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Tensilica Establishes Asia/Pacific Region Presence, Opens Taipei Office; New Operation headed by Joseph C. Wang.


Business Editors/High-Tech Writers

TAIPEI, Taiwan, --(BUSINESS WIRE)--March 7, 2001

Tensilica(R) Inc., the Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California.  (USA) provider of application-specific processor technology, today formally announced the creation of a sales, marketing and support operation to serve the company's Asia Pacific markets. The new outpost is located in Taipei, Taiwan, and is headed by Joseph C. Wang, director of Asia/Pacific Sales. In this capacity, Wang reports to Bernie Rosenthal Bernie Rosenthal is a fictional character in the Marvel Universe, ex-girlfriend of Captain America. Bernie resided in New York City and was a glass blower. She later went to law school, graduated, and became a lawyer. , vice president, marketing and business development.

Making the announcement, Rosenthal said, "Through the opening of the Tensilica A/P A/P Airport
A/P Accounts Payable
A/P Advanced Placement (education)
A/P Anterior/Posterior
A/P Active/Passive
A/P Assessment & Plan (medical)
A/P Automatic Pilot
A/P Aircrew Personnel
 office, we have added an important piece to our worldwide sales and marketing network. And I'm particularly delighted to welcome Joseph Wang to the organization. His track record of prior successes in serving customers in this critical market augur augur: see omen.  well for our aggressive growth objectives."

Tensilica's Taipei office address is 2nd Floor, No. 185, Section 4, Nanking East Road, Taipei, Taiwan, R.O.C. The telephone and fax numbers are, respectively, +02-8770-7658 and +02-8770-7659.

About Joseph Wang

Joseph C. Wang is a seasoned sales and marketing executive with over 18 years of global experience in high technology. Prior to joining Tensilica early this year, he spent three plus years as a senior marketing manager with National Semiconductor's Mediamatics Group based in Fremont, California For the unincorporated community in Yolo County, California, see .
Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities:
. In this capacity, he was responsible for developing and managing the Asia Pacific marketing of Mediamatics' "Pantera" DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 System-on-Chip products. Earlier, Wang was senior marketing manager with National Semiconductor's Cyrix & LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  Business Unit based in Taiwan. Prior affiliations include stints with Houtek Corporation and Tseng Labs (Tseng Labs, Inc., Newtown, PA) A company that manufactured chipsets and display adapters for PCs. Founded in 1983, it provided products that enhanced PC display standards, and its ET3000 and ET4000 chips have been used in millions of display adapters. .

Wang holds a BS in Management Information Systems from California State University Enrollment
 (Fresno, California “Fresno” redirects here. For other uses, see Fresno (disambiguation).

Fresno is the sixth-largest city in California and the county seat of Fresno County, with an official Census Bureau estimated population of 481,035 as of July 1, 2006.
, 1982) and a BS in International Trading awarded by the Tamsui Oxford College (Taiwan, R.O.C., 1977).

About Tensilica

Tensilica was founded in July 1997 to address the fast-growing market for configurable processors and software development tools for high volume, embedded systems. Using the company's proprietary Xtensa Processor Generator, system-on-chip (SOC) designers can develop a processor subsystem hardware design and a complete software development tool environment tailored to their specific requirements in hours.

Tensilica's solutions provide a proven, easy-to-use, methodology that enables designers to achieve optimum application performance in minimum design time. The Company has over 120 engineers engaged in research, development, and customer support from its offices in Santa Clara, California; Burlington, Massachusetts; Princeton, NJ; Houston, Texas; Oxford, U.K.; Stockholm, Sweden; Taipei, Taiwan, R.O.C.; and Yokohama, Japan.

Tensilica is headquartered in Santa Clara, California (95054) at 3255-6 Scott Boulevard, and can be reached at 408/986-8000 or via www.tensilica.com on the World Wide Web.

Editors' Notes:
-- "Tensilica" is a registered trademark and "Xtensa" is a trademark belonging
to Tensilica Inc.

-- Tensilica's announced licensees are, in alphabetical order, Berkeley
Wireless Research Center, Cisco Systems, Fujitsu Limited, Galileo Technology,
National Semiconductor, NEC Corporation, NTT, ONEX Communications, TranSwitch
Corporation and ZiLOG.

-- Visit Tensilica at DATE 2001, Booth Number B-1, March 13 - 15, 2001,
International Congress Centre, Munich, Germany.

-- Visit Tensilica at Embedded Systems Conference - Spring, Booth Number 2502,
April 9 - 13, 2001, Moscone Convention Center, San Francisco.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 7, 2001
Words:514
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