Telmex Reports Significant Benefits Using Exstream's Dialogue Software for Customer-focused Statement Initiative.

LEXINGTON, Ky. -- Central and South America's Leading Provider of Telecommunications Benefits from Dialogue to Create User-friendly Statements and Decrease Document Production Time by 40 Percent

www.exstream.com--Exstream Software, Inc. today announced that Telmex, Central and South America's leading provider of telecommunications services with operations in Mexico, Argentina, Brazil, Chile, Colombia and Peru, has achieved significant benefits using its Dialogue software as the company's single platform for creating and fully personalizing the more than 15 million transactional communications it sends to customers monthly. Telmex initially selected Dialogue to implement a new statement that puts more focus on the customer. Along with successfully creating a more user-friendly statement, the company reports Dialogue has decreased the time it takes to produce the statements by 40 percent through its high performance engine and elimination of steps in the previous document creation process--capitalizing on the software's ability to seamlessly integrate with the company's IBM On Demand electronic publishing system and its "design once, deliver anywhere" capability for multi-channel distribution. Telmex also attributes its success to the local support it receives from Mexico City-based Digipro, S.A. de C.V., Exstream's distributor of Dialogue throughout Colombia and Mexico.

In addition to Dialogue's built-in features for delivering higher quality, fully personalized statements to the company's clients--like dynamic charting, variable content import and more--its sophisticated campaign management capabilities have made it possible for Telmex to execute complex marketing strategies by incorporating prioritized, rules-based messages into the communications for each recipient based on their specific profile. Enhancing the clarity of the statements with variable graphic images along with personalized messages that cross-sell and upsell additional products in the Telmex portfolio has significantly improved customer response to marketing offers. Additionally, the company reports that Dialogue's ease of use and collaborative design environment supports its distributed business processes by allowing users in marketing, finance and operations to independently create and maintain marketing messages and other content that is approved through the built-in workflow processes and dynamically incorporated into the new customer-focused statements at run time.

"The Telmex statement is one of the most critical communication channels we have with customers," said Enrique de Leon, Telmex Marketing Media. "Dialogue's broad capabilities have exceeded expectations in meeting our goal to create a statement with greater focus on the customer. With Dialogue, Telmex has not only simplified the statement for our customers, but provided increased response to our marketing offers and decreased time and cost of the entire end-to-end statement production process. With a billing infrastructure as complex as ours, this is a huge accomplishment. It paved the way for upgrading our entire site with the latest printing technology from Oce; Dialogue allowed us to take advantage of the printer's photographic resolution and the highlight color option with great ease and flexibility."

Going forward, Telmex plans to use Dialogue to support a massive electronic online statement project and use the software's advanced campaign management capabilities to automate the inclusion of follow-up campaign messages into the customer-focused statements based on response, or lack of one, to previous marketing campaigns.

"It is very exciting to see Dialogue support Telmex's initiative to use the power of its billing statements for building stronger customer relationships, as well as helping the company deliver significant bottom-line results for its share holders," said Steve Whitman, EVP and general manager of international distribution for Exstream Software. "We are very happy that Dialogue is integral to delivering these benefits, and look forward to a long-term valued partnership with Telmex that delivers even more benefits in the future."

About Telmex

Telmex is the leading provider of telecommunications in Central and South America, with operations in Mexico, Argentina, Brazil, Colombia, Chile and Peru. Telmex has made investments of 29 billion dollars during the period of 1990-2004 to ensure the growth and modernization of its infrastructure and to develop a 100 percent digital technological platform that operates thousands of optical fiber networks of more than 80 thousand kms. at a worldwide level that includes connections via underwater cable with 39 countries.

Telmex and its subsidiaries offer the widest range of advanced services of telecommunications, including transmission of voice, data and video, integral access to Internet and solutions for clients of small and medium-sized companies, as well as for large international corporations. For more information, visit www.telmex.com.

About Digipro, S.A. de C.V

Founded in 1997 and located in Mexico City, Mexico, Digipro specializes in processing services for documents and images, database generation and electronic data delivery through web interfaces for financial firms, banks, telecommunications firms, utilities and government institutions. Digipro provides clients with control over their mission-critical processes, giving them full access to their documents and enabling them to link their information with their own portals so they have precisely the information they need when they need it. For more information about Digipro, visit www.digipro.com or contact Digipro at 52-55-5277-7888.

About Exstream Software

Headquartered in Lexington, Kentucky, USA, Exstream Software provides a single platform for businesses around the world to create and manage higher quality, fully personalized communications of all types for delivery through batch, real-time and interactive channels. Companies in the financial services, insurance, service provider, telecommunications, utilities, hospitality, government and other industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response.

For more information about Exstream Software and its market-leading Dialogue enterprise personalization software, visit www.exstream.com, or contact Exstream at 859-296-0600 or [e-mail].

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