Textonomy.advanceT.Crystal Semantics semantics [Gr.,=significant] in general, the study of the relationship between words and meanings. The empirical study of word meanings and sentence meanings in existing languages is a branch of linguistics; the abstract study of meaning in relation to language or have launched two new versions of its Textonomy.advanceT online contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. technology--Textonomy.advance SERVER, Textonomy.advance CLIENT and Textonomy.advance WEB. Textonomy.advance SERVER is designed to be integrated within ad serving technology in order for the understanding of all words within a page to be identified. Once the content is recognised, the category(s) within a multi-thematic document are passed to the server so that relevant ads are displayed within proper context. The process of categorisation of page content can then be carried out in real time or each page can be processed and the results cached to ensure ongoing efficiency. ad serving technology in order for the understanding of all words within a page to be identified. Once the content is recognised, the category(s) within a multi-thematic document are passed to the server so that relevant ads are displayed within proper context. The process of categorisation of page content can then be carried out in real time or each page can be processed and the results cached to ensure ongoing efficiency. Textonomy.advance CLIENT is a separate product that responds to individual growing needs for personalisation of ad content online, while being mindful mind·ful adj. Attentive; heedful: always mindful of family responsibilities. See Synonyms at careful. mind of users privacy. CLIENT is a highly compressed version of the Sense Engine and is integrated into an application that is downloaded onto an individual computer as part of a bundled software (1) Applications that are included with new hardware. For example, a new PC often comes with several applications, many of which may be light versions or full versions with no limit on usage. Others may be only 60- or 90-day trial packages. See bundle. package or toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the application. CLIENT looks at the content of a page and reports to the toolbar application, which then delivers content that is directly relevant to the context of the pages being viewed by the user. Textonomy.advance WEB is a web-based, ASP model of Textonomy.advance that enables smaller companies to fully benefit from categorisation in order to add context to ad inventory. Under a subscription agreement, users send the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. of a page to Crystal Semantics web server, the technology analyses the web pages and returns a categorisation that can be used to append To add to the end of an existing structure. relevant ads or can be cached for future reference. www.crystalsemantics.com |
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