Ten Internet direct marketing trends for 2000.Michael Petsky, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Winterberry winterberry, name for two species of shrubs or small trees of the genus Ilex of the family Aquifoliaceae (holly family), native to the eastern half of North America. Both are deciduous but have winter-persistent bright red or yellow berries. Group LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a strategic consulting and information services See Information Systems. company focusing on internet direct marketing, says that "several internet direct marketing trends will shape 2000 and beyond, and we expect many companies to benefit from these events by developing business strategies and best practices that drive profitability and value creation." The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City-based Winterberry Group recently released its report "Internet Direct Marketing: 10 Trends for 2000"--which detailed these trends: 1. The distinction between offline and online business models will evaporate. 2. Fulfillment and customer service will be the altar for the marriage of internet and direct marketing. 3. Fallout and consolidation will occur among the too many poorly funded and sadly executed e-merchant business models. 4. Opt-in e-mail lists will be the fastest growing segment of the e-mail industry. 5. Publicly held direct marketing companies will proactively explore internet value creation strategies. 6. Personalization will be elevated as the magic key for lasting customer relationships. 7. Venture capital will continue to pour into internet direct marketing companies. 8. As the internet and other narrowcast To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast. media undermine the audience potential of mass media, brand building and new product launch strategies will be challenged. 9. Empowered customers will dictate customer service demands. 10. New trade associations and industry groups will form to defend against government regulators. |
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