Telocity Launches National Advertising Campaign on NBC.Business Editors and Entertainment Writers CUPERTINO, Calif.--(BUSINESS WIRE)--Sept. 6, 2000 Telocity (Nasdaq: TLCT TLCT Tag Lock Clear and Try ), a leading national provider of integrated residential broadband services, launched a major, multi-million dollar national television advertising campaign today on NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and its affiliated cable networks. By airing commercials on NBC and its cable networks, Telocity is significantly leveraging its relationship with the broadcasting network announced last December. Last December, NBCi, NBC, GE Equity, and ValueVision International, Inc. (Nasdaq: VVTV VVTV Voorlopige Vergunning Tot Verblijf (Dutch: Temporary Residency Permit to Stay) ) invested $70.5 million in Telocity in a combination of cash and advertising time. Backed by the classic and recognizable song "You Ain't Seen Nothing Yet," the 30-second television commercial provides a glimpse into the adventure and thrill for Internet users who "Push the Play Button on Life" by signing up for Telocity's high-speed service See broadband. . The commercials are scheduled to begin airing today and will continue until at least mid-November during NBC early morning, primetime and late night programming such as "Law & Order," "West Wing," "Dateline," and "The Today Show." Telocity will also air the commercials on CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. and MSNBC MSNBC Microsoft/National Broadcasting Company . Telocity also unveiled a redesigned website (www.telocity.com) that mirrors the energetic tone of the "Push the Play Button on Life" advertising campaign. The website allows consumers to take a virtual tour of Telocity's service. "Telocity turns the slow-moving Internet of today into a dynamic, high-speed adventure for the entire family. The flavor of the `Push the Play Button on Life' campaign is energetic, colorful and engaging - just like our service," said Telocity CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Patti Hart. The Telocity ad agency is Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 DSW DSW - penis war Partners of Salt Lake City. The Chief Marketing Officer for Telocity is Jim Morrissey Jim Morrissey (born December 24, 1962 in Flint, Michigan) is a former professional American football player who played linebacker for nine seasons for the Chicago Bears and Green Bay Packers. , who prior to joining Telocity was the Executive Director of Grey Advertising in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The advertising is the culmination of extensive consumer research conducted by Telocity and DSW. "Together with Telocity, we brought the voice of the consumer into the creative development process through extensive research. The 'Push the Play Button on Life' campaign promotes those unique Telocity features and benefits consumers told us they were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. in a high-speed Internet See broadband. service," said Kevin Morgan, vice president & group account director, Euro RSCG DSW Partners. "At dial-up speeds, consumers find the slow-moving Internet of today boring and static. It takes too long to shop, surf for information, or download family photos. They want to be excited by the Internet again, and Telocity's High Velocity service brings that thrill back into their lives," Morrissey said. The commercials launched today are part of an integrated television, national radio, and targeted direct mail campaign aimed at savvy Internet users who will choose broadband to enhance their reliance on the web for personal entertainment, news, education, and sports. The advertising campaign prominently features Randy Bachman's recording of "You Ain't Seen Nothing Yet." The song, originally performed by Bachman Turner Overdrive, reached No. 1 on Billboard's chart in 1975. Most Telocity subscribers can easily self-install the company's gateway into the back of their computer, pop in a CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and be online quickly. In minutes, users are surfing the web at speeds up to 50 times faster than a dial-up connection. Benefits of Telocity service include: -- Easy sign-up and simple, self-installation of the Telocity VelocityPort gateway -- Instant access -- so users never have to dial up again -- 5 free email accounts, so the whole family can stay connected -- 10MB of web space and free static IP address, so users can host their own website and more -- Users can surf the Internet and receive phone calls or faxes at the same time -- Provides access to rich multimedia content in seconds, such as the latest MP3 music files and streaming video Telocity now serves customers in 125 metropolitan areas around the nation. New Telocity customers can receive free activation and free use of its VelocityPort gateway. No annual contract is required during this introductory offer. Customers who sign up online receive the added bonus of 100 minutes of free long distance service. The commercials encourage customers to sign up for Telocity's high-speed Internet service by logging on to Telocity's website at http://www.telocity.com or by calling the toll-free number: 1-800-TELOCITY (1-800-835-6248). About Euro RSCG DSW Partners Euro RSCG DSW Partners is a global advertising agency that builds brands across all media for some of the world's leading technology companies including intel.com, Ask Jeeves, CheckFree, InFocus, Knight Ridder Interactive, Red Hat, Telocity and Xircom. A One Show Gold Pencil winner three years in a row, DSW Partners is ranked among the top "creative interactive agencies in the world." Its "Intel inside" campaign is ranked as the number two "Best B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business campaign of the century;" its "Homer(1)s Brain" spot, as "one of the best spots of the 1990s." DSW Partners, with offices in Salt Lake City and San Francisco, serves as a lead agency and West Coast presence for EURO RSCG Worldwide, the world(1)s fifth largest advertising network with 202 agencies in 75 countries. About Telocity Telocity is a leading provider of integrated residential broadband services. Telocity improves today's dial-up, or narrowband, experience through faster and reliable services that enhance Internet surfing, shopping, and communications. Telocity intends to expand its broadband services to packaged value-added services that may include secure telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework. , home monitoring and automation, voice bundling, and entertainment services. Telocity currently provides high-speed broadband services through digital subscriber line See DSL. (communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and (DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary ) technology. As Telocity expands its services nationwide, the company intends to choose the most reliable, flexible and cost-effective broadband access technologies (including DSL, cable, and wireless) available in each local market. Telocity's current broadband footprint covers over 125 major Metropolitan Statistical Areas (MSAs) across the United States. For more information, contact Telocity at phone 408/863-6600; fax 408/777-1451; www.telocity.net, or mail at 10355 N. DeAnza Blvd.; Cupertino, CA 95014. Forward-looking statements in this press release are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of Section 21E of the Securities Exchange Act of 1934. Investors are cautioned that statements that are not strictly historical statements, including, without limitation, statements regarding current or future financial performance, management's plans and objectives for future operations, product plans and performance, management's assessment of market factors, and statements regarding the strategy and plans of Telocity and its strategic partners, constitute forward-looking statements which involve risks and uncertainties. These risks and uncertainties include, without limitation, those related to Telocity's limited operating history and the evolving market for broadband services; successful deployment of our rollout plans and strategies; customer demand for our services in target markets; our ability to access regions and enter into suitable interconnection agreements with telecommunications service providers; the highly competitive market in which we operate, the pricing environment for our basic and value-added services; management of growth; our ability to attract, train and retain qualified personnel; success of our strategic relationships; and other risks detailed in Telocity's filings with the Securities and Exchange Commission, copies of which may be accessed through the SEC's web site at http://www.sec.gov. Telocity and the Telocity logo are trademarks of Telocity, Inc. All other marks belong to their owners. |
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