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Tensilica CEO to Present Keynote at MPSoC '06; Chris Rowen to Discuss ''The Reinvention of the Microprocessor''.


Tensilica, Inc.:
Who:    As the provider of the broadest line of controller, CPU and
        specialty DSP processors on the market today, Tensilica, Inc.
        is recognized as an industry leader with its low-power,
        benchmark proven processors. Dr. Chris Rowen, president and
        CEO of Tensilica, will discuss new architectures and methods
        that may ultimately transform general computing architectures
        through their essential advantages in silicon efficiency and
        energy consumption in his presentation on "The Reinvention of
        the Microprocessor."

Who:    MPSoC is a multidisciplinary forum bringing together key R&D
        participants from IP, fabless, semiconductor, system houses
        and the design industry to build a vision of the next step in
        integrated system design.

When:   Dr. Chris Rowen will present on Tuesday, August 15, at 8:30
        a.m. The MPSoC event takes place August 14-18, 2006.

Where:  The MPSoC event takes place at the Stanley Hotel in Estes
        Park, Colorado. For more information, visit
        http://tima.imag.fr/mpsoc/.


About Dr. Chris Rowen

Dr. Chris Rowen is president and chief executive officer of Tensilica. He founded Tensilica in July 1997 to develop automatic generation of application-specific microprocessors for high-volume communication and consumer systems. He was a pioneer in the development of RISC RISC
 in full Reduced Instruction Set Computing

Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s.
 architecture at Stanford in the early 1980s and helped start MIPS Computer Systems, Inc. in 1984, where he served in a variety of functions including as vice president for Microprocessor Development and managed MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second.  in Europe. When Silicon Graphics purchased MIPS, he became the technology and market development leader for Silicon Graphics Europe. In 1996, he was hired by Synopsys to be the vice president and general manager of the Design Reuse Group. This experience helped him realize the limitations of the current EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board.  mindset and the shortcomings of existing embedded processor cores for large-scale system-on-chip (SOC) design, and led him to the founding of Tensilica. He received a B.A. in physics from Harvard University and M.S. and Ph.D. in electrical engineering from Stanford University.

About Tensilica

Tensilica offers the broadest line of controller, CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 and specialty DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  processors on the market today, in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. Tensilica's low-power, benchmark proven processors have been designed into high-volume products at more than 90 companies including industry leaders in the digital consumer, networking and telecommunications markets. All Tensilica processor cores are complete with a matching software development tool environment, portfolio of system simulation models, and hardware implementation tool support. For more information on Tensilica's patented approach to the creation of application-specific building blocks for SOC design, visit www.tensilica.com.

Editors' Notes:

--Tensilica and Xtensa are registered trademarks belonging to Tensilica Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners.

--Tensilica's announced licensees include ALPS, AMCC AMCC Applied Micro Circuits Corporation
AMCC Air Mobility Control Center
AMCC Ashore Mobile Contingency Communications
AMCC Advanced Materials Commercialization Center
AMCC allied movement coordination center (US DoD) 
 (JNI (Java Native Interface) A programming interface (API) in Sun's Java Virtual Machine used for calling native platform elements such as GUI routines. RNI (Raw Native Interface) is the JNI counterpart in Microsoft's Java Virtual Machine.

JNI - Java Native Interface
 Corporation), Aquantia, Astute Networks, Atheros, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. , Avago Technologies, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, Crimson Microsystems, ETRI ETRI Electronics & Telecommunications Research Institute (Korea)
ETRI Enhanced Threat Reduction Initiative
ETRI Electronics Telecommunication Research Inc.
, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets , Ikanos Communications, LG Electronics, Lucid Information Technology, Marvell, MediaWorks, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Laboratories America, NEC Corporation, NetEffect, Neterion, Nippon Telephone and Telegraph (NTT), NVIDIA, Olympus Optical Co. Ltd., Pnp Network Technologies, sci-worx, Seiko Epson, Solid State Systems, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, Victor Company of Japan (JVC) and WiQuest Communications.

--Editors interested in an interview with the company should contact: Erika Powelson, 831-424-1811, erika@taniscomm.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Tensilica CEO to Present Keynote at MPSoC '06; Chris Rowen to Discuss ''The Reinvention of the Microprocessor''.
Publication:Business Wire
Geographic Code:1USA
Date:Aug 11, 2006
Words:570
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