That's entertainment.Our cover story, "Highly Evolved," examines how insurers are creating digital entertainment to grab a competitive edge. Insurers are fusing In electrophotography, making the toner adhere permanently to the paper. Heat fusing melts the toner, which is pressed into the paper. Cold fusing presses the toner into the paper without applying any heat. Flash fusing melts the toner with light, and no heat or pressure is used. marketing and entertainment to grab consumers' attention to build customer relationships. Any way that's effective in having consumers engage rather than observe is a good approach, said Elizabeth Glagowski, managing editor of E-Publications for 1 to 1 Media, in an e-mail interview. "We live in an 'infotainment' society today and consumers expect to be entertained as well as informed on products and services," Glagowski said. The American Society of Business Editors recently honored Best's Review with five awards for journalistic jour·nal·is·tic adj. Of, relating to, or characteristic of journalism or journalists. jour  nal·is excellence in 2006,
and also recognized the contributions of our affiliated newsletter,
BestWeek, to one of our winning entries:
Northeast Regional Awards: Technical--Gold medal for Tag, You're It by Senior Associate Editor Lori Chordas (June 2006) Case History--Gold medal for Uncommon Vision by Senior Associate Editor Meg Green (August '06) Special Supplement--Bronze medal for The Guide to Understanding Financial Protection Products by Senior Associate Editor Ron Panko (May '06) National Awards: Government Coverage--Silver medal for a series of articles including: Turning Point by the Best's Review staff (October 2006); Familiar Refrain by Senior Associate Editor Eleanor Barrett (November '06); and New Law, New Opportunities by Ron Panko (December '06). Feature Series--Silver medal for our "Coping with Catastrophe" series about Hurricane Katrina  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , including: High Water
Mark by Senior Associate Editor Bonnie Brewer Bonnie Brewer is a former official mascot for the Milwaukee Brewers baseball team, appearing at Milwaukee County Stadium from 1973 to 1979. Bonnie was portrayed as a young blonde woman in a gold blouse and short blue lederhosen, wearing a baseball cap and frequently carrying a Cavanaugh (July 2006);
Building Up to Code by BestWeek Managing Editor Rick Cornejo (August
'06); Panacea Some antidote or remedy that completely solves a problem. Most so-called panaceas in this industry, if they survive at all, wind up sitting alongside and working with the products they were supposed to replace. or Boondoggle boon·dog·gle Informaln. 1. An unnecessary or wasteful project or activity. 2. a. A braided leather cord worn as a decoration especially by Boy Scouts. b. ? by Ron Panko (September '06); and A Catastrophic Battle by BestWeek's Washington News Bureau Manager R.J. Lehmann (October '06). We are introducing this symbol W in Best's Review articles to direct you to online videos of our editors talking about their stories. It's a new way to enjoy Best's Review. Lynna Goch is editor. You may reach her at (908) 439-2200, Ext. 5381, by writing to A.M. Best Co., Ambest Road, Oldwick, NJ 08858, or by e-mail at lynna.goch@ambest.com. The e-mail address See Internet address. e-mail address - electronic mail address for Best's Review is bestreview@ambest.com. |
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