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Texas Brewery Offers Beer Lovers a First: Opportunity to Bid on Naming Rights to Saint Arnold's Fermentation Tank.


HOUSTON -- Naming rights Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations. Institutions like schools, places of worship and hospitals have a tradition of granting donors the right to name facilities in  to stadiums, sporting events and NASCAR teams This is a list of NASCAR teams, a list of all teams that race in one of NASCAR's top three divisions (NEXTEL Cup, Busch Series and Craftsman Truck Series). Full-time teams are teams that attempt to qualify for every race in their division (with very few exceptions, such as those  are old-hat, but now a Houston company is taking the concept down to the grassroots. Saint Arnold Brewing Company The Saint Arnold Brewing Company is a microbrewery located in Houston, Texas. It was founded in 1994 by Brock Wagner and Kevin Bartol, graduates of Rice University, and is currently fully staffed by nineteen people. , the oldest microbrewery mi·cro·brew·er·y  
n. pl. mi·cro·brew·er·ies
A small brewery, generally producing fewer than 10,000 barrels of beer and ale a year and frequently selling its products on the premises. Also called boutique brewery, brewpub.
 in Texas, has put the naming rights to its new fermenter fer·ment·er  
n.
1. An organism that causes fermentation.

2. also fer·men·tor An apparatus that maintains optimal conditions for the growth of microorganisms, used in large-scale fermentation and in the commercial
 up for bid on eBay (http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=5543643133). The company expects plenty of interest from its passionate base of supporters, known as Saint Arnold's Army.

"This could be the perfect Christmas gift for that person who loves Saint Arnold's full-flavored beer," said Brock Wagner, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Saint Arnold Brewing Company. "It's not a money-making venture so much as it is a new and interesting way to enable our grassroots supporters to really be a part of the brewery."

In 2003, the brewery's faithful fans showed just how passionate they are about ensuring a steady supply of tasty beer from Saint Arnold. When the brewery asked for help in funding a $15,000 reverse osmosis reverse osmosis
n.
The movement of a solvent in the opposite direction from osmosis in such a manner that the solvent moves from a solution of greater concentration through a membrane to a solution of lesser concentration.
 system to purify its water, supporters pledged close to $7,500 to offset the cost. Those who donated to the cause have their names displayed on the water tank.

Saint Arnold Brewing Company has a tradition of naming its fermentation tanks after various Saints who have connections with beer through the ages, including St. Adrian, St. Brigid, St. Columbanus, St. Dorothy, St. Edmond, St. Florian, St. Gall, St. Hildegard, St. Idesbald, St. Jacobus, St. Lawrence, St. Matthew.

Wagner said he would only accept bids for naming the tank after a person (although a pet could be deemed acceptable). No bids for naming the tank after a company will be accepted.

The company plans to unveil the newly named tank on Jan. 1.

Saint Arnold Brewing Company's ten brews are made and sold by the company's staff of 13 dedicated employees. The brewery is located at 2522 Fairway Park Drive and its free brewery tour and tasting is offered every Saturday at 1:00 p.m. For more information on Saint Arnold's five year-round and five seasonal beers as well as root beer, log on to http://www.saintarnold.com.
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Publication:Business Wire
Date:Dec 13, 2004
Words:355
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