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Tensilica to Showcase Mobile Phones Featuring Its Audio and Video Processors at 3GSM in Barcelona.


Phones From Cingular, LG, Motorola, and Samsung Use Tensilica Processors

SANTA CLARA, Calif. -- Tensilica[R], Inc. will be showcasing mobile phones incorporating its audio and video processors at its booth at the 3GSM World Congress (Hall 2, Level 1, Booth 2.1A67) in Barcelona, Spain, February 12-15, 2007. Tensilica is the leading IP (intellectual property) supplier for mobile multimedia (audio and video) processor cores with its HiFi 2 Audio Engine, its Xtensa[R] configurable processors, and its Diamond Standard VDO (video) family. Tensilica will showcase phones from Cingular, LG Electronics, Motorola, and Samsung that include Tensilica processor cores performing audio and video encoding and decoding.

"Tensilica is fast becoming the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 processor core provider for mobile multimedia," stated Steve Roddy, Tensilica's vice president of marketing. "Tens of millions of cell phones will ship this year with our HiFi 2 Audio Engine and Xtensa-based video processors."

Tensilica's processors are particularly appealing for mobile applications because they use less power, take up less silicon area, and have a broader base of software support than competing solutions. Leading handset OEMs like LG Electronics and leading mobile handset semiconductor ASSP (Application Specific Standard Part) An ASIC chip that is designed as a generic device for a particular market. Whereas an ASIC is typically used only by its creator, ASSPs are used by many different companies in the design of their products. See ASIC.  (application-specific standard product) providers such as AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  [ATI] and NVIDIA are currently shipping volume silicon into handset applications, and more designs are in the product pipeline.

HiFi2 Audio Engine - the De Facto Standard Handset Audio Solution

Tensilica's HiFi 2 Audio Engine provides an energy-optimized approach to embedding multiple audio standards into system-on-chip (SOC) designs. Its broad software base includes encoders and decoders for AM3D, Dolby[R] Digital AC-3, Dolby Digital Plus Dolby Digital Plus (DD+), also known as E-AC-3, is an audio compression system that was developed specifically for the introduction of HDTV and HD DVD/Blu-ray Disc. It is a development of the Dolby Digital (AC-3) audio compression system. It supports data rates up to 6. , MP3, MPEG-2/4 AAC LC, MPEG-4 aacPlus v1 and v2, WMA, Ogg Vorbis, QSound microQ, SONiVOX AudioiNSIDE, AMR narrowband and wideband speech, and G.729AB speech. And more than a dozen new audio and speech codecs for the HiFi 2 Audio Engine are expected to be released by Tensilica and its partners in 2007.

Xtensa Configurable Processors for Control and Video

Tensilica's customers in the mobile handset segment are using its Xtensa configurable and Diamond Standard processors for SOC control functions as well as video processing. Because the datapath in an Xtensa processor can be optimized to exactly match the video stream being processed, it can be used to create a multi-standard video engine that can keep up with the most demanding applications.

Diamond Standard 38X VDO Video Processors

Tensilica will also demonstrate its recently introduced Diamond Standard 38X VDO family of video processors. These are fully programmable to support all popular standard definition (SD, also known as D1) video codecs with resolutions up to 720x480 (NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. ) and 720x576 (PAL), including H.264 Main Profile, VC-1 Main Profile, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). _4 Advanced Simple Profile (ASP), and MPEG-2 Main Profile, each of which is available from Tensilica. Lower resolutions, such as QCIF See CIF.

QCIF - Quarter CIF
, QVGA (Quarter VGA) A screen resolution of 320x240 pixels, which is used on handheld devices. Although 320x240 seems half the 640x480 VGA resolution, the "quarter" comes from the total number of pixels, which is one fourth the number (320 times 240=76800; 640 times 480=307200). , CIF (1) (Common Intermediate Format) A standard video format used in videoconferencing. CIF formats are defined by their resolution, and standards both above and below the original resolution have been established. The original CIF is also known as Full CIF (FCIF). , and VGA, are also supported.

About Tensilica

Tensilica offers the broadest line of controller, CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 and specialty DSP processors on the market today, in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. Tensilica's low-power, benchmark proven processors have been designed into high-volume products at industry leaders in the digital consumer, networking and telecommunications markets. All Tensilica processor cores are complete with a matching software development tool environment, portfolio of system simulation models, and hardware implementation tool support. For more information on Tensilica's patented approach to the creation of application-specific building blocks for SOC design, visit www.tensilica.com.

Editors' Notes:

* Tensilica and Xtensa are registered trademarks belonging to Tensilica Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners.

* Tensilica's announced licensees include Afa Technologies, ALPS, AMCC AMCC Applied Micro Circuits Corporation
AMCC Air Mobility Control Center
AMCC Ashore Mobile Contingency Communications
AMCC Advanced Materials Commercialization Center
AMCC allied movement coordination center (US DoD) 
 (JNI Corporation), Aquantia, Astute Networks, Atheros, ATI, Avago Technologies, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, Crimson Microsystems, ETRI, EE Solutions, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets , iBiquity Digital, Ikanos Communications, LG Electronics, Lucid Information Technology, Marvell, MediaWorks, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd., PnpNetwork Technologies, sci-worx, Seiko Epson, Solid State Systems, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, Validity Sensors, Victor Company of Japan (JVC), WiQuest Communications and XM Radio.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2007
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