Tenant rep firm makes debut in New York market.

Roger Staubach, chairman and founder of The Staubach Company (TSC), the Dallas-based tenant representation firm, has announced the opening of TSC'S New York Regional Office and his "hand-picked team" of professionals: Patrick M. Robinson (formerly of La Salle Partners), Peter B. Hennessy (formerly of Cushman & Wakefield, Inc.) and Gregg Lorberbaum, (formerly of Friedman Realty Group.)

The timing for TSC's entry into the New York real estate market was based on the philosophy that has carried the firm to global growth: "Finding the ideal combination of talent that shares our no-conflict, tenant representation only approach to client service," said Staubach.

TSC, which has been planning a New York office to service a growing international clientele and fulfill corporate expansion plans, exclusively represents users of space, thereby avoiding the possible agency/tenant conflict of interest.

"Patrick, Peter and Gregg not only share this approach, they have demonstrated how it ultimately delivers outstanding results in New York, the nation's toughest marketplace," said Staubach, whose firm conducted an extensive search to find the right New York area partners. "We were drawn to their dedication to this approach, which they have combined with strong personal character and exceptional professional qualifications."

The firm, will distinguish itself in the New York marketplace, as it has throughout the nation, Staubach said, by its "Performance Guarantee" of service in which compensation is based on the client's satisfaction with TSC's performance.

Paul Weaver, vice chairman of Price Waterhouse L.L.P., headquartered in New York, said "The professional approach to client service that Roger and his team have demonstrated so successfully is certain to make them a welcome addition to the New York real estate scene."

Martha Benson, director of Real Estate of MCI, said "The Staubach Company has been one of our valued real estate service providers of the last eight years. We are excited they have reached one of their long-term goals to be in New York."

TSC's "client first" approach has contributed to one of the strongest growth records in real estate. For four consecutive years, The Staubach Company was listed on the Inc. 500 list of the fastest-growing, privately-held companies and has expanded from its Dallas base to 17 cities across the US, with offices in Mexico and alliances in Europe with Weatherall Green & Smith of Great Britain and First Pacific Davies in the Pacific Rim.

The Robinson-Lorberbaum-Hennessy team brings more than 30 years of combined real estate experience, and an additional 15 years in finance, management and marketing, to the Staubach presence in New York. The New York team "was attracted to TSC for the opportunity to build on the firm's founding principles of integrity, trust and professionalism," said Robinson. "We will be focusing on servicing clients' in the greater New York region, including neighboring Connecticut, New York and New Jersey counties, as well as national accounts interested in opening in or expanding outside the New York area."

Robinson brings to the team over 15 years in business and tenant representation experience, and more than a million square feet in completed transactions. He was recognized as La Salle Partners' "Marketer of the Year" in 1994, given to the top leasing agent, while representing Dai-Ichi Life as Director of Leasing for Citicorp Center. In addition, he has represented AT&T, the British Government, Kleinworth Benson, Eagle Capital and Chilton Investment Co.

Prior to his eight years at la salle, he also serviced Fortune 500 clients for Chemical Banking Corporation's Corporate Finance & Banking Group, and served as a Captain in the US Army.

Lorberbaum was formerly a principal with Friedman Realty Group, exclusively representing tenants in the search for office space. He has participated in assignments totalling approximately 1.5 million square feet, servicing such clients as Fiat USA, Springs Industries, Nixon Hardgrave Devins & Doyle and Baron Capital. During his 12-year tenure at Friedman, he also assumed the responsibilities of Director of Leasing, charged with recruitment and training of brokers, and the orchestration of the internal information flow and staffing on accounts.

Hennessy brings eight years of experience in tenant representation to his new position. He was an Associate Director with Cushman & Wakefield, and has participated in more than 1.8 million square feet in transactions and consulting assignments for such clients as Mobil Corporation, Time Inc., Service America Corporation (a division of GE Capital), VF Corporation and Merrill Lynch. Previously, he was an executive with international advertising agencies Saatchi & Saatchi and Wells, Rich and Greene.

The TSC Stamford, Connecticut office, which opened last year to service the firm's retail clients such as Barnes & Noble, Auto-Nation, Walgreen's and Stop & Shop, will also maintain a presence in Manhattan. Retail real estate comprises approximately 20 percent of TSC's business.

Founded in 1977 by Roger Staubach, who had developed a real estate consulting career simultaneously to his outstanding career as quarterback for the Dallas Cowboys, The Staubach Company today is one of the nation's largest full-service tenant representation firms, offering consulting and transactional services including strategic planning, site selection, facility management, land acquisition, corporate finance, and design and consulting to corporations and professional firms seeking office, retail and industrial space.

Clients include: MCI, American Airlines, GTE, BOOZ Allen & Hamilton, Texaco, Mobil, Texas Instruments, TIG Insurance, Circuit City, Sun MicroSystems, Toyota, Travelers and Great American Insurance.