Teletubbies Stand Up to Obesity in Kids.Entertainment Editors NEW YORK--(ENTERTAINMENT WIRE)--March 20, 2001 Six National Children's Organizations Join Forces For Nationwide Exercise Initiative PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, Airs "Teletubbies" Fitness Special The Teletubbies are taking the lead in the fight against obesity in children. In response to the growing concerns of parents, caregivers and national health organizations about childhood obesity childhood obesity Public health Overweight in a child, an average BMI of ≥ 85% for age and sex; ≥ 95% for age and sex is very obese. See Body-mass index, Obesity. Cf Adult obesity. in the U.S. and the lack of physical activity in children's daily lives today, The itsy bitsy bit·sy adj. bit·si·er, bit·si·est Bitty. [Alteration of bitty.] Entertainment Company has organized Teletubbies Get Up and Go! First Annual Exercise Day, an initiative designed to show children and their caregivers the importance of adding exercise to their daily routine. Millions of children in pre-schools across the country participate in the first-ever Teletubbies exercise event today. Teletubbies, the twice-Emmy-nominated, top-rated pre-school series was created by Anne Wood Anne Wood CBE is a British children's television producer. Her independent production company, "Ragdoll Productions", was founded in 1984 and specialises in making original programming for children 10 and under. and Andrew Davenport Davenport, city (1990 pop. 95,333), seat of Scott co., E central Iowa, on the Mississippi River; inc. 1836. Bridges connect it with the Illinois cities of Rock Island and Moline; the three communities and neighboring Bettendorf, Iowa, are known as the Quad Cities. of Ragdoll, Ltd. and is licensed and marketed in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. by The itsy bitsy Entertainment Company. The national Teletubbies fitness event is endorsed by the American Center The American Center is a high-rise tower in Southfield, Michigan. It was built in 1975 and stands at 26 floors, with one basement floor, for a total of 27. The building's main use is that of a typical office tower. It also includes a parking garage and retail spaces. for Children and Media, Healthy Childcare magazine, Kids First, International Prince's Youth Sport Trust The Youth Sport Trust is a British trust for helping young people become involved in sport. It is a national charity established in 1994 to build a brighter future for young people in sport. It was the brainchild of John L. , National Association of Sports and Physical Education and Project ACES (All Children Exercise Simultaneously). "Children look up to the Teletubbies, so it is our responsibility to promote health and fitness - that starts early and may last a lifetime - through them," said Kenn Viselman, The itsy bitsy Entertainment Chairman. "This initiative is more essential today than ever as childhood obesity has skyrocketed recently - with 25% of our children in the U.S. now overweight." To coincide with Teletubbies Get Up and Go! First Annual Exercise Day, PBS will broadcast the all-new Teletubbies Get Up and Go! program today, the day of the national event. (Check local listings.) In a break from the traditional program, series creators Ms. Wood and Mr. Davenport personally introduce this special broadcast. In addition, four new, fitness-focused Teletubbies products will debut in coordination with the national exercise event this month, including: -- Go! Exercise with the Teletubbies, the first interactive video created specifically to encourage the youngest of children to get up and go with classic activities, songs and rhymes, such as "Head, Shoulders, Knees and Toes," available from PBS Home Video/Warner Home Video. -- Two new board books from Scholastic, Teletubbies Follow the Leader lift-the-flap book and Teletubbies Touch Toes, designed to further encourage positive exercise activity. Children can follow along with the Teletubbies as they touch their toes, stand on one leg and bump tummies in these two new books. -- Go! Exercise with the Teletubbies all-new read-along book and audiotape set from Kid Rhino, which invites children to dance, stretch and jump with the Teletubbies in more than ten engaging, interactive exercises. A special insert informing teachers about how their class can participate in the Teletubbies Get Up and Go! First Annual Exercise Day appeared in the December/January and February/March issues of Healthy Childcare magazine. The first 30,000 teachers to respond received a free Teletubbies Get Up and Go! First Annual Exercise Day kit, featuring the 26-minute video with specific exercises for children to follow along and a four-color Teletubbies poster with valuable, reproducible information created by the National Association of Sports and Physical Education and engaging, fitness-inspired coloring activities. A coupon inviting teachers to take photographs of their class' participation in the event and have their 24-exposure film developed free - plus receive a special bonus photo - is also featured in the kit. Now seen in more than 120 countries worldwide, the phenomenally popular Teletubbies series will continue to air on PBS throughout the next eight years as part of a broadcast agreement between PBS, Ragdoll Ltd. and The itsy bitsy Entertainment Company to extend Teletubbies through 2008. Teletubbies is currently seen daily (M-F M-F Monday Through Friday ) as part of the PBS KIDS PBS Kids (often styled all-caps as "PBS KIDS") is the umbrella brand for children's programming aired by the Public Broadcasting Service in the United States. As with all PBS programming, PBS Kids programming is non-commercial. Ready to Learn Service. PBS KIDS provides a nonviolent, noncommercial daily schedule that extends beyond the TV screen to the Web (pbskids.org), home videos, educational outreach materials and PBS KIDS CHANNEL. The PBS KIDS Ready to Learn Service leverages the television programs with workshops in local communities to help adults boost children's reading and social skills. PBS, headquartered in Alexandria, Virginia Alexandria is an independent city in the Commonwealth of Virginia. As of the 2000 census, the city had a total population of 128,284. Located along the Western bank of the Potomac River, Alexandria is approximately 6 miles (9.6 kilometers) south of downtown Washington, DC. , is a private, nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. media enterprise owned and operated by the nation's 347 public television stations. Serving nearly 100 million people each week, PBS enriches the lives of all Americans through quality programs and education services on noncommercial television, the Internet and other media. More information about PBS is available at www.pbs.org. Ragdoll Ltd. was founded by acclaimed children's television program maker Anne Wood in 1984 with the motto: "Ragdoll Works For Children." Worldwide, Ragdoll-produced series for pre-school aged children are shown in more than 120 countries and territories, and in the UK are screened by the British Broadcasting Corporation (company) British Broadcasting Corporation - (BBC) The non-commercial UK organisation that commissions, produces and broadcasts television and radio programmes. The BBC commissioned the "BBC Micro" from Acorn Computers for use in a television series about using computers. and the Independent Television Network. Titles include Teletubbies, Rosie and Jim Rosie and Jim (sometimes written as "Rosie & Jim") is a British children's television programme which has appeared, on and off, on CITV (the ITV Children's Programming Section) since the early 1990s. The programme was the creation of Anne Wood and Doug Wilcox. , Tots TV Tots TV was a television show, produced by Ragdoll Productions and Central (later owned by Carlton Television) (Both Ragdoll and Central also produced Rosie and Jim and Ragdoll independently produced Teletubbies for the BBC). , Brum, and Open A Door, and recent awards include the BAFTA Baf´ta n. 1. A coarse stuff, usually of cotton, originally made in India. Also, an imitation of this fabric made for export. (British Emmy) Award for Best Children's Series, Grand Prize at the 24th Japan Prize International Contest in Tokyo for an episode of Teletubbies, three consecutive Indies Indies: see East Indies; West Indies. awards and the award to Anne Wood of Fellowship of the Royal Television Society. The company is based in Stratford upon Avon, England. The itsy bitsy Entertainment Company (www.itsybitsyE.com - the safehaven for children on the Web) is a Global Children's Entertainment Leader, creating family television, feature film programming and production, consumer products and online entertainment. Founded in 1995 by Kenn Viselman, The itsy bitsy Entertainment Company is dedicated to creating great, imaginative Safehaven Entertainment(TM), both on the screen and on the shelf. The company has taken a pro-active stand against the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of negative images in the media today by providing fun, funny and safe entertainment that enhances the lives of young children and their caregivers. Properties owned, licensed and marketed by The itsy bitsy Entertainment Company represent the highest-quality entertainment available to children and families throughout the world. The company is firmly driven by its motto: To be free to learn, Children must be free to dream!. The itsy bitsy Entertainment Company currently maintains offices on three continents with an eye on imminent expansion to the other four.
TELETUBBIES & PBS GET UP AND GO!
FIRST ANNUAL EXERCISE DAY
TUESDAY, MARCH 20, 2001
4:00 PM -- 4:30 PM (EDT)
Re-Feed 7:00 PM -- 7:30 PM (EDT)
C-BAND TELSTAR 6 TRANSPONDER 12
DOWNLINK FREQUENCY 3940 MHz (H) AUDIO 6.2 6.8
FEED POINT TELEPHONE: 212.744.4328
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