Tensilica Appoints EdgeSoft as New Sales Representative in Korea.

Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 28, 2003

Tensilica(R), Inc., the leading provider of configurable and extensible microprocessors, today announced it has appointed EdgeSoft, Inc. as its new sales representative in Korea.

"The Asia/Pacific region, and particularly Korea, will play an instrumental role in spurring global growth for our industry," said Bernie Rosenthal, senior vice president of sales and marketing for Tensilica. "We picked EdgeSoft because of their strong background representing a variety of hardware and software suppliers for the embedded market. We believe EdgeSoft will be able to successfully expand Tensilica's business in this critical region."

"We are very excited about the opportunities for the Xtensa(R) configurable processor in Korea," stated H.J. Kwon, President of EdgeSoft. "Over 50 of the world's leading semiconductor and systems companies are using Xtensa microprocessor technology for a wide variety of applications ranging from low-cost, low-power consumer electronics devices to high-performance communications systems. The Xtensa architecture provides a powerful, integrated hardware and software development environment with thousands of configuration options and an unlimited range of customer-specific extensions."

EdgeSoft will be responsible for maintaining existing customer relationships and establishing new business in the region for Tensilica's popular Xtensa microprocessor architecture, which is used in system-on-chip (SoC) designs. Customers can begin working directly with EdgeSoft by contacting:

H.J. Kwon
EdgeSoft, Inc.
No. 202, 38-3, A&C Building
Samsung-Dong
Kangnam-Ku
Seoul, Korea 135-868
Phone: [phone]
Fax: [phone]
Email: [e-mail]

About EdgeSoft, Inc.

EdgeSoft Inc. specializes in providing its customers not only with hardware and software components critically needed to design the complicated embedded devices, but also with deep expertise through consulting and education service such as BSP porting for different embedded operating systems to the customized hardware, and device driver developments. The company, located in Seoul, Korea, was founded by H.J. Kwon, who has more than 15 years of field sales experiences in ASIC, EDA, and RTOS companies.

About Tensilica

Tensilica was founded in July 1997 to address the growing need for optimized, application-specific microprocessor solutions in high-volume embedded applications. With a configurable and extensible microprocessor core called Xtensa, Tensilica is the only company that has automated and patented the time-consuming process of generating a customized microprocessor core along with a complete software development tool environment, producing new configurations in a matter of hours. For more information, visit www.tensilica.com.

Editors' Notes:

-- "Tensilica" and "Xtensa" are registered trademarks belonging to Tensilica Inc. All other trademarks are the property of their respective holders.

-- Tensilica's announced licensees are Agilent, Astute Networks, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems, IC4IC, Ikanos Communications, JNI Corporation, Marvell, Mindspeed Technologies, National Semiconductor, NEC Networks, NEC Solutions, Nippon Telephone and Telegraph (NTT), Olympus Optical Co. Ltd., ONEX Communications, OptiX Networks, Osaka & Kyoto Universities, Sony, TranSwitch Corporation, Trebia Networks, Victor Company of Japan (JVC) and ZiLOG.