend to do it for you), you can make your reservation, pay for your room and get your ticket right there at the convenience store. But make sure you know where you're going--the maps that come with the tickets can be deciphered de·ci·pher  
tr.v. de·ci·phered, de·ci·pher·ing, de·ci·phers
1. To read or interpret (ambiguous, obscure, or illegible matter). See Synonyms at solve.

2. To convert from a code or cipher to plain text; decode.
 only through a microscope.
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Title Annotation:Traveling The Convenient Way
Author:Rutledge, Bruce
Publication:Japan Inc.
Geographic Code:9JAPA
Date:Sep 1, 2003
Words:943
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