The "Consumer First Beef Partners" program is created to build bridges between consumers and beef producers.

The "Consumer First Beef Partners" program is created to build bridges between consumers and beef producers.

Participants include Certified Angus Beef LLC (CAB), Pfizer Animal Health, Land O' Lakes Purina Feed LLC and Drovers/food360. The four companies represent key components of meeting consumer demand: genetics, health, nutrition and information.

Through unified leadership and education, the partners aim to better align production philosophies, strategies and management practices to raise cattle that meet the consumer demand for high-quality beef.