Telmap and Pelephone Launch Mobile Navigation on BREW and Windows Mobile Phones; Full service rollout to include multiple AGPS-based handsets targeted to the mass market.

CHICAGO -- Telmap Inc. (www.telmap.com), a world-leading provider of mobile Mapping and Navigation solutions, and Pelephone, a leading cellular operator in Israel, today announced the "Pelephone Navigator" mobile navigation service. The service is being launched for a selected list of AGPS handsets (phones that have an embedded AGPS) and it will soon be extended to additional AGPS phones.

The new service leverages the capabilities of Pelephone's CDMA/EV-DO network and the growing availability of AGPS phones, which enables access to feature-rich GPS-based mobile navigation from a cellular phone with no need to add an external GPS device. The service will be launched on BREW and Windows Mobile platforms, with Motorola E815, MiniPoz and SK7400 phones as the first devices being offered. An additional four AGPS devices will follow by the end of June.

Pelephone Navigator is based on the "Telmap Navigator" mobile mapping and navigation solution, which supports Java, BREW, BlackBerry, Symbian and Windows Mobile phones. As a cross platform solution, Telmap Navigator enables Pelephone to extend its mobile navigation offering to the widest possible array of phones and users. The Pelephone handsets with the integrated Pelephone Navigator service include AGPS phones that run on the BREW platform as well as phones that work on Windows Mobile.

"We are very excited about the opportunities mobile navigation opens for our customers and for Pelephone," said Shraga Mor, Content and Products Division Manager at Pelephone. "We and Telmap share the same vision for mobile navigation as a mass market application, and our commitment to making it happen is a key reason we chose exclusively AGPS devices for our 3G network."

Oren Nissim, CEO of Telmap, added: "This is our third launch in Israel (following launches with iDEN and GSM/UMTS operators), which means we hold the majority of the Israeli mobile navigation market. Telmap already has more than 70,000 users in Israel and, with the advent of the new Telmap-based Pelephone Navigator service, we expect to double our local user base by year-end."

Real-time navigation and location-based information

The Telmap-based Pelephone Navigator service turns each phone into a handheld real-time mobile navigation and information guide, ideal for both in-car and pedestrian navigation. It guides subscribers along the best route to their desired destination using voice instructions and high-quality onscreen maps, with turn by turn instructions for both in-car and pedestrian navigation. It also provides information and direct dialing to millions of points of interest (POIs) such as restaurants, hotel, gas stations, theaters and more, and enables users to share POI addresses and other information with friends and colleagues via SMS.

The Telmap Navigator solution is based on Telmap's new generation patented MOND (Mobile Optimized Navigation Data) technology, which optimizes the transfer of navigation and map data from a central server to users' wireless devices. MOND technology utilizes advanced compression to deliver more complete, useful, timely and reliable navigation data to mobile handsets.

About Pelephone

Pelephone cellular operator launched its services in 1986, and by doing so created a new inter-personal communication culture. Towards the end of 1998, Pelephone launched the advanced digital CDMA network. By the beginning of 2002, Pelephone started to put into place the CDMA 1X network, capable of transferring data communications at a speed of up to 144 Kbps.

During 2004, Pelephone launched its 3rd generation network based on EVDO technology, enabling the transfer of data at a speed of up to 2.4 Mbps, and also launched phones and content suitable for 3rd generation technology.

Pelephone now has approximately 2.4 million subscribers and is wholly owned by Bezeq - The Israel Telecommunication Corporation Ltd.

About Telmap

Telmap is a leading technology provider of a wide range of innovative applications designed for the mobile mapping and navigation arena. Its server-based solution provides premium content, global geographic coverage, and travel content - all in real-time.

Telmap prides itself on being the creator of some of the most progressive Mapping and Navigation solutions. Over the past six years, it has been enhancing its client/server technology for mapping, content access, routing and navigation. The result: the unique and highly advanced Telmap Navigator solution, which implements Telmap's MOND (Mobile Optimized Navigation Data) technology allowing real-time, data-rich navigation. Telmap's technology leadership has been recognized by numerous industry groups. Recent awards include being named a "2006 Technology Pioneer" by the World Economic Forum, winning the Red Herring 100 Europe award in 2005, and winning the 'Best Maps' award in the Directions Magazine/Microsoft Corporation 2004 Web Mapping Contest.

Telmap was founded in 2000, and is headquartered in Israel, with offices in the US, the UK and Finland. Its worldwide base of customers and partners includes numerous leading cellular operators and handset manufacturers. Telmap is a member of the Science Navigation Group. For more information, please visit www.telmap.com.