Thales Appoints Christian Bubenheim General Manager of Magellan Consumer Business.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. -- Thales today announced it has appointed Christian Bubenheim general manager of its Magellan(R) consumer business. Bubenheim brings with him nearly 15 years of experience in consumer electronics, during which time he drove the successful launch of new product categories and of existing categories into new geographies at companies such as Apple Computer, Compaq and Intel. Bubenheim has served Thales' navigation business for nearly two years as senior director of consumer marketing. "Christian has been an outstanding leader in our consumer business, bringing energy, drive and market savvy," said Henry Gaillard, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Thales' navigation business. "We are pleased now to also be able to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. his overall business, technical and marketing experience to propel the Magellan business forward as GPS becomes more broadly and rapidly adopted in the global market." During his tenure with Apple, which spanned 1991 to 1997, Bubenheim was instrumental in Apple's entrance into the German-speaking notebook market with the introduction of the PowerBook products in Germany, Austria and Switzerland. He managed the market introduction of Apple's Newton technology for the Apple MessagePad in the Central European market and directed European product marketing for the Newton technology, including the creation of business development and licensing opportunities. Joining Compaq in 1997, Bubenheim was responsible for the worldwide marketing strategies of the iPAQ Pocket PC and Compaq's handheld group. His work with Compaq resulted in the launch of the award-winning C-Series Handheld PC  An editor has expressed concern that this article or section is .Please help improve the article by adding information and sources on neglected viewpoints, or by summarizing and and iPAQ Pocket PC. He also served as acting general manager for the handheld group at Compaq and was responsible for the worldwide Thin Client Platform Business in the iAppliances Division. Directly before joining Thales, Bubenheim served as vice president and general manager for the Rex Business Unit at Xircom Inc. Following the acquisition of Xircom by Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking in 2001, Bubenheim accepted the position of General Manager for Intel's Wide Area Wireless (WWO WWO Who Wants One (graphics forums) WWO Wisconsin Web Offset WWO Wet Weather Operations ) Organization, which specializes in delivering GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. products. At Thales, Bubenheim lead the worldwide team that created and launched the market-leading portable vehicle navigation system, the Magellan RoadMate(TM). Bubenheim will lead worldwide efforts within Thales' consumer business unit including product marketing, channel marketing, sales, and marketing communications. About Thales Thales is an international electronics and systems group serving the defense, aerospace, services and security markets. The group employs 61,500 people worldwide and generated revenues of EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 10.6 billion in 2003. Thales' navigation business is one of the world's leaders in positioning, navigation and guidance equipment with global operations. Thales markets its Magellan(R) brand GPS solutions in the consumer electronics, recreation, and automotive markets, and its GPS and GNSS (Global Navigation Satellite System) The European term for a global satellite-based radio navigation system. See Galileo. professional products in the survey, GIS/Mapping, and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and markets. Through its joint venture with Hertz, Thales has developed the Hertz NeverLost(R) vehicle navigation system. Thales key innovations include the first U.S. commercial hand-held GPS receiver for positioning and navigation, and the first handheld GPS with industry standard Secure Digital Memory Card capabilities. Thales' navigation business is headquartered in Santa Clara, Calif. with European headquarters in Carquefou, France. For more information, visit http://www.thalesnavigation.com. (C) 2004 Thales SA. All rights reserved. Magellan and RoadMate are trademarks of Thales. Hertz NeverLost is a registered trademark of Hertz Systems, Inc. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion