Teters Floral Products Introduces 120 New and Significantly Changed Floral Products to the Marketplace.

Business Editors/Retail Writers

BOLIVAR, Mo.--(BUSINESS WIRE)--Feb. 18, 2004

Nationally Recognized Floral Supplier Uses Cutting Edge Methods to

Enhance Product Realism

Teters Floral Products, Inc., a division of Decorative Concepts, Inc., a national leader in home decor and floral products, has announced the introduction of 120 new and enhanced product items in its permanent floral collection lines. Recognized as one of the country's leading suppliers of permanent botanicals, Teters has taken great pains to enhance the color, design, construction methods, and the textiles used in its products. The end result is a stunning array of florals that are hard to distinguish from the natural product.

Teters design team has taken great pains in working with its vendors, to ensure that the color of its individual products is botanically correct or pleasing to the decor trend eye. Some products have colors that do not occur in nature, but coordinate with home decor themes. The challenge in any color application is to ensure that the colors are applied correctly in order to create color harmony in each floral piece.

Careful design is critical in mixed floral pieces such as swags, garlands, wreaths and mixed floral bushes. Each floral and accent component must work together to allow the consumer to use the flowers with little or no additional embellishment. Teters adds to this intricate design element by ensuring that state-of-the-art construction methods are used to provide the most realistic results. For example, by creating injection molded leaves and petals, these elements will be able to maintain a more natural shape. Use of additional flocking, beading and painting also disguises the polyethylene mechanics of a permanent flower. The company also prides itself in ensuring the highest levels of quality in the materials it uses such as micropiche, satin, and synthetic silk to achieve the best coloration and realistic texture.

These enhanced processes have been incorporated into the following featured collections that offer a variety of lines and options for the retail customer. The Delicate Touch Collection consists of mixed florals including open roses, hydrangeas, miniature cabbage roses, phlox and queen anne's lace. The focal roses in this collection of bushes, swags, garlands, wreaths and accent arrangements, use a coated textile to give the flowers a soft feel and the colors a muted sheen.

The Morning Dew Rose Collection features roses blooming in various stages of growth. All are made from a satin material and accent the mixed natural colors. Silkscreen printing, color tipping on the flower petals, and screen printer foliage create an attractive and natural look. The Spring Lilac Collection offers four new natural colors, with multiple shades to mimic nature at this special season of the year. Dramatic additions have been made to the pre-made arrangements, with two new verdigris terracotta potted foliage arrangements and a transparent oval foliage planter. Teters has also added two new potted rose collections, featuring satin material for the blooms, as well as six additional pre-made collections including: Rose Bouquets, Wildflower Plants, Heather Grass, Tiger Lilies, and Sunflowers.

"We are delighted with the results of our extensive research and enhanced production methods that provide some of the most exquisite arrangements to be found anywhere in the marketplace," said Mark Johnson, President of Teters Floral Products, Inc. "Our goal is to provide the consumer with the highest quality and most realistic product at the best price point."

"We appreciate the opportunity to be the trendsetter in the permanent botanical market," said Rick Looker, Executive Vice President of Teters. "We are continually looking for ways to create cutting-edge product for our retail clients and we enjoy the opportunity to do this with the best artisans in the industry."

About Teters Floral Products, Inc.

Teters is a leading distributor of imported artificial flowers to the mass merchant, grocery, drug, and specialty chains. The artificial flower products include individual stems, wreaths, sprays, garlands, swags, and other home decor products. Teters also produces memorial season cemetery decorations for the domestic market. The company employs 1,100 people in the contiguous US, Hawaii, Alaska, Puerto Rico, Hong Kong, and Canada.

About Decorative Concepts, Inc.

Decorative Concepts, Inc., a Fenway Partners portfolio company, is one of the country's fastest growing gift and floral companies, serving over 30,000 clients including mass merchants, craft chains, and independent gift retailers. As a leading designer and distributor of home decor products for indoor and outdoor display, such as artificial flowers, flags and lawn ornaments, tabletop, and gift accessories, the company is frequently cited in industry surveys, such as Gift Beat, as having some of the top-performing lines through its divisions. Divisions within Decorative Concepts include Aldik, New Creative Enterprises, Teters Floral Products, Inc., Square Nest, and Decorative Concepts International Ltd., its direct import division.

Note: Teters will be pleased to provide j-peg images of the above lines upon request. Mark Johnson and Rick Looker are available for interview.