Teradata and Overstock.com Win NCDM Platinum and Gold Awards for Data Warehouse-Driven Customer Relationship Management.Collaborators Deliver High Return on Technology Investment and Earn Top Annual Awards from the Premiere Database Marketing Association, Entering 2007 as Recognized CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Leaders DAYTON, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. -- Teradata, a division of NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange :NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ), today announced that Teradata and client company Overstock.com, a leading online retailer, have been named winners of both the National Center for Database Marketing (NCDM NCDM National Center for Database Marketing NCDM National Center for Data Mining ) Database Excellence Gold Award for Technology Applications, and the highest honor, the Platinum Award, for overall excellence. The awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases, and are presented each year by the Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) and DIRECT Magazine. Teradata collaborated with Overstock.com in a major initiative to re-architect its business platform and marketing programs. The online retailer implemented a data warehouse-driven customer relationship management (CRM) program in 60 days. During this time, the retailer dramatically extended its direct marketing capabilities and, within a year, achieved complete payback on their multimillion dollar IT investment - quicker than initially projected. "Shifting from a product to a customer centric-focused company involved re-engineering our processes and setting a strategy around the database initiative, including how to capture and analyze data, how to interpret and report on the findings, and then what we do with that knowledge," said Sam Peterson, vice president and chief technical officer, Overstock.com. "For example, we used to have only three basic database segments and nothing was personalized or targeted to individuals in our e-mail campaigns. Today we have many segments, run event-driven campaigns and have each e-mail personalized and targeted to the individual customers. Targeted e-mail includes product recommendations, as well as complex segmentation on a per-customer basis. Items such as frequency management of e-mail contacts across product lines are also precisely managed." The companies were recognized in a special ceremonial presentation event held during the NCDM Database Excellence Awards Luncheon on Dec. 12 in Orlando. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the DMA, the awards are the result of an arduous judging process that required study of many entries representing multiple industries, businesses and vendors across the world. "The NCDM Platinum is the global marketing technology 'Oscar' award. We are delighted and honored to receive this, and the Gold Award, with our customer Overstock.com," said Sam Gragg, vice president of Teradata customer management solutions marketing. "It is especially gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to win the highest level award for CRM and database excellence as we enter 2007. This is a clear acknowledgement of the extraordinary value that the fully integrated solution of Teradata CRM, Teradata Value Analyzer and the Teradata Warehouse brings as an enabler for the progressive work at Overstock.com." The retailer was also able to meet the challenge of getting online customer response data into the data warehouse and make it available for reports and action in near real time. Marketers at Overstock.com can now easily monitor and measure e-mail campaigns to ensure they are in line with projections and objectives. Their Teradata CRM tools provide immediate feedback on the effectiveness of every marketing campaign with metrics that track marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. . In connection with these metrics, the CRM tool users can alter a campaign on the fly if they are not seeing the projected response rate for a particular campaign. Today, the retailer said it contacts over 300 segments each week with personalization, whereas before implementing the data warehouse and CRM tools, they could only mail to less than 20 segments and had no personalization. The Overstock.com marketing department led the initiative, supported by the company's IT, merchandising, finance and operations departments. A Teradata[R] Warehouse served as the foundation of the business marketing system, and it is the central repository for all enterprise data. Teradata applications in use there include: Teradata CRM, which provides a layer in the architecture that manages all customer management activities; Teradata Value Analyzer, a customer profitability application; Teradata Warehouse Miner and NCR Postmaster postmaster - The electronic mail contact and maintenance person at a site connected to the Internet or UUCPNET. Often, but not always, the same as the admin. The Internet standard for electronic mail (RFC 822) requires each machine to have a "postmaster" address; usually it is . A Teradata-sponsored webcast on trends and requirements for CRM entering 2007, featuring Gartner analyst Adam Sarner, can be accessed by marketers interested in learning more at: www.accelacast.com/webcasts/gartner_ncr/. About Overstock.com Overstock.com, Inc. is an online "closeout closeout, closure the finalization of a feeding program in a feedlot. The cattle are sold and a balance sheet is struck which includes the costs of feeding and housing or confining them. " retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. listed on the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on National Market System and can be found online at www.overstock.com. About Teradata Division Teradata (www.teradata.com), a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. As a growing business, Teradata is always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. outstanding talent. To learn more about Teradata career opportunities, visit www.teradata.com/careers. About NCR Corporation NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's Teradata[R] data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology[TM] that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 29,300 people worldwide. NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries. |
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