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Teligent launches service in first 10 markets.


With a stated commitment to revolutionize the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. , Teligent recently introduced its integrated package of communications services to America, promising to launch customers into the 21st Century with Teligent's Digital SmartWave technology.

Highlighting big savings, big bandwidth and a big bundle of integrated communications services for small and medium-sized businesses, Teligent launched major sales and advertising campaigns in its first 10 markets - New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, Houston, Dallas-Fort Worth, San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , Austin, Washington DC, Denver and Tampa.

By year-end, Teligent plans to initiate service and sales campaigns in five more markets - San Francisco-Oakland, San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Miami, Orlando and Jacksonville.

Teligent's unique offer will give customers local, long distance, high-speed data and dedicated Internet services for one flat monthly rate with up to 30 percent savings.

Teligent service will feature "e.magine," a state-of-the-art, interactive, Web-based management tool that will give customers access to their billing and account information in ways that are revolutionary.

Using their Internet browser See Web browser. , customers will be able to sort and analyze calls by account code, employee, originating number or other criteria - virtually any way they choose.

They will be able to order services online, and they'll be able to download data for their own use every day. That means they won't have to wait for a paper bill to arrive in the mail every month to keep abreast Verb 1. keep abreast - keep informed; "He kept up on his country's foreign policies"
keep up, follow

trace, follow - follow, discover, or ascertain the course of development of something; "We must follow closely the economic development is Cuba" ; "trace the
 of their communications activity.

"Millions of small and mid-sized businesses have struggled for years with high prices, indifferent service, painfully slow Internet access See how to access the Internet.  and confusing bills," said Teligent Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Alex J. Mandl Alex J. Mandl (b. 1943, in Austria) is a notable Austrian-American businessman, and currently Executive Chairman of smart card giant Gemalto. He has been named "One of America's Most Powerful Businessmen" by Forbes magazine. . "Today, we're letting the world know that we intend to help these customers solve their cost, service and bandwidth problems so they can compete with any company, no matter how big."

Said Teligent President and COO Kirby G. "Buddy" Pickle, "At Teligent, we focus on delivering four key values - Simplicity, Service, Savings and Speed. Beginning today, we intend to put those values to work for our customers."

In keeping with that pledge, Teligent recently unveiled a savings offer that will transform a customer's communications bill into a simple, predictable package.

"This offer represents the future of communications, delivered today," said Teligent Senior Vice President for Sales and Marketing Richard J. Hanna. "We're offering up to 30 percent off the rates customers currently are paying their local Bell company, national long distance carrier and Internet provider Internet provider - Internet Service Provider . To qualify for the discount, customers switch their existing service - local service, or local service in some combination with long distance or Internet - and sign up with Teligent for a minimum of one year. In most cases, that's all they have to do."

"How do we calculate the discount? It's simple and straightforward," Hanna said. "Here's how it usually works. We take several representative bills for our customers' local phone service, domestic long distance and Internet access, exclude taxes, surcharges and fees, calculate the average, and subtract 30 percent. Then we lock in the new low rate on a flat monthly bill. International services will be priced separately. Usage on local and Internet service is unlimited. And a customer can choose to add more long distance usage at very competitive rates."

Teligent can deliver these substantial savings to customers because it is creating its own digital networks to deliver local service to its customers. These networks give the company a substantially lower cost structure than the traditional local telephone companies, or other competitors that use the existing local networks.

With "e.magine," Teligent will empower customers to take command of their communications universe.

"Combined with our savings offer, 'e.magine' will enable customers to budget easily with a flat-rate plan, and give them access to on-line usage information on a daily basis," said Pickle. "We are delivering the communications tools that small and mid-sized businesses need to grow. Teligent enables our customers to focus their time and people on their business - not on their communications bill."

Teligent already has made a big difference in the lives of some of its very first customers.

As Director of Strategic Marketing and Development of United Check Control, Inc., a growing transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.
 firm in Houston, Scott Schultz Scott Schultz is a Canadian Football League defensive tackle for the Saskatchewan Roughriders.  knows that reliability is critical for data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. . "We do about 75,000 transactions a day through these data lines with Teligent. As we grow, Teligent will be a vital part of our organization," Schultz said.

At Shamrock Publishing, a Houston telemarketing firm, "We need a good, clear connection," said President Joseph Kirby. "With Teligent we get that. And our service has been great."

To let potential customers know how their businesses can benefit from its services, Teligent has kicked off a targeted advertising campaign, directed at small and medium-sized businesses, in newspapers and business publications across the country. The ad copy declares: "Telegraph. Telephone. Teligent." The ad then explains that the first communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D.  of the 21st Century, has arrived today, intending to revolutionize the industry.

The "Telegraph. Telephone. Teligent." message also was unveiled on a new billboard overlooking New York City's Times square, on buildings along Wilshire Boulevard Wilshire Boulevard is one of the principal east-west arterial roads in Los Angeles, California, United States. It was named for H. Gaylord Wilshire (1861-1927), an Ohio native who made and lost fortunes in real estate, farming, and gold mining.  in Los Angeles, and on commuter trains in Chicago. Teligent also became the first company to take over dominant advertising space inside New York City's World Trade Center subway and commuter train station.

Teligent's service offering is supported by a skilled communications workforce that has grown to approximately 1,200 in the past 18 months. Teligent teams now are deployed in 30 markets across the country, building Teligent's local communications networks.

"In each of these markets, we are making significant investments in the community," said Mandl. "We are hiring people we are creating a state-of-the-art communications infrastructure, and we are, in many cases for the first time, offering a real alternative to the existing copper networks controlled by local telephone monopolies."

Digital SmartWave technology represents a marriage of proven high-frequency radio transmission equipment with latest advances in point-to-multipoint radio technology, enabling Teligent to increase its local network efficiency and significantly lower network costs.

"We are building tomorrow's networks for today's customers," said Teligent Senior Vice President for Engineering and Operations Keith W. Kaczmarek. "Our state-of-the-art, local facilities will integrate the latest in point-to-multipoint technology with more traditional technology, including point-to-point fixed wireless and broadband wireline."

Instead of digging up streets and punching holes in buildings, Teligent delivers service by installing small antennas on the roofs of customer buildings. When a customer picks up a telephone, turns on a computer or activates a videoconference vid·e·o·con·fer·ence  
n.
A teleconference using video technology, such as closed-circuit television.



vid
, the signal travels over inside wiring to the rooftop antenna. The customer building antenna then relays the voice, data or video signals to a Teligent base station antenna.

The base station antenna gathers signals from a cluster of surrounding customer buildings, aggregates the signals and then routes them to a Teligent broadband switching center A switching center is a node in a telecommunications Circuit switching network which is connected to either another switching center and/or to end user devices. Switching centers are aware of other centers and possible routes between them such that on demand a center can establish . At the switching center, Teligent uses ATM (asynchronous transfer mode See ATM.

(communications) Asynchronous Transfer Mode - (ATM, or "fast packet") A method for the dynamic allocation of bandwidth using a fixed-size packet (called a cell).

See also ATM Forum, Wideband ATM.

ATM acronyms.

Indiana acronyms.
) switches and data routers along with Nortel DM5 500 switches to hand off the traffic to other networks - the public circuit-switched voice network, the packet-switched Internet, and private data networks.

Digital SmartWave technology is configured to handle both voice and data traffic with equal ease, ensuring that Teligent can handle today's huge volume of voice traffic and at the same time is prepared for the coming data traffic explosion.
COPYRIGHT 1998 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Real Estate Weekly
Date:Nov 25, 1998
Words:1203
Previous Article:Lower vacancies, higher rents mark third quarter.(Newmark and Company Real Estate Inc.'s 3rd Qtr 1998 Manhattan Office Market Report)
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